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Measuring Motivations of Crowdworkers: The Multidimensional Crowdworker Motivation Scale

Authors:

Clemens M. Lechner,

Markus StrohmaierAuthors Info & Claims

ACM Transactions on Social Computing, Volume 2, Issue 2

Article No.: 8, Pages 1 - 34

https://doi.org/10.1145/3335081

Published: 23 September 2019 Publication History

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Abstract

Crowd employment is a new form of short-term and flexible employment that has emerged during the past decade. To understand this new form of employment, it is crucial to illuminate the underlying motivations of the workforce involved in it. This article introduces the Multidimensional Crowdworker Motivation Scale (MCMS), a scale for measuring the motivation of crowdworkers on microtask platforms. The MCMS is theoretically grounded in self-determination theory and tailored specifically to the context of paid crowdsourced microlabor. The scale measures the motivation of crowdworkers along six motivational dimensions, ranging from amotivation to intrinsic motivation. We validated the MCMS on data collected in ten countries and three income groups. Factor analyses demonstrated that the MCMS’s six dimensions showed good model fit, validity, and reliability. Furthermore, our measurement invariance tests showed that motivations measured with the MCMS are comparable across countries and income groups, and we present a first cross-country comparison of crowdworker motivations. This work constitutes an important first step toward understanding the motivations of the international crowd workforce.

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cover image ACM Transactions on Social Computing

ACM Transactions on Social Computing Volume 2, Issue 2

June 2019

123 pages

EISSN:2469-7826

DOI:10.1145/3340675

Editor:
Kevin Crowston
Syracuse University, USA

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Publication History

Published: 23 September 2019

Accepted: 01 May 2019

Revised: 01 February 2019

Received: 01 May 2018

Published in TSC Volume 2, Issue 2

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