When developers operate a service, both the business objectives and users' requirements must be satisfied. However, the interest between a business strategy and an action for the users is often unclear. Moreover, users' requirements that are inferred from user data analysis may not correspond with users' real requirements. In this paper, we propose the GO-MUC method (Goal-oriented Measurement for Usability and Conflict) and apply it to Yahoo!Crowdsourcing. The GO-MUC method can develop a strategy considering requirements of both the user and the business. Our results validate this method; this method can find an interest between the business side and users side and plan more effective and user-friendly strategies to resolve a conflicting interest.

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Aoki YShimura CWashizaki HKobori TFukazawa YShintani KNonomura T(2019)Horizontal Relation Identification Method to Handle Misalignment of Goals and Strategies Across Organizational UnitsIEEE Access10.1109/ACCESS.2019.29262197(89766-89776)Online publication date: 2019
https://doi.org/10.1109/ACCESS.2019.2926219
Watanabe YWashizaki HHonda KFukazawa YTaga MMatsuzaki ASuzuki TZisman AApel S(2018)Retrospective based on data-driven persona significance in B-to-B software developmentProceedings of the 40th International Conference on Software Engineering: New Ideas and Emerging Results10.1145/3183399.3183410(89-92)Online publication date: 27-May-2018
https://dl.acm.org/doi/10.1145/3183399.3183410
Watanabe YWashizaki HHonda KNoyori YFukazawa YMorizuki AShibata HOgawa KIshigaki MShiizaki SYamaguchi TYagi TGraziotin DPrikladnicki RLevy MSarma ASocha D(2017)ID3PProceedings of the 10th International Workshop on Cooperative and Human Aspects of Software Engineering10.1109/CHASE.2017.9(49-55)Online publication date: 20-May-2017
https://dl.acm.org/doi/10.1109/CHASE.2017.9

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GO-MUC: a strategy design method considering requirements of user and business by goal-oriented measurement

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CHASE '16: Proceedings of the 9th International Workshop on Cooperative and Human Aspects of Software Engineering

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DOI:10.1145/2897586

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Aoki YShimura CWashizaki HKobori TFukazawa YShintani KNonomura T(2019)Horizontal Relation Identification Method to Handle Misalignment of Goals and Strategies Across Organizational UnitsIEEE Access10.1109/ACCESS.2019.29262197(89766-89776)Online publication date: 2019
https://doi.org/10.1109/ACCESS.2019.2926219
Watanabe YWashizaki HHonda KFukazawa YTaga MMatsuzaki ASuzuki TZisman AApel S(2018)Retrospective based on data-driven persona significance in B-to-B software developmentProceedings of the 40th International Conference on Software Engineering: New Ideas and Emerging Results10.1145/3183399.3183410(89-92)Online publication date: 27-May-2018
https://dl.acm.org/doi/10.1145/3183399.3183410
Watanabe YWashizaki HHonda KNoyori YFukazawa YMorizuki AShibata HOgawa KIshigaki MShiizaki SYamaguchi TYagi TGraziotin DPrikladnicki RLevy MSarma ASocha D(2017)ID3PProceedings of the 10th International Workshop on Cooperative and Human Aspects of Software Engineering10.1109/CHASE.2017.9(49-55)Online publication date: 20-May-2017
https://dl.acm.org/doi/10.1109/CHASE.2017.9

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