Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
skip to main content
research-article

Information Diffusion Prediction with Network Regularized Role-based User Representation Learning

Published: 07 May 2019 Publication History

Abstract

In this article, we aim at developing a user representation learning model to solve the information diffusion prediction problem in social media. The main idea is to project the diffusion users into a continuous latent space as the role-based (sender and receiver) representations, which capture unique diffusion characteristics of users. The model learns the role-based representations based on a cascade modeling objective that aims at maximizing the likelihood of observed cascades, and employs the matrix factorization objective of reconstructing structural proximities as a regularization on representations. By jointly embedding the information of cascades and network, the learned representations are robust on different diffusion data. We evaluate the proposed model on three real-world datasets. The experimental results demonstrate the better performance of the proposed model than state-of-the-art diffusion embedding and network embedding models and other popular graph-based methods.

References

[1]
Sinan Aral and Dylan Walker. 2012. Identifying influential and susceptible members of social networks. Science 337 (2012), 337--341.
[2]
Adrian Benton, Raman Arora, and Mark Dredze. 2016. Learning multiview embeddings of twitter users. In Proceedings of the 54th Annual Meeting of the Association for Computational Linguistics, Vol. 2. 14--19.
[3]
Antoine Bordes, Nicolas Usunier, Alberto Garcia-Duran, Jason Weston, and Oksana Yakhnenko. 2013. Translating embeddings for modeling multi-relational data. In Proceedings of the Advances in Neural Information Processing Systems. 2787--2795.
[4]
Simon Bourigault, Cedric Lagnier, Sylvain Lamprier, Ludovic Denoyer, and Patrick Gallinari. 2014. Learning social network embeddings for predicting information diffusion. In Proceedings of the 7th ACM International Conference on Web Search and Data Mining. ACM, 393--402.
[5]
Simon Bourigault, Sylvain Lamprier, and Patrick Gallinari. 2016. Representation learning for information diffusion through social networks: An embedded cascade model. In Proceedings of the 9th ACM International Conference on Web Search and Data Mining. ACM, 573--582.
[6]
Hongyun Cai, Vincent W. Zheng, and Kevin Chen-Chuan Chang. 2018. A comprehensive survey of graph embedding: Problems, techniques, and applications. IEEE Transactions on Knowledge and Data Engineering 30, 9 (2018), 1616--1637.
[7]
Qi Cao, Huawei Shen, Keting Cen, Wentao Ouyang, and Xueqi Cheng. 2017. DeepHawkes: Bridging the gap between prediction and understanding of information cascades. In Proceedings of the ACM Conference on Information and Knowledge Management. ACM, 1149--1158.
[8]
Shaosheng Cao, Wei Lu, and Qiongkai Xu. 2015. Grarep: Learning graph representations with global structural information. In Proceedings of the 24th ACM International Conference on Information and Knowledge Management. ACM, 891--900.
[9]
Nan Du, Le Song, Hyenkyun Woo, and Hongyuan Zha. 2013. Uncover topic-sensitive information diffusion networks. In Proceedings of the 16th International Conference on Artificial Intelligence and Statistics. 229--237.
[10]
Xavier Glorot and Yoshua Bengio. 2010. Understanding the difficulty of training deep feedforward neural networks. In Proceedings of the 13th International Conference on Artificial Intelligence and Statistics, Vol. 9. 249--256.
[11]
Jacob Goldenberg, Barak Libai, and Eitan Muller. 2001. Talk of the network: A complex systems look at the underlying process of word-of-mouth. Marketing Letters 12, 3 (2001), 211--223.
[12]
Manuel Gomez Rodriguez, Jure Leskovec, and Andreas Krause. 2010. Inferring networks of diffusion and influence. In Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ACM, 1019--1028.
[13]
Manuel Gomez Rodriguez, Jure Leskovec, and Bernhard Schölkopf. 2013. Structure and dynamics of information pathways in online media. In Proceedings of the 6th ACM International Conference on Web Search and Data Mining. ACM, 23--32.
[14]
Aditya Grover and Jure Leskovec. 2016. node2vec: Scalable feature learning for networks. In Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ACM, 855--864.
[15]
Adrien Guille and Hakim Hacid. 2012. A predictive model for the temporal dynamics of information diffusion in online social networks. In Proceedings of the 21st International Conference Companion on World Wide Web. ACM, 1145--1152.
[16]
Tuan-Anh Hoang and Ee-Peng Lim. 2012. Virality and susceptibility in information diffusions. In Proceedings of the International Conference on Weblogs and Social Media.
[17]
Zepeng Huo, Xiao Huang, and Xia Hu. 2018. Link prediction with personalized social influence. In Proceedings of the Association for the Advancement of Artificial Intelligence.
