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Where to Place Your Next Restaurant?: Optimal Restaurant Placement via Leveraging User-Generated Reviews

Published: 24 October 2016 Publication History

Abstract

When opening a new restaurant, geographical placement is of prime importance in determining whether it will thrive. Although some methods have been developed to assess the attractiveness of candidate locations for a restaurant, the accuracy is limited as they mainly rely on traditional data sources, such as demographic studies or consumer surveys. With the advent of abundant user-generated restaurant reviews, there is a potential to leverage these reviews to gain some insights into users' preferences for restaurants. In this paper, we particularly take advantage of user-generated reviews to construct predictive features for assessing the attractiveness of candidate locations to expand a restaurant. Specifically, we investigate three types of features: review-based market attractiveness, review-based market competitiveness and geographic characteristics of a location under consideration for a prospective restaurant. We devise the three sets of features and incorporate them into a regression model to predict the number of check-ins that a prospective restaurant at a candidate location would be likely to attract. We then conduct an experiment with real-world restaurant data, which demonstrates the predictive power of features we constructed in this paper. Moreover, our experimental results suggest that market attractiveness and market competitiveness features mined solely from user-generated restaurant reviews are more predictive than geographic features.

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    cover image ACM Conferences
    CIKM '16: Proceedings of the 25th ACM International on Conference on Information and Knowledge Management
    October 2016
    2566 pages
    ISBN:9781450340731
    DOI:10.1145/2983323
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 24 October 2016

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    Author Tags

    1. geographic features
    2. mar- ket attractiveness features
    3. market competitiveness features
    4. optimal restaurant placement
    5. user-generated reviews

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    • China NSFC
    • Hong Kong RGC

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    CIKM'16: ACM Conference on Information and Knowledge Management
    October 24 - 28, 2016
    Indiana, Indianapolis, USA

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    CIKM '16 Paper Acceptance Rate 160 of 701 submissions, 23%;
    Overall Acceptance Rate 1,861 of 8,427 submissions, 22%

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    Cited By

    View all
    • (2024)Utilizing Skip-Gram for Restaurant Vector Creation and Its Application in the Selection of Ideal Restaurant LocationsSmart Grid and Internet of Things10.1007/978-3-031-55976-1_14(141-147)Online publication date: 15-Mar-2024
    • (2023)Toward Balancing the Efficiency and Effectiveness in k-Facility Relocation ProblemACM Transactions on Intelligent Systems and Technology10.1145/358703914:3(1-24)Online publication date: 13-Apr-2023
    • (2023)Multi-Performance Estimation for Deploying Bank Branches Based on a Multi-Task Attentive Tree-Enhanced ModelIEEE Transactions on Emerging Topics in Computational Intelligence10.1109/TETCI.2022.32145767:1(237-249)Online publication date: Feb-2023
    • (2022)Intelligent mobile vending services: location optimisation for food trucks using coalitional game theoryMultimedia Tools and Applications10.1007/s11042-022-13758-382:6(9477-9490)Online publication date: 16-Sep-2022
    • (2022)GeoGTI: Towards a General, Transferable and Interpretable Site RecommendationWeb Information Systems and Applications10.1007/978-3-031-20309-1_49(559-571)Online publication date: 16-Sep-2022
    • (2021)Location prediction for facility placement by incorporating multi-characteristic informationIntelligent Data Analysis10.3233/IDA-20542025:5(1187-1210)Online publication date: 15-Sep-2021
    • (2021)Addressing the Hardness of k-Facility Relocation ProblemProceedings of the 30th ACM International Conference on Information & Knowledge Management10.1145/3459637.3482411(1919-1928)Online publication date: 26-Oct-2021
    • (2021)MetaStore: A Task-adaptative Meta-learning Model for Optimal Store Placement with Multi-city Knowledge TransferACM Transactions on Intelligent Systems and Technology10.1145/344727112:3(1-23)Online publication date: 21-Apr-2021
    • (2021)Knowledge Transfer in Commercial Feature Extraction for the Retail Store Location ProblemIEEE Access10.1109/ACCESS.2021.31157129(132967-132979)Online publication date: 2021
    • (2021)Venue-Popularity Prediction Using Social Data Participatory Sensing Systems and RNNsIEEE Access10.1109/ACCESS.2020.30476809(3140-3154)Online publication date: 2021
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