Analysis of Chinese college students' intention to purchase the electronic books: Analysis of Chinese college students’ intention
Pages 724 - 730
Abstract
With the development of the Internet and electronic technology, the form of books is undergoing a revolutionary change-from paper books to electronic books, so that the majority of readers have changed the original reading methods and reading habits. By collecting 375 valid questionnaires and using SPSS software for data analysis, this paper builds a model from five aspects, including perceived usefulness, perceived ease of use, perceived risk, social influence and willingness to use, to explore their impacts on Chinese college students’ purchase intention. The results show that perceived usefulness, perceived ease of use and social influence play a positive role on the college students 'purchase intention, perceived risk plays a negative role on the college students' purchase intention, and willingness to use plays a mediated role.
References
[1]
Surging news. The 18th National Reading Survey Report [EB/OL]. (2021-04-24)[2021-04-24] https://www.thepaper.cn/newsDetail_forward_12369739
[2]
IResearch. 2020 China Book Market Report [EB/OL]. (2021-04-14)[2021-04-14] https://www.iresearch.com.cn/Detail/report?id=3758&isfree=0
[3]
IResearch. 2019 China Mobile Reading Development Trends Research Report [EB/OL].(2020-1)[2020-1] https://www.iresearch.com.cn/Detail/report?id=3518&isfree=0
[4]
Lih-Juan ChanLin. Reading strategy and the need of e-book features [J]. Electronic Library, 2013, 31(03):329-344.
[5]
Foasberg, Nancy M. Student Reading Practices in Print and Electronic Media [J]. College & Research Libraries, 2014, 75(05):705-723.
[6]
Angela Aerry Choi, Daegon Cho, Dobin Yim, Jae Yun Moon, Wonseok Oh. When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases[J]. Information Systems Research, 2019, 30(04):1164-1183.
[7]
Peng Wang; Dickson K.W. Chiu; Kevin K.W. Ho; Patrick Lo. Why read it on your mobile device? Change in reading habit of electronic magazines for university students [J]. The Journal of Academic Librarianship, 2016, 42(06):664-669.
[8]
Noa Aharony. The effect of personal and situational factors on LIS students' and professionals' intentions to use e-books[J]. Library and Information Science Research,2014,36(02):106-113.
[9]
Carmen Antón, Carmen Camarero, Javier Rodríguez. Usefulness, Enjoyment, and Self-Image Congruence: The Adoption of e-Book Readers [J]. Psychology & Marketing,2013, 30(04):372-384.
[10]
Letchumanan, Malathi, Muniandy, Balakrishnan. Migrating to e‐book: a study on perceived usefulness and ease of use[J]. Library Hi Tech News, 2013, 30(7):10-16.
[11]
Ngafeeson M N, Sun J. E-Book Acceptance among Undergraduate Students: A Look at the Moderating Role of Technology Innovativeness [J]. International Journal of Web Based Learning & Teaching Technologies, 2015, 10(3):36-51.
[12]
Wang Xianhui, Xing Wanli. Understanding Elementary Students' Use of Digital Textbooks on Mobile Devices: A Structural Equation Modeling Approach [J]. Journal of Educational Computing Research,2019,57(03):755-776
[13]
Maduku Daniel K. Understanding E-Book Continuance Intention: Empirical Evidence from E-Book Users in a Developing Country[J]. Cyberpsychology Behavior and Social Networking, 2017,20(1):30-36.
[14]
Chen,David C. Yen,Shih-Che Peng. Assessing the impact of determinants in e-magazines acceptance: An empirical study[J]. Computer Standards & Interfaces, 2018, (57):49-58.
[15]
Cheng Yan. Paper Reading and Electronic Reading of College Students in the Internet Era——A Research Based on a Sample Survey of Shanghai University of Technology [J]. News,2017,(19):64-65.
[16]
Zhang Jie.Study on the content and behavior of electronic reading of college students [J]. Education Modernization, 2019, 6 (24): 242-244.
[17]
Li Lingli. Investigation and analysis of college students ’mobile phone reading status and problem solving strategies [J]. Current Media, 2018, 26 (09): 68-71.
[18]
Wuyue Chai, Fang Sun. The Research on Consumer Purchasing Behavior [J]. Journal of Social Science and Humanities, 2020, 2(3):17-20.
[19]
Wu Wei.Research on Consumers ’Online Shopping Behavior Based on TAM Model [J] .Business Economics Research, 2015 (13): 61-62.
[20]
A'dillah Bt Mustafa, Norasiah Hj Harun, Mohd Zailan Endin. Understanding e-book acceptance through Technology Acceptance Model (TAM Model) [C]. International Conference on Information & Communication Technology. IEEE, 2014.
[21]
J B, Ogundokun R O, Ayo F E, Social Media Acceptance and Use Among University Students for Learning Purpose Using UTAUT Model[M].Information Systems Architecture and Technology: Proceedings of 40th Anniversary International Conference on Information Systems Architecture and Technology –ISAT 2019.
[22]
Cronbach L. J. Coefficient alpha and the internal structure of tests[J]. Psychometrika,1951, 16(3):297-334.
[23]
Du Xiaoxin. Experimental design and SPSS data processing in psychological and educational research [M]. Beijing: Peking University Press, 2013.
[24]
Wu Minglong. Questionnaire statistical analysis practice: SPSS operation and application [M]. Chongqing: Chongqing University Press, 2010.
Recommendations
The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators
The purposes of this study are to examine whether perceived playfulness and perceived flow would mediate the relationships among website quality, customer satisfaction, and purchase intention, as well as to assess the degree of reciprocity between ...
Adoption of e-book among college students
This study explored factors that affect consumer acceptance of e-book use.The external factors are compatibility, relative advantage, self-efficacy, and subjective norms.The internal factors are PEU, PU, satisfaction with e-book usage, and intention to ...
Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product
This paper examines the impact of exposure to Electronic Word of Mouth EWOM on consumer purchase intention. More specifically, the study focuses on the mediating role of attitude towards the product in the relationship between purchase intention and ...
Comments
Information & Contributors
Information
Published In
July 2021
882 pages
ISBN:9781450390064
DOI:10.1145/3481127
Copyright © 2021 ACM.
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Published: 02 December 2021
Check for updates
Author Tags
Qualifiers
- Research-article
- Research
- Refereed limited
Funding Sources
- the Youth Project of the Humanities and Social Sciences of the Ministry of Education of China
- the Ministry of education of Humanities and Social Science project planning fund
- Xiamen University of Technology Young Teachers' Research Project
Conference
ICEME 2021
ICEME 2021: The 2021 12th International Conference on E-business, Management and Economics
July 17 - 19, 2021
Beijing, China
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- 0Total Citations
- 53Total Downloads
- Downloads (Last 12 months)23
- Downloads (Last 6 weeks)0
Reflects downloads up to 15 Oct 2024
Other Metrics
Citations
View Options
Get Access
Login options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign inFull Access
View options
View or Download as a PDF file.
PDFeReader
View online with eReader.
eReaderHTML Format
View this article in HTML Format.
HTML Format