[18]
John Lafferty and Guy Lebanon. 2005. Diffusion kernels on statistical manifolds. Journal of Machine Learning Research 6 (Jan. 2005), 129--163.
[19]
Jure Leskovec, Lars Backstrom, and Jon Kleinberg. 2009. Meme-tracking and the dynamics of the news cycle. In Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ACM, 497--506.
[20]
Omer Levy and Yoav Goldberg. 2014. Neural word embedding as implicit matrix factorization. In Proceedings of the Advances in Neural Information Processing Systems. 2177--2185.
[21]
Cheng Li, Jiaqi Ma, Xiaoxiao Guo, and Qiaozhu Mei. 2017. DeepCas: An end-to-end predictor of information cascades. In Proceedings of the 26th International Conference on World Wide Web. International World Wide Web Conferences Steering Committee, 577--586.
[22]
Jiwei Li, Alan Ritter, and Dan Jurafsky. 2015. Learning multi-faceted representations of individuals from heterogeneous evidence using neural networks. CoRR abs/1510.05198 (2015). http://arxiv.org/abs/1510.05198
[23]
Zhiyuan Liu, Cunchao Tu, Weicheng Zhang, and Maosong Sun. 2016. Max-margin DeepWalk: Discriminative learning of network representation. In Proceedings of the 25th International Joint Conference on Artificial Intelligence. New York, NY, USA, 3889--3895.
[24]
Michael Mathioudakis, Francesco Bonchi, Carlos Castillo, Aristides Gionis, and Antti Ukkonen. 2011. Sparsification of influence networks. In Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ACM, 529--537.
[25]
Bryan Perozzi, Rami Al-Rfou, and Steven Skiena. 2014. Deepwalk: Online learning of social representations. In Proceedings of the 20th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ACM, 701--710.
[26]
Jiezhong Qiu, Yuxiao Dong, Hao Ma, Jian Li, Kuansan Wang, and Jie Tang. 2018. Network embedding as matrix factorization: Unifying DeepWalk, LINE, PTE, and node2vec. In Proceedings of the 11th ACM International Conference on Web Search and Data Mining. ACM, 459--467.
[27]
Manuel Gomez Rodriguez, David Balduzzi, and Bernhard Schölkopf. 2011. Uncovering the temporal dynamics of diffusion networks. In Proceedings of the 28th International Conference on Machine Learning. L. Getoor and T. Scheffer (Eds.), ACM, New York, NY, USA, 561--568.
[28]
Kazumi Saito, Masahiro Kimura, Kouzou Ohara, and Hiroshi Motoda. 2009. Learning continuous-time information diffusion model for social behavioral data analysis. In Proceedings of the Asian Conference on Machine Learning. Springer, 322--337.
[29]
Kazumi Saito, Masahiro Kimura, Kouzou Ohara, and Hiroshi Motoda. 2010. Generative models of information diffusion with asynchronous timedelay. In Proceedings of the Asian Conference on Machine Learning. Springer, 193--208.
[30]
Kazumi Saito, Ryohei Nakano, and Masahiro Kimura. 2008. Prediction of information diffusion probabilities for independent cascade model. In Proceedings of the Knowledge-based Intelligent Information and Engineering Systems. Springer, 67--75.
[31]
John Scott. 2012. Social Network Analysis. Sage.
[32]
Jian Tang, Meng Qu, Mingzhe Wang, Ming Zhang, Jun Yan, and Qiaozhu Mei. 2015. LINE: Large-scale information network embedding. In Proceedings of the 24th International Conference on World Wide Web. International World Wide Web Conferences Steering Committee, 1067--1077.
[33]
Greg Ver Steeg and Aram Galstyan. 2013. Information-theoretic measures of influence based on content dynamics. In Proceedings of the 6th ACM International Conference on Web Search and Data Mining. ACM, 3--12.
[34]
Senzhang Wang, Xia Hu, Philip S. Yu, and Zhoujun Li. 2014. MMRate: Inferring multi-aspect diffusion networks with multi-pattern cascades. In Proceedings of the 20th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ACM, 1246--1255.
[35]
Zhitao Wang, Chengyao Chen, and Wenjie Li. 2017. Predictive network representation learning for link prediction. In Proceedings of the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval. ACM, 969--972.
[36]
L. Weng, F. Menczer, and Y. Y. Ahn. 2013a. Virality prediction and community structure in social networks. Scientific Reports 3, 8 (2013), 618--618.
[37]
Lilian Weng, Jacob Ratkiewicz, Nicola Perra, Bruno Gonçalves, Carlos Castillo, Francesco Bonchi, Rossano Schifanella, Filippo Menczer, and Alessandro Flammini. 2013b. The role of information diffusion in the evolution of social networks. In Proceedings of the 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ACM, 356--364.
[38]
Jing Zhang, Biao Liu, Jie Tang, Ting Chen, and Juanzi Li. 2013. Social influence locality for modeling retweeting behaviors. In Proceedings of the 23rd International Joint Conference on Artificial Intelligence, Beijing, China, Vol. 13. 2761--2767.
[39]
Chang Zhou, Yuqiong Liu, Xiaofei Liu, Zhongyi Liu, and Jun Gao. 2017. Scalable graph embedding for asymmetric proximity. In Proceedings of the Association for the Advancement of Artificial Intelligence. 2942--2948.

