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Developing a Model for Continuous User Engagement in Social Media

Authors:

Song Jung,

Sangwon LeeAuthors Info & Claims

IMCOM '16: Proceedings of the 10th International Conference on Ubiquitous Information Management and Communication

Article No.: 19, Pages 1 - 4

https://doi.org/10.1145/2857546.2857566

Published: 04 January 2016 Publication History

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Abstract

In this paper, we propose a new model for continuous user engagement in social media. Since social media appeared, it has been transformed into a media platform. Accordingly, there is also a change on the way that social media gathers people likewise general media platforms do. Necessity of a new viewpoint on social media is on the rise. The research model is developed in terms of how to make users participate and engage continuously. Uses and gratification theory is considered as a way to find condition for users' adopting a certain media. Gamification is introduced as a means to draw intrinsic motivation of users in social media to make them engage continuously. Thus we prepare theoretical bases to justify the developed model. Proposal of experimental design is also demonstrated to make sure of validity of this research model. Therefore, we expect our work to be helpful to design social media with a novel mechanism that deems users in novel point of view.

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Cited By

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Zhang ZPatricio RCarella GZurlo F(2022)Supporting a Sustainable and Engaging Online Transition for Co-Design through GamificationSustainability10.3390/su1411671614:11(6716)Online publication date: 31-May-2022
https://doi.org/10.3390/su14116716
Weinlich PSemerádová T(2022)Emotional, cognitive and conative response to influencer marketingNew Techno Humanities10.1016/j.techum.2022.07.0042:1(59-69)Online publication date: Jun-2022
https://doi.org/10.1016/j.techum.2022.07.004
Youssef MMousa SBaloola MFouda B(2020)The Impact of Mobile Augmented Reality Design Implementation on User EngagementAdvances in Computing and Data Sciences10.1007/978-981-15-6634-9_10(96-106)Online publication date: 18-Jul-2020
https://doi.org/10.1007/978-981-15-6634-9_10
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Index Terms

Developing a Model for Continuous User Engagement in Social Media
1. Applied computing
  1. Law, social and behavioral sciences
2. Human-centered computing

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IMCOM '16: Proceedings of the 10th International Conference on Ubiquitous Information Management and Communication

January 2016

658 pages

ISBN:9781450341424

DOI:10.1145/2857546

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

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Published: 04 January 2016

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ICT R&D program of MSIP/IITP
the Ministry of Education, South Korea, under the Brain Korea 21 Plus Project

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IMCOM '16

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SIGAPP
SKKU

IMCOM '16: The 10th International Conference on Ubiquitous Information Management and Communication

January 4 - 6, 2016

Danang, Viet Nam

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Cited By

View all

Zhang ZPatricio RCarella GZurlo F(2022)Supporting a Sustainable and Engaging Online Transition for Co-Design through GamificationSustainability10.3390/su1411671614:11(6716)Online publication date: 31-May-2022
https://doi.org/10.3390/su14116716
Weinlich PSemerádová T(2022)Emotional, cognitive and conative response to influencer marketingNew Techno Humanities10.1016/j.techum.2022.07.0042:1(59-69)Online publication date: Jun-2022
https://doi.org/10.1016/j.techum.2022.07.004
Youssef MMousa SBaloola MFouda B(2020)The Impact of Mobile Augmented Reality Design Implementation on User EngagementAdvances in Computing and Data Sciences10.1007/978-981-15-6634-9_10(96-106)Online publication date: 18-Jul-2020
https://doi.org/10.1007/978-981-15-6634-9_10
Zhang ZZurlo F(2020)Positioning Participant Engagement in Participatory DesignHCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies10.1007/978-3-030-60114-0_25(367-379)Online publication date: 3-Oct-2020
https://doi.org/10.1007/978-3-030-60114-0_25
Doherty KDoherty G(2018)Engagement in HCIACM Computing Surveys10.1145/323414951:5(1-39)Online publication date: 19-Nov-2018
https://dl.acm.org/doi/10.1145/3234149
AlHaidari Y(2018)Exploring the Use of Social Media in Education from Learners PerspectiveSocial Computing and Social Media. Technologies and Analytics10.1007/978-3-319-91485-5_1(3-11)Online publication date: 31-May-2018
https://doi.org/10.1007/978-3-319-91485-5_1

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An integrated model of social media brand engagement

Social Media Effectiveness for Public Engagement: Example of Small Nonprofits

Social media user classification: based on social capital expectation, susceptibility, and compulsion loop

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