How online brand community participation strengthens brand trust and commitment: A relationship marketing perspective
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- How online brand community participation strengthens brand trust and commitment: A relationship marketing perspective
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- Conference Chairs:
- Toru Ishida,
- Norman Sadeh,
- Jae Kyu Lee,
- Federico Casalegno,
- Wooju Kim,
- Program Chairs:
- Sohyeong Kim,
- Sung-Byung Yang
Sponsors
- BigBang Angels: BigBang Angels
- Benple: Benple
- Women's News Inc.: Women's News Inc.
- FKII: The Federation of Korean Infomation Industries
- Korea Internet Corporations Association: Korea Internet Corporations Association
- KOFST: Korean Federation of Science and Technology Societies
- NIA: National Information Society Agency, Republic of Korea
- HAREX: HAREX InfoTech Inc.
- Haitai: Haitai Confectionery & Foods Co., Ltd.
- KTO: Korea Tourism Organization
- G-MICE Bureau: Gyeonggi MICE Bureau
- IT Daily: ITMG Corp.
- Suwon City: Suwon City
- ALLWIN: ALLWIN
- DIPA: Digital Industry Promotion Agency of Yongin City
- Tech M: Moneytoday Network Inc.
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Association for Computing Machinery
New York, NY, United States
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- Research-article
Conference
- BigBang Angels
- Benple
- Women's News Inc.
- FKII
- Korea Internet Corporations Association
- KOFST
- NIA
- HAREX
- Haitai
- KTO
- G-MICE Bureau
- IT Daily
- Suwon City
- ALLWIN
- DIPA
- Tech M
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