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What I See is What You Don't Get: The Effects of (Not) Seeing Emoji Rendering Differences across Platforms

Published: 01 November 2018 Publication History

Abstract

Emoji are popular in digital communication, but they are rendered differently on different viewing platforms (e.g., iOS, Android). It is unknown how many people are aware that emoji have multiple renderings, or whether they would change their emoji-bearing messages if they could see how these messages render on recipients' devices. We developed software to expose the multi-rendering nature of emoji and explored whether this increased visibility would affect how people communicate with emoji. Through a survey of 710 Twitter users who recently posted an emoji-bearing tweet, we found that at least 25% of respondents were unaware that the emoji they posted could appear differently to their followers. Additionally, after being shown how one of their tweets rendered across platforms, 20% of respondents reported that they would have edited or not sent the tweet. These statistics reflect millions of potentially regretful tweets shared per day because people cannot see emoji rendering differences across platforms. Our results motivate the development of tools that increase the visibility of emoji rendering differences across platforms, and we contribute our cross-platform emoji rendering software to facilitate this effort.

Supplementary Material

ZIP File (cscw124.zip)
Survey and Emoji Used in Study

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    cover image Proceedings of the ACM on Human-Computer Interaction
    Proceedings of the ACM on Human-Computer Interaction  Volume 2, Issue CSCW
    November 2018
    4104 pages
    EISSN:2573-0142
    DOI:10.1145/3290265
    Issue’s Table of Contents
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 01 November 2018
    Published in PACMHCI Volume 2, Issue CSCW

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    Author Tags

    1. computer-mediated communication
    2. cross-platform
    3. emoji
    4. invisibility of system status
    5. rendering

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