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Web Usage Classification and Clustering Approach for Web Search Personalization

Published: 25 September 2015 Publication History

Abstract

The increases in the information resources on the World Wide Web in search of the necessary information, as users navigate the Web with multiple sites. When user surfing the web which is a huge and complicated often miss their required searching pages. Web personalization is based on the Web usage logs of user's makes advantage of the knowledge required for the analysis of the content and structure of web sites promising to solve this problem by supporting one of the procedures. The search engine can affect the effectiveness of existing approaches, depending on the user profile, which is building more and more on the web pages or documents. In this paper, we propose an efficient and novel web search based on the individual classification and clustering method. The proposed approach classified the cluster data using frequent pattern mining and multilevel association rules for recurring relationship and cluster the web usage using Hierarchical methods with the navigating site and user interest for personalization. This approach process in advance to support the real time personalization and minimizes the cost reduction of preparation personalization resource in real time. The proposed approach is an effective personalization to the user's interest; in experimental research it has shown high precision measures.

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Cited By

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  • (2022)Enhanced clustering models with wiki-based k-nearest neighbors-based representation for web search result clusteringJournal of King Saud University - Computer and Information Sciences10.1016/j.jksuci.2020.02.00334:3(840-850)Online publication date: 1-Mar-2022
  • (2021)Personalization of Information using Graph Convolutional Network2021 International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA)10.1109/ICAECA52838.2021.9675543(1-6)Online publication date: 8-Oct-2021

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cover image ACM Other conferences
ICCCT '15: Proceedings of the Sixth International Conference on Computer and Communication Technology 2015
September 2015
481 pages
ISBN:9781450335522
DOI:10.1145/2818567
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 25 September 2015

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Author Tags

  1. Classification
  2. Clustering
  3. Data mining
  4. Personalization
  5. Web Search
  6. Web Usage
  7. Web logs

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  • Refereed limited

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ICCCT '15

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Overall Acceptance Rate 33 of 124 submissions, 27%

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View all
  • (2022)Enhanced clustering models with wiki-based k-nearest neighbors-based representation for web search result clusteringJournal of King Saud University - Computer and Information Sciences10.1016/j.jksuci.2020.02.00334:3(840-850)Online publication date: 1-Mar-2022
  • (2021)Personalization of Information using Graph Convolutional Network2021 International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA)10.1109/ICAECA52838.2021.9675543(1-6)Online publication date: 8-Oct-2021

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