research-article

Designing for Trust: A Behavioral Framework for Sharing Economy Platforms

Authors:

Natã M. Barbosa,

Paolo ParigiAuthors Info & Claims

WWW '20: Proceedings of The Web Conference 2020

Pages 2133 - 2143

https://doi.org/10.1145/3366423.3380279

Published: 20 April 2020 Publication History

Abstract

Trust is a fundamental prerequisite in the growth and sustainability of sharing economy platforms. Many of such platforms rely on actions that require trust to take place, such as entering a stranger’s car or sleeping at a stranger’s place. For this reason, understanding, measuring, and tracking trust can be of great benefit to such platforms, enabling them to identify trust behaviors, both online and offline, and identify groups which may benefit from trust-building interventions. In this work, we present the design and evaluation of a behavioral framework to measure a user’s propensity to trust others on Airbnb. We conducted an online experiment with 4,499 Airbnb users in the form of an investment game in order to capture users’ propensity to trust other users on Airbnb. Then, we used the experimental data to generate both explanatory and predictive models of trust propensity. Our contribution is a framework that can be used to measure trust propensity in sharing economy platforms via online and offline signals. We discuss which affordances need to be in place so that sharing economy platforms can get signals of trust, in addition to how such a framework can be used to inform design around trust in the short and long term.

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https://doi.org/10.18267/j.cebr.353
Ho MYanagisawa H(2023)Design for Well-Being and Sustainability: A Conceptual Framework of the Peer-to-Peer Sharing and Reuse Platform in the Circular EconomySustainability10.3390/su1511885215:11(8852)Online publication date: 31-May-2023
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Designing for Trust: A Behavioral Framework for Sharing Economy Platforms
1. Applied computing

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Published In

cover image ACM Conferences

WWW '20: Proceedings of The Web Conference 2020

April 2020

3143 pages

ISBN:9781450370233

DOI:10.1145/3366423

Editors:
Yennun Huang
Acadmica sinica, Taiwan
,
Irwin King
The Chinese University of Hong Kong, Hong Kong
,
Tie-Yan Liu
Microsoft Research Asia, China
,
Maarten van Steen
University of Twente, Netherlands

Copyright © 2020 ACM.

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Published: 20 April 2020

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April 20 - 24, 2020

Taipei, Taiwan

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Cited By

Pelech PDědková J(2024)The Stranger Factor: How Familiarity Influences Sharing Behaviour across GenerationsCentral European Business Review10.18267/j.cebr.35313:3(49-73)Online publication date: 29-Jul-2024
https://doi.org/10.18267/j.cebr.353
Ho MYanagisawa H(2023)Design for Well-Being and Sustainability: A Conceptual Framework of the Peer-to-Peer Sharing and Reuse Platform in the Circular EconomySustainability10.3390/su1511885215:11(8852)Online publication date: 31-May-2023
https://doi.org/10.3390/su15118852
Puspitasari FTyson GHaq EHui PLee L(2023)Ghost Booking as a New Philanthropy ChannelProceedings of the 34th ACM Conference on Hypertext and Social Media10.1145/3603163.3609028(1-11)Online publication date: 4-Sep-2023
https://dl.acm.org/doi/10.1145/3603163.3609028
Sharma VBray KKumar NGrinter R(2023)It Takes (at least) Two: The Work to Make Romance WorkProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3580709(1-17)Online publication date: 19-Apr-2023
https://dl.acm.org/doi/10.1145/3544548.3580709
Sharma VBray KKumar NGrinter R(2022)Romancing the AlgorithmProceedings of the ACM on Human-Computer Interaction10.1145/35556516:CSCW2(1-29)Online publication date: 11-Nov-2022
https://dl.acm.org/doi/10.1145/3555651
Cai TChen WPsannis KGoudos SYu YZheng ZWan S(2022)Scalable On-Chain and Off-Chain Blockchain for Sharing Economy in Large-Scale Wireless NetworksIEEE Wireless Communications10.1109/MWC.004.210061629:3(32-38)Online publication date: Jun-2022
https://doi.org/10.1109/MWC.004.2100616
Ntouros VKouki HVlachokyriakos V(2021)Designing Sharing Economy Platforms through a 'Solidarity HCI' lensProceedings of the ACM on Human-Computer Interaction10.1145/34490975:CSCW1(1-25)Online publication date: 22-Apr-2021
https://dl.acm.org/doi/10.1145/3449097

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