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DCAT: A Deep Context-Aware Trust Prediction Approach for Online Social Networks

Published: 22 February 2020 Publication History

Abstract

Customer reviews are now increasingly available on Online Social Networks (OSNs) for a wide range of products and services. Trust in the review's author is a crucial basis for believing in the reliability of reviews generated on such networks. In this context, the main challenge is to predict the unknown trust relationship between two users. Existing trust prediction approaches fail to incorporate textual footprint of users. To address this challenge, we present a deep learning-based graph analytics model to predict trust relations in OSNs. We leverage and extend GraphSAGE, a method for computing node representations in an inductive manner, to develop a deep classifier. We present our experiment with datasets from review websites to train classifiers that predict trust relations between pairs of users, and highlight how our approach significantly improves the quality of predicted trust relations compared to the state-of-the-art approaches.

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cover image ACM Other conferences
MoMM2019: Proceedings of the 17th International Conference on Advances in Mobile Computing & Multimedia
December 2019
266 pages
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  • Johannes Kepler University, Linz, Austria
  • @WAS: International Organization of Information Integration and Web-based Applications and Services

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Published: 22 February 2020

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Author Tags

  1. Context-Aware
  2. Online Social Networks
  3. Trust Prediction
  4. User Embeddings

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Cited By

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  • (2024)Dynamic Twitter friend grouping based on similarity, interaction, and trust to account for ever‐evolving relationshipsIET Communications10.1049/cmu2.12807Online publication date: 26-Jul-2024
  • (2024)Trust Evaluation with Deep Learning in Online Social Networks: A State-of-the-Art ReviewAdvanced Intelligent Computing Technology and Applications10.1007/978-981-97-5588-2_1(3-12)Online publication date: 13-Aug-2024
  • (2022)Misinformation Containment Using NLP and Machine LearningDeep Learning Research Applications for Natural Language Processing10.4018/978-1-6684-6001-6.ch003(41-56)Online publication date: 9-Dec-2022
  • (2021)Trust Prediction for Online Social Networks with Integrated Time-Aware SimilarityACM Transactions on Knowledge Discovery from Data10.1145/344768215:6(1-30)Online publication date: 19-May-2021
  • (2021)Context Incorporation Techniques for Social Recommender SystemsICC 2021 - IEEE International Conference on Communications10.1109/ICC42927.2021.9500434(1-6)Online publication date: Jun-2021
  • (2021)TAP: A Two-Level Trust and Personality-Aware Recommender SystemService-Oriented Computing – ICSOC 2020 Workshops10.1007/978-3-030-76352-7_30(294-308)Online publication date: 30-May-2021
  • (2020)A dynamic deep trust prediction approach for online social networksProceedings of the 18th International Conference on Advances in Mobile Computing & Multimedia10.1145/3428690.3429167(11-19)Online publication date: 30-Nov-2020
  • (2020)A Survey on Trust Prediction in Online Social NetworksIEEE Access10.1109/ACCESS.2020.30094458(144292-144309)Online publication date: 2020

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