Comparing Millennials View on Minimalism And Maximalism in Web Design

This study evaluates how Generation Y, also known as millennials, perceive different web design approaches. Two web design approaches were compared, using methods in User Experience design. The first approach is minimalism and the second one is maximalism. Minimalism has been a recurring web design trend ever since the end of the twentieth century. Maximalism is claimed to be the most important web design trend of 2018. The interesting question is if millennials who have grown up with minimalism in web design are interested in a new approach – the maximal approach. This study probe the opinions, thoughts and emotions of millennials after they have browsed two websites, one developed with minimalism and one developed with maximalism. The results show that the participants in this study were more exited by the maximal design. However, combining quantitative and qualitative data, the conclusion is that the different design approaches are more or less suitable to use depending on the message that the website is supposed to convey.