Buy-Many Mechanisms are Not Much Better than Item Pricing

Multi-item revenue optimal mechanisms can be very complex offering many different bundles to the buyer that could even be randomized. Such complexity is thought to be necessary as the revenue gaps between randomized and deterministic mechanisms, or deterministic and simple mechanisms are huge even for additive valuations. We challenge this conventional belief by showing that these large gaps can only happen in unrealistic situations. These are situations where the mechanism overcharges a buyer for a bundle while selling individual items at much lower prices. Arguably this is impractical as the buyer can break his order into smaller pieces paying a much lower price overall. Our main result is that if the buyer is allowed to purchase as many (randomized) bundles as he pleases, the revenue of any multi-item mechanism is at most O(łog n) times the revenue achievable by item pricing, where n is the number of items. This holds in the most general setting possible, with an arbitrarily correlated distribution of buyer types and arbitrary valuations. We also show that this result is tight in a very strong sense. Any family of mechanisms of subexponential description complexity cannot achieve better than logarithmic approximation even against the best deterministic mechanism and even for additive valuations. In contrast, item pricing that has linear description complexity matches this bound against randomized mechanisms.