Optimal Bidding Strategies for Online Ad Auctions with Overlapping Targeting Criteria
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Optimal Bidding Strategies for Online Ad Auctions with Overlapping Targeting Criteria
SIGMETRICSWe analyze the problem of how to optimally bid for ad spaces in online ad auctions. For this we consider the general case of multiple ad campaigns with overlapping targeting criteria. In our analysis we first characterize the structure of an optimal ...
Optimal Bidding Strategies for Online Ad Auctions with Overlapping Targeting Criteria
We analyze the problem of how to optimally bid for ad spaces in online ad auctions. For this we consider the general case of multiple ad campaigns with overlapping targeting criteria. In our analysis we first characterize the structure of an optimal ...
Overlapping online auctions: empirical characterization of bidder strategies and auction prices
Online auctions enable market-level interactions or interdependency of outcomes, which were not observed in physical auctions. One such set of interactions takes place when multiple auctions are conducted to sell identical items by an identical seller ...
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![cover image ACM Conferences](/cms/asset/a66273d8-4912-4cbf-a9ec-bc5eacc46766/3393691.cover.jpg)
- General Chair:
- Edmund Yeh,
- Program Chairs:
- Athina Markopoulou,
- Y.C. Tay
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Association for Computing Machinery
New York, NY, United States
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- Ontario Centres of Excellence (OCE)
- Natural Sciences and Engineering Research Council of Canada (NSERC)
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