Linguistic Features of Identifiable Victim Effect in Microlending
Authors: 
Semi Min, Natalia LevinaAuthors Info & Claims
Semi Min, Natalia LevinaAuthors Info & ClaimsPages 313 - 316
Abstract
With the widespread adoption of crowdfunding, new questions arise concerning how individuals make funding decisions online where the role of texts become particularly important. Our study used the text from Kiva which enables prosocial lending to small business and community groups located in emerging markets. Given that funders do exhibit prosocial motivations, we draw on the identifiable victim effect theory which postulates identifiability of a victim leads to greater charitable giving. We then develop nuanced linguistic features to operationalize the identifiable victim effect and test if operationalization has an impact on funding.
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- Linguistic Features of Identifiable Victim Effect in Microlending
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Published In
October 2018
518 pages
ISBN:9781450360180
DOI:10.1145/3272973
- General Chairs:
- Vanessa Evers,
- Mor Naaman,
- Program Chairs:
- Geraldine Fitzpatrick,
- Karrie Karahalios,
- Airi Lampinen,
- Andrés Monroy-Hernández
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Published: 30 October 2018
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