Cited By
View all- Lin PMettrick DHung PIqbal F(2019)Robot Computing for Music VisualizationTheory and Applications of Models of Computation10.1007/978-3-030-14812-6_27(438-447)Online publication date: 6-Mar-2019
Exploring Mediation Effect of Mental Alertness for Expressive Lights: Preliminary Results of LED Light Animations on Intention to Buy Hedonic Products and Choose between Healthy and Unhealthy Food
Authors: 
Sichao Song, 
Seiji YamadaAuthors Info & Claims
Sichao Song, Seiji YamadaAuthors Info & ClaimsPages 487 - 489
Abstract
Expressive light has been explored in a handful of previous studies as a means for robots, especially appearance- constrained robots that are not able to employ human-like expressions, to convey internal states and interact with people. However, it is still unknown how different light expressions can affect a person's perception and behavior. In this poster, we explore this research question by studying the effects of different expressive light animations on people's intention to buy hedonic products and how they choose between healthy and unhealthy food. Our preliminary results show that participants assigned to a positive and low arousal light animation condition had a higher intention of purchasing hedonic products and were inclined to choose unhealthy over healthy food. Such findings are in line with previous literature in marketing research, suggesting that mental alertness mediates the effect of external stimuli on a person's behavioral intentions. Future work is thus required to evaluate such findings in a human-robot interaction context.
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Dipayan Biswas, Courtney Szocs, Roger Chacko, and Brian Wansink. 2017. Shining light on atmospherics:how ambient light influences food choices. Journal of Marketing Research (2017), jmr--14.
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Gianluigi Guido, Luigi Piper, M Irene Prete, Antonio Mileti, and Carla M Trisolini. 2017. Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products. Psychology & Marketing 34, 2 (2017), 215--226.
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Marina V Sokolova and Antonio Fernández-Caballero. 2015. A review on the role of color and light in affective computing. Applied Sciences 5, 3 (2015), 275--293.
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Sichao Song and Seiji Yamada. 2017. Expressing Emotions through Color, Sound, and Vibration with an Appearance-Constrained Social Robot. In Proceedings of the 2017 ACM/IEEE International Conference on Human-Robot Interaction. ACM, 2--11.
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Index Terms
- Exploring Mediation Effect of Mental Alertness for Expressive Lights: Preliminary Results of LED Light Animations on Intention to Buy Hedonic Products and Choose between Healthy and Unhealthy Food
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Information & Contributors
Information
Published In
October 2017
550 pages
ISBN:9781450351133
DOI:10.1145/3125739
- General Chairs:
- Britta Wrede,
- Yukie Nagai,
- Program Chairs:
- Takanori Komatsu,
- Marc Hanheide,
- Lorenzo Natale
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Publication History
Published: 27 October 2017
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- JSPS
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HAI '17
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HAI '17: The Fifth International Conference on Human-Agent Interaction
October 17 - 20, 2017
Bielefeld, Germany
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Overall Acceptance Rate 121 of 404 submissions, 30%
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Cited By
View all- Lin PMettrick DHung PIqbal F(2019)Robot Computing for Music VisualizationTheory and Applications of Models of Computation10.1007/978-3-030-14812-6_27(438-447)Online publication date: 6-Mar-2019
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