research-article

Flavor-Videos: Enhancing the Flavor Perception of Food while Eating with Videos

Authors:

Meetha Nesam James,

Nimesha Ranasinghe,

Lora OehlbergAuthors Info & Claims

IMX '22: Proceedings of the 2022 ACM International Conference on Interactive Media Experiences

Pages 33 - 46

https://doi.org/10.1145/3505284.3529967

Published: 22 June 2022 Publication History

Abstract

People are typically involved in different activities while eating, particularly when eating alone, such as watching television or playing games on their phones. Previous research in Human-Food Interaction (HFI) has primarily focused on studying people’s motivation and analyzing of the media content watched while eating. However, their impact on human behavioral and cognitive processes, particularly flavor perception and its attributes, remains underexplored. We present a user study to investigate the influence of six types of videos, including mukbang – a new food video genre, on flavor perceptions (taste sensations, liking, and emotions) while eating plain white rice. Our findings revealed that participants perceived positive emotional changes and reported significant differences in their augmented taste sensations (e.g., spicy and salty) with different food-based videos. Our findings provided insights into using our approach to promote digital commensality and healthier eating (digital augmentation without altering the food), highlighting the scope for future research.

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Cited By

Maheshwari SKumar ARaman R(2025)Does Food ASMRtist Induce Sensory Marketing? An Instagram Content AnalysisJournal of Promotion Management10.1080/10496491.2024.2443790(1-32)Online publication date: 2-Jan-2025
https://doi.org/10.1080/10496491.2024.2443790
Liu SGu YZheng RSun BZhang LZhang Y(2024)Progress in Multisensory Synergistic Salt ReductionFoods10.3390/foods1311165913:11(1659)Online publication date: 25-May-2024
https://doi.org/10.3390/foods13111659
Amarasinghe CRanasinghe N(2024)Digital Food Sensing and Ingredient Analysis Techniques to Facilitate Human-Food Interface DesignsACM Computing Surveys10.1145/368567557:1(1-39)Online publication date: 7-Oct-2024
https://dl.acm.org/doi/10.1145/3685675
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IMX '22: Proceedings of the 2022 ACM International Conference on Interactive Media Experiences

June 2022

390 pages

ISBN:9781450392129

DOI:10.1145/3505284

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Cited By

Maheshwari SKumar ARaman R(2025)Does Food ASMRtist Induce Sensory Marketing? An Instagram Content AnalysisJournal of Promotion Management10.1080/10496491.2024.2443790(1-32)Online publication date: 2-Jan-2025
https://doi.org/10.1080/10496491.2024.2443790
Liu SGu YZheng RSun BZhang LZhang Y(2024)Progress in Multisensory Synergistic Salt ReductionFoods10.3390/foods1311165913:11(1659)Online publication date: 25-May-2024
https://doi.org/10.3390/foods13111659
Amarasinghe CRanasinghe N(2024)Digital Food Sensing and Ingredient Analysis Techniques to Facilitate Human-Food Interface DesignsACM Computing Surveys10.1145/368567557:1(1-39)Online publication date: 7-Oct-2024
https://dl.acm.org/doi/10.1145/3685675
Xiao YZhong TLi LWang XTang DSong PCheng YXia W(2024)Psychological and physiological experiences of youth watching Mukbang in China: A qualitative studyChildren and Youth Services Review10.1016/j.childyouth.2024.107729163(107729)Online publication date: Aug-2024
https://doi.org/10.1016/j.childyouth.2024.107729

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