The 3cixty Knowledge Base for Expo Milano 2015: Enabling Visitors to Explore the City

In this paper, we present the 3cixty Knowledge Base, which collects and harmonizes descriptions of events, places, transportation facilities and user-generated data such as reviews of the city and Expo site of Milan. This knowledge base is used by a set of web and mobile applications to guide Expo Milano 2015 visitors in the city and in the exhibit, allowing them to find places, satellite events and transportation facilities around Milan. As of July 24th, 2015 the knowledge base contains 18665 unique events, 225821 unique places, 94789 reviews, and 9343 transportation facilities, collected from several static, near- and real time local and global data providers, including Expo Milano 2015 official services and numerous social media platforms. The ontologies used as a backbone for structuring the knowledge base follow a rigorous development method where the design principle has generally been to re-use existing ontologies when they exist. We think that the lessons learned from this development will be useful for similar endeavors in other cities or large events around the world with a similar ecosystem of data provisioning services.