Cited By
View all- Gradim ADaniel A(2023)Female Entrepreneurship in the Age of Social MediaFemale Entrepreneurship as a Driving Force of Economic Growth and Social Change10.4018/978-1-6684-7669-7.ch001(1-15)Online publication date: 17-Mar-2023
Social Media Application Usage and Women Entrepreneurship Achievement through E-Business Model: Case of Setiu Wetland
Authors: 
Masita Masila Abdul Jalil, Fatihah Mohd, Mustafa Man, Noraida Ali, Suriyani MuhamadAuthors Info & Claims
Masita Masila Abdul Jalil, Fatihah Mohd, Mustafa Man, Noraida Ali, Suriyani MuhamadAuthors Info & ClaimsPages 505 - 509
Abstract
Over the decades, Information and Communication Technology (ICT) has become a new trend in the business environment and widely spread in no time at all. Considering all the benefits of ICT, the study utilizes Facebook social media as the electronic business (e-business) and networking platform in marketing the local products of Setiu Wetland women entrepreneurs into wider customer base. This paper presents a case study of rural women entrepreneur in Setiu Wetland, Terengganu, Malaysia from the period of March 2017 until February 2018. To help improve the livelihood through e-business, women entrepreneurs needs to be equipped with entrepreneurship skill explicitly and Information and Communication (ICT) skill implicitly. Through the twelve months' period of tracking the respondent's income, the outcome of this project depicts a 100% achievement with linear proportion of increasing income rate.
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February 2019
611 pages
ISBN:9781450365734
DOI:10.1145/3316615
Copyright © 2019 ACM.
© 2019 Association for Computing Machinery. ACM acknowledges that this contribution was authored or co-authored by an employee, contractor or affiliate of a national government. As such, the Government retains a nonexclusive, royalty-free right to publish or reproduce this article, or to allow others to do so, for Government purposes only.
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Published: 19 February 2019
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ICSCA '19
ICSCA '19: 2019 8th International Conference on Software and Computer Applications
February 19 - 21, 2019
Penang, Malaysia
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View all- Gradim ADaniel A(2023)Female Entrepreneurship in the Age of Social MediaFemale Entrepreneurship as a Driving Force of Economic Growth and Social Change10.4018/978-1-6684-7669-7.ch001(1-15)Online publication date: 17-Mar-2023
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