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The Gamification User Types Hexad Scale

Authors:

Gustavo F. Tondello,

Andrzej Marczewski,

Lennart E. NackeAuthors Info & Claims

CHI PLAY '16: Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play

Pages 229 - 243

https://doi.org/10.1145/2967934.2968082

Published: 15 October 2016 Publication History

Abstract

Several studies have indicated the need for personalizing gamified systems to users' personalities. However, mapping user personality onto design elements is difficult. Hexad is a gamification user types model that attempts this mapping but lacks a standard procedure to assess user preferences. Therefore, we created a 24-items survey response scale to score users' preferences towards the six different motivations in the Hexad framework. We used internal and test-retest reliability analysis, as well as factor analysis, to validate this new scale. Further analysis revealed significant associations of the Hexad user types with the Big Five personality traits. In addition, a correlation analysis confirmed the framework's validity as a measure of user preference towards different game design elements. This scale instrument contributes to games user research because it enables accurate measures of user preference in gamification.

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Index Terms

The Gamification User Types Hexad Scale
1. Human-centered computing
  1. Human computer interaction (HCI)

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cover image ACM Conferences

CHI PLAY '16: Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play

October 2016

424 pages

ISBN:9781450344562

DOI:10.1145/2967934

General Chairs:
Anna Cox
University College London, UK
,
Phoebe O. Toups Dugas
New Mexico State University, USA
,
Program Chairs:
Regan L. Mandryk
University of Saskatchewan, Canada
,
Paul Cairns
University of York, UK

Copyright © 2016 ACM.

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Published: 15 October 2016

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Natural Sciences and Engineering Research Council of Canada
Social Sciences and Humanities Research Council of Canada
Österreichische Forschungsförderungsgesellschaft

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CHI PLAY '16

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CHI PLAY '16: The annual symposium on Computer-Human Interaction in Play

October 16 - 19, 2016

Texas, Austin, USA

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CHI PLAY '16 Paper Acceptance Rate 36 of 124 submissions, 29%;

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https://doi.org/10.1080/10494820.2024.2446538
Sipone SAbella VRojo MMoura J(2025)Gamification and player type: Relationships of the HEXAD model with the learning experienceJournal of New Approaches in Educational Research10.1007/s44322-024-00021-w14:1Online publication date: 6-Jan-2025
https://doi.org/10.1007/s44322-024-00021-w
Baia DMaués L(2024)3P gamification framework: um guia para a construção da gamificaçãoCaderno Pedagógico10.54033/cadpedv21n9-07321:9(e7630)Online publication date: 11-Sep-2024
https://doi.org/10.54033/cadpedv21n9-073
Lustosa MBorchartt T(2024)Framework Sisgamia Edu: um sistema educacional gamificado personalizado e adaptado ao alunoCaderno Pedagógico10.54033/cadpedv21n8-05221:8(e6444)Online publication date: 6-Aug-2024
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