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Overwhelming, Important, Irrelevant: Terms of Service and Privacy Policy Reading among Older Adults

Published: 19 July 2019 Publication History

Abstract

Social media users often ignore terms of service and privacy policies, but limited empirical evidence explains why, especially for older adults. This survey study reveals three specific attitudes that older adults (50+) hold about these policies: 1) they are overwhelming; 2) they are important but time-consuming; and 3) they are irrelevant. These attitudes differentially predict how long these users spend reading terms of service and privacy policies when signing up for different social media services and when policies change. Online privacy literacy was also negatively related to time spent reading policies. Results are discussed in terms of practical implications regarding how terms of service and privacy policies are presented to users.

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    SMSociety '19: Proceedings of the 10th International Conference on Social Media and Society
    July 2019
    247 pages
    ISBN:9781450366519
    DOI:10.1145/3328529
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 19 July 2019

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    Author Tags

    1. Terms of service
    2. consent
    3. online privacy literacy
    4. policy reading attitudes
    5. policy reading behavior
    6. privacy policy
    7. social media

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    Cited By

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    • (2024)"Why is Everything in the Cloud?": Co-Designing Visual Cues Representing Data Processes with ChildrenProceedings of the 23rd Annual ACM Interaction Design and Children Conference10.1145/3628516.3655819(517-532)Online publication date: 17-Jun-2024
    • (2023)'Don't Fall for This': Communications about Cybersafety from the AARPProceedings of the ACM on Human-Computer Interaction10.1145/36100397:CSCW2(1-21)Online publication date: 4-Oct-2023
    • (2023)Understanding and Mitigating Technology-Facilitated Privacy Violations in the Physical WorldProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3580909(1-16)Online publication date: 19-Apr-2023
    • (2023)Exploring Smart Commercial Building Occupants’ Perceptions and Notification Preferences of Internet of Things Data Collection in the United States2023 IEEE 8th European Symposium on Security and Privacy (EuroS&P)10.1109/EuroSP57164.2023.00064(1030-1046)Online publication date: Jul-2023
    • (2023)The data subject and the myth of the ‘black box’ data communication and critical data literacy as a resistant practice to platform exploitationInformation, Communication & Society10.1080/1369118X.2023.220550427:2(333-349)Online publication date: 26-Apr-2023
    • (2023)Thematic exploration of online privacy literacy and examination of its future agendaBehaviour & Information Technology10.1080/0144929X.2023.228828543:15(3893-3921)Online publication date: 3-Dec-2023
    • (2022)Demographic-Reliant Algorithmic Fairness: Characterizing the Risks of Demographic Data Collection in the Pursuit of FairnessProceedings of the 2022 ACM Conference on Fairness, Accountability, and Transparency10.1145/3531146.3533226(1709-1721)Online publication date: 21-Jun-2022
    • (2022)Online Terms and Conditions: Improving User Engagement, Awareness, and Satisfaction through UI DesignProceedings of the 2022 CHI Conference on Human Factors in Computing Systems10.1145/3491102.3517720(1-22)Online publication date: 29-Apr-2022
    • (2021)Open Communication about Network Neutrality? Assessing the Internet Traffic Management Transparency of Canadian Internet CarriersCanadian Journal of Communication10.22230/cjc.2021v46n3a392146:3(629-644)Online publication date: 9-Sep-2021
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