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Cookie Disclaimers: Impact of Design and Users’ Attitude

Published: 23 August 2022 Publication History

Abstract

Dark patterns in cookie disclaimers are factors that are used to lead users to accept more cookies than needed and more than they are aware of. The contributions of this paper are (1) evaluating the efficacy of several of these factors while measuring actual behavior; (2) identifying users’ attitude towards cookie disclaimers including how they decide which cookies to accept or reject. We show that different visual representation of the reject/accept option have a significant impact on users’ decision. We also found that the labeling of the reject option has a significant impact. In addition, we confirm previous research regarding biasing text (which has no significant impact on users’ decision). Our results on users’ attitude towards cookie disclaimers indicate that for several user groups the design of the disclaimer only plays a secondary role when it comes to decision making. We provide recommendations on how to improve the situation for the different user groups.

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Cited By

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  • (2024)Third-Party Data Leaks and Dark Patterns in Finnish Political WebsitesProceedings of the International Conference on Computer Systems and Technologies 202410.1145/3674912.3675248(43-50)Online publication date: 14-Jun-2024
  • (2024)Computers as Bad Social Actors: Dark Patterns and Anti-Patterns in Interfaces that Act SociallyProceedings of the ACM on Human-Computer Interaction10.1145/36536938:CSCW1(1-25)Online publication date: 26-Apr-2024
  • (2024)Deceptive, Disruptive, No Big Deal: Japanese People React to Simulated Dark Commercial PatternsExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3651099(1-8)Online publication date: 11-May-2024
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Published In

cover image ACM Other conferences
ARES '22: Proceedings of the 17th International Conference on Availability, Reliability and Security
August 2022
1371 pages
ISBN:9781450396707
DOI:10.1145/3538969
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 23 August 2022

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Author Tags

  1. cookies
  2. dark patterns
  3. privacy
  4. user study
  5. web tracking

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  • Refereed limited

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ARES 2022

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Overall Acceptance Rate 228 of 451 submissions, 51%

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Cited By

View all
  • (2024)Third-Party Data Leaks and Dark Patterns in Finnish Political WebsitesProceedings of the International Conference on Computer Systems and Technologies 202410.1145/3674912.3675248(43-50)Online publication date: 14-Jun-2024
  • (2024)Computers as Bad Social Actors: Dark Patterns and Anti-Patterns in Interfaces that Act SociallyProceedings of the ACM on Human-Computer Interaction10.1145/36536938:CSCW1(1-25)Online publication date: 26-Apr-2024
  • (2024)Deceptive, Disruptive, No Big Deal: Japanese People React to Simulated Dark Commercial PatternsExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3651099(1-8)Online publication date: 11-May-2024
  • (2024)“It doesn’t tell me anything about how my data is used”: User Perceptions of Data Collection PurposesProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