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Going Vegan: The Use of digital Media in vegan Diet Transition

Published: 08 September 2019 Publication History

Abstract

Previous attempts of the HCI community to reduce food waste or the carbon footprint, primarily relied on persuasive design. However, these approaches are criticized for not paying enough attention to everyday consumption practices and hence for not being successful in the long term. Therefore, we argue for a broader perspective on studying the role(s) of digital media supporting people in their transition towards more sustainable food consumption. To understand such roles, we conducted semi-structured interviews with 9 vegans. Our findings highlight an intensive use of (digital) media, especially in the early phase of changing consumption practices. Instead of gamification or persuasive design, media triggers initial irritation, provides information to develop a vegan-specific consumption knowledge and connects like-minded people.

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    cover image ACM Other conferences
    MuC '19: Proceedings of Mensch und Computer 2019
    September 2019
    863 pages
    ISBN:9781450371988
    DOI:10.1145/3340764
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    Published: 08 September 2019

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    Author Tags

    1. Human Food Interaction
    2. Sustainable Interaction Design
    3. Vegan

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    MuC'19
    MuC'19: Mensch-und-Computer
    September 8 - 11, 2019
    Hamburg, Germany

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