Cited By

View all
  • (2024)DP-GCN: Node Classification by Connectivity and Local Topology Structure on Real-World NetworkACM Transactions on Knowledge Discovery from Data10.1145/364946018:6(1-20)Online publication date: 12-Apr-2024
  • (2024)A continuous-time diffusion model for inferring multi-layer diffusion networksApplied Intelligence10.1007/s10489-024-05620-w54:17-18(8200-8223)Online publication date: 24-Jun-2024
  • (2023)H-Diffu: Hyperbolic Representations for Information Diffusion PredictionIEEE Transactions on Knowledge and Data Engineering10.1109/TKDE.2022.320906735:9(8784-8798)Online publication date: 1-Sep-2023
  • Show More Cited By

Recommendations

Comments

Information & Contributors

Information

Published In

cover image ACM Transactions on Knowledge Discovery from Data
ACM Transactions on Knowledge Discovery from Data  Volume 13, Issue 3
June 2019
261 pages
ISSN:1556-4681
EISSN:1556-472X
DOI:10.1145/3331063
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 07 May 2019
Accepted: 01 February 2019
Revised: 01 October 2018
Received: 01 April 2018
Published in TKDD Volume 13, Issue 3

Permissions

Request permissions for this article.

Check for updates

Author Tags

  1. Information diffusion
  2. diffusion role
  3. network regularization
  4. representation learning

Qualifiers

  • Research-article
  • Research
  • Refereed

Funding Sources

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • Downloads (Last 12 months)39
  • Downloads (Last 6 weeks)1
Reflects downloads up to 11 Sep 2024

Other Metrics

Citations

Cited By

View all
  • (2024)DP-GCN: Node Classification by Connectivity and Local Topology Structure on Real-World NetworkACM Transactions on Knowledge Discovery from Data10.1145/364946018:6(1-20)Online publication date: 12-Apr-2024
  • (2024)A continuous-time diffusion model for inferring multi-layer diffusion networksApplied Intelligence10.1007/s10489-024-05620-w54:17-18(8200-8223)Online publication date: 24-Jun-2024
  • (2023)H-Diffu: Hyperbolic Representations for Information Diffusion PredictionIEEE Transactions on Knowledge and Data Engineering10.1109/TKDE.2022.320906735:9(8784-8798)Online publication date: 1-Sep-2023
  • (2023)Role Discovery-Guided Network Embedding Based on Autoencoder and Attention MechanismIEEE Transactions on Cybernetics10.1109/TCYB.2021.309489353:1(365-378)Online publication date: Jan-2023
  • (2023)A Social Topic Diffusion Model Based on Rumor, Anti-Rumor, and Motivation-RumorIEEE Transactions on Computational Social Systems10.1109/TCSS.2022.317943510:5(2644-2659)Online publication date: Oct-2023
  • (2023)A Diffusion Model for Multimessage Multidimensional Complex Game Based on Rumor and Anti-RumorIEEE Transactions on Computational Social Systems10.1109/TCSS.2022.317941710:5(2672-2685)Online publication date: Oct-2023
  • (2023)A rumor heat prediction model based on rumor and anti-rumor multiple messages and knowledge representationInformation Processing & Management10.1016/j.ipm.2023.10333760:3(103337)Online publication date: May-2023
  • (2022)Joint Learning of User Representation With Diffusion Sequence and Network StructureIEEE Transactions on Knowledge and Data Engineering10.1109/TKDE.2020.299507534:3(1275-1287)Online publication date: 1-Mar-2022
  • (2022)Topic-Aware Popularity and Retweeter Prediction Model for Cascade Study2022 IEEE 9th International Conference on Cyber Security and Cloud Computing (CSCloud)/2022 IEEE 8th International Conference on Edge Computing and Scalable Cloud (EdgeCom)10.1109/CSCloud-EdgeCom54986.2022.00038(172-179)Online publication date: Jun-2022
  • (2022)A Graph Neural Network-Based Approach for Predicting Second Rise of Information Diffusion on Social NetworksComputer Supported Cooperative Work and Social Computing10.1007/978-981-19-4549-6_27(352-363)Online publication date: 22-Jul-2022
  • Show More Cited By

View Options

Get Access

Login options

Full Access

View options

PDF

View or Download as a PDF file.

PDF

eReader

View online with eReader.

eReader

HTML Format

View this article in HTML Format.

HTML Format

Media

Figures

Other

Tables

Share

Share

Share this Publication link

Share on social media