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The Appeal of Influencers to the Social Media Outreach of Indian Politicians

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CSCW '19 Companion: Companion Publication of the 2019 Conference on Computer Supported Cooperative Work and Social Computing

November 2019

Pages 267 - 271

https://doi.org/10.1145/3311957.3359484

Published: 09 November 2019 Publication History

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Abstract

Democracies around the world have different levels of dependence on influencers outside of mainstream politics in their outreach efforts. In this study, we examine the case of India, specifically the relationship between politicians in power and "influencers'', such as celebrities and media accounts, they follow on Twitter. We find that while politicians engage with these accounts to the same degree to which they follow them, the media accounts at the highest levels of engagement share the same ideology as the politicians who follow them. No similar alignment exists between celebrities and politicians, which requires future work of analyzing the content of engaging tweets in order to define the extent to which these accounts have political influence.

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Cited By

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Chaabane MRodriguez ISahnoun Y(2023)Systematic Literature Review of Social Media interactions2023 3rd International Conference on Electrical, Computer, Communications and Mechatronics Engineering (ICECCME)10.1109/ICECCME57830.2023.10252420(1-4)Online publication date: 19-Jul-2023
https://doi.org/10.1109/ICECCME57830.2023.10252420
Udayanga S(2023)The Interplay Between Social Media, Moral Perceptions, and the Proliferation of Mimetic Desires Among Youth in South AsiaThe Palgrave Handbook of Global Social Change10.1007/978-3-030-87624-1_403-1(1-25)Online publication date: 3-Oct-2023
https://doi.org/10.1007/978-3-030-87624-1_403-1
Akbar SSharma AMishra DMothilal RNegi HNishal SPanda APal J(2022)Devotees on an Astroturf: Media, Politics, and Outrage in the Suicide of a Popular FilmStarProceedings of the 5th ACM SIGCAS/SIGCHI Conference on Computing and Sustainable Societies10.1145/3530190.3534801(453-475)Online publication date: 29-Jun-2022
https://dl.acm.org/doi/10.1145/3530190.3534801
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Index Terms

The Appeal of Influencers to the Social Media Outreach of Indian Politicians
1. Human-centered computing
  1. Collaborative and social computing
    1. Collaborative and social computing design and evaluation methods
      1. Social network analysis

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CSCW '19 Companion: Companion Publication of the 2019 Conference on Computer Supported Cooperative Work and Social Computing

November 2019

562 pages

ISBN:9781450366922

DOI:10.1145/3311957

General Chairs:
Eric Gilbert
University of Michigan
,
Karrie Karahalios
University of Illinois, Urbana- Champaign

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Published: 09 November 2019

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CSCW '19: Computer Supported Cooperative Work and Social Computing

November 9 - 13, 2019

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CSCW '19 Companion Paper Acceptance Rate 703 of 2,958 submissions, 24%;

Overall Acceptance Rate 2,235 of 8,521 submissions, 26%

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Chaabane MRodriguez ISahnoun Y(2023)Systematic Literature Review of Social Media interactions2023 3rd International Conference on Electrical, Computer, Communications and Mechatronics Engineering (ICECCME)10.1109/ICECCME57830.2023.10252420(1-4)Online publication date: 19-Jul-2023
https://doi.org/10.1109/ICECCME57830.2023.10252420
Udayanga S(2023)The Interplay Between Social Media, Moral Perceptions, and the Proliferation of Mimetic Desires Among Youth in South AsiaThe Palgrave Handbook of Global Social Change10.1007/978-3-030-87624-1_403-1(1-25)Online publication date: 3-Oct-2023
https://doi.org/10.1007/978-3-030-87624-1_403-1
Akbar SSharma AMishra DMothilal RNegi HNishal SPanda APal J(2022)Devotees on an Astroturf: Media, Politics, and Outrage in the Suicide of a Popular FilmStarProceedings of the 5th ACM SIGCAS/SIGCHI Conference on Computing and Sustainable Societies10.1145/3530190.3534801(453-475)Online publication date: 29-Jun-2022
https://dl.acm.org/doi/10.1145/3530190.3534801
Rifat MProttoy HAhmed S(2022)Putting the Waz on Social Media: Infrastructuring Online Islamic Counterpublic through Digital Sermons in BangladeshProceedings of the 2022 CHI Conference on Human Factors in Computing Systems10.1145/3491102.3502006(1-19)Online publication date: 29-Apr-2022
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Mishra DSen RPal J(2022) Sporting the government: Sportspersons' engagement with causes in India and the USA on twitter Global Policy10.1111/1758-5899.1316414:5(925-937)Online publication date: 15-Dec-2022
https://doi.org/10.1111/1758-5899.13164
Panda AGonawela AAcharyya SMishra DMohapatra MChandrasekaran RPal J(2020)NivaDuck - A Scalable Pipeline to Build a Database of Political Twitter Handles for India and the United StatesInternational Conference on Social Media and Society10.1145/3400806.3400830(200-209)Online publication date: 22-Jul-2020
https://dl.acm.org/doi/10.1145/3400806.3400830
Haq EBraud TKwon YHui PAlhajj R(2020)Enemy at the gateProceedings of the 12th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining10.1109/ASONAM49781.2020.9381296(212-216)Online publication date: 7-Dec-2020
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Voting with the Stars: Analyzing Partisan Engagement between Celebrities and Politicians in India

Topical Focus of Political Campaigns and its Impact: Findings from Politicians' Hashtag Use during the 2019 Indian Elections

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Voting with the Stars: Analyzing Partisan Engagement between Celebrities and Politicians in India

Topical Focus of Political Campaigns and its Impact: Findings from Politicians' Hashtag Use during the 2019 Indian Elections

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