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A Survey of Sampling Method for Social Media Embeddedness Relationship

Published: 21 November 2022 Publication History

Abstract

Social media embeddedness relationships consist of online social networks formed by self-organized individual actors and significantly affect many aspects of our lives. Since the high cost and inefficiency of using population networks generated by social media embeddedness relationships to study practical issues, sampling techniques have become increasingly important than ever. Our work consists of three parts. We first comprehensively analyze current sampling selection methods, evaluation indexes, and evaluation methods in terms of technological evolution. In the second part, we systematically conduct sampling tests using representative large-scale social media datasets. The test results indicate that unequal-probability sampling methods can construct similar sample networks at the macroscale and microscale and outperform the equal-probability methods. However, non-negligible sampling errors at the mesoscale seriously affect the sampling reliability and validity. MANOVA tests show that the direct cause of sampling errors is the low in-degree nodes with medium-high betweenness located between the core and periphery, and current sampling methods cannot accurately sample such complex interconnected structures. In the third part, we summarize the pros and cons of current sampling methods and provide suggestions for future work.

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cover image ACM Computing Surveys
ACM Computing Surveys  Volume 55, Issue 4
April 2023
871 pages
ISSN:0360-0300
EISSN:1557-7341
DOI:10.1145/3567469
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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 21 November 2022
Online AM: 30 March 2022
Accepted: 28 February 2022
Revised: 14 November 2021
Received: 12 May 2020
Published in CSUR Volume 55, Issue 4

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Author Tags

  1. Social media embeddedness relationship
  2. big data
  3. graph sampling
  4. sampling methods
  5. sampling errors

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  • Survey
  • Refereed

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  • National Key Research and Development Plan
  • Natural Science Basic Research Program of Shaanxi
  • Fundamental Research Funds for the Central Universities
  • National Natural Science Foundation of China

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