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Cohort Analysis with Ease

Published: 27 May 2018 Publication History

Abstract

The tremendous volume of user behavior records generated in various domains provides data analysts new opportunities to mine valuable insights into user behavior. Cohort analysis, which aims to find user behavioral trends hidden in time series, is one of the most commonly used techniques. Since traditional database systems suffer from both operability and efficiency when processing cohort analysis queries, we proposed COHANA, a query processing system specialized for cohort analysis. In order to make COHANA easy-to-use, we present a comprehensive and powerful tool in this demo, covering the major use cases in cohort analysis with intuitive and accessible operations. Analysts can easily adapt COHANA to their own use with provided visualizations which can help verify their analysis assumptions and inconspicuous trends hidden in user behavior data.

References

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Amplitude. 2017. Amplitude Official Site. https://amplitude.com.
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Qingchao Cai, Zhongle Xie, Meihui Zhang, Gang Chen, H.V. Jagadish, and Beng Chin Ooi. 2018. Efficient Temporal Dependence Discovery in Time Series Data. PVLDB.
[3]
Norval D Glenn. 2005. Cohort analysis. Vol. Vol. 5. Sage.
[4]
Dawei Jiang, Qingchao Cai, Gang Chen, H.V. Jagadish, Beng Chin Ooi, Kian-Lee Tan, and Anthony K.H. Tung. 2016. Cohort query processing. PVLDB Vol. 10, 1--12.
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Mixpanel. 2017. The definition of retention. https://mixpanel.com/retention/.
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RJMetrics. 2017. RJMetrics Official Site. https://rjmetrics.com/.

Cited By

View all
  • (2022)Behavioral Analytics of Consumer ComplaintsAI-Driven Intelligent Models for Business Excellence10.4018/978-1-6684-4246-3.ch003(42-67)Online publication date: 12-Aug-2022
  • (2020)Cool, a COhort OnLine analytical processing system2020 IEEE 36th International Conference on Data Engineering (ICDE)10.1109/ICDE48307.2020.00056(577-588)Online publication date: Apr-2020
  • (2018)Effective temporal dependence discovery in time series dataProceedings of the VLDB Endowment10.14778/3204028.320403311:8(893-905)Online publication date: 1-Apr-2018

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cover image ACM Conferences
SIGMOD '18: Proceedings of the 2018 International Conference on Management of Data
May 2018
1874 pages
ISBN:9781450347037
DOI:10.1145/3183713
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 27 May 2018

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Author Tags

  1. cohana
  2. cohort analysis
  3. query processing

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  • Research-article

Funding Sources

  • the National Research Foundation Singapore under CREATE programme (E2S2-SP2 Project)
  • the National Research Foundation Prime Ministers Office Singapore

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SIGMOD/PODS '18
Sponsor:

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SIGMOD '18 Paper Acceptance Rate 90 of 461 submissions, 20%;
Overall Acceptance Rate 785 of 4,003 submissions, 20%

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Cited By

View all
  • (2022)Behavioral Analytics of Consumer ComplaintsAI-Driven Intelligent Models for Business Excellence10.4018/978-1-6684-4246-3.ch003(42-67)Online publication date: 12-Aug-2022
  • (2020)Cool, a COhort OnLine analytical processing system2020 IEEE 36th International Conference on Data Engineering (ICDE)10.1109/ICDE48307.2020.00056(577-588)Online publication date: Apr-2020
  • (2018)Effective temporal dependence discovery in time series dataProceedings of the VLDB Endowment10.14778/3204028.320403311:8(893-905)Online publication date: 1-Apr-2018

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