research-article

Ad-designer mode: an interactive approach of guiding non-professional users to make the mobile advertising video

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Hao HeAuthors Info & Claims

Chinese CHI '19: Proceedings of the Seventh International Symposium of Chinese CHI

Pages 79 - 87

https://doi.org/10.1145/3332169.3333577

Published: 27 June 2019 Publication History

Abstract

The short advertising video on the mobile has shown an explosive growth trend. The function of mobile video making application on the market can not meet the huge short advertising video production needs. For non-professional users, shooting and editing advertising videos is a difficult task. Therefore, users need a smarter application with more intuitive mobile photography guidance and simpler postprocessing experiences. Our work focus on how to eliminate the "gulf of execution" between non-professional users and mobile applications which shoot, and edit the product advertising video. We combined the content of the video paradigm and the presentation of the storyboard, provided users with a new interactive approach: storyboard model. We also make a mobile application named Ad-Designer to help user creating product advertising video and show three kinds of scenario design. We collected user feedback and evaluated it to make recommendations for future work.

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Cited By

Li JShe YLin LLuo YHe HLin WHou S(2020)An Approach of Short Advertising Video Generation Using Mobile Phone Assisted by Robotic ArmAdvances in Computer Graphics10.1007/978-3-030-61864-3_14(157-168)Online publication date: 18-Oct-2020
https://doi.org/10.1007/978-3-030-61864-3_14

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Chinese CHI '19: Proceedings of the Seventh International Symposium of Chinese CHI

June 2019

128 pages

ISBN:9781450372473

DOI:10.1145/3332169

Copyright © 2019 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

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Published: 27 June 2019

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Chinese CHI 2019

Chinese CHI 2019: The seventh International Symposium of Chinese CHI

June 27 - 30, 2019

Xiamen, China

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Cited By

Li JShe YLin LLuo YHe HLin WHou S(2020)An Approach of Short Advertising Video Generation Using Mobile Phone Assisted by Robotic ArmAdvances in Computer Graphics10.1007/978-3-030-61864-3_14(157-168)Online publication date: 18-Oct-2020
https://doi.org/10.1007/978-3-030-61864-3_14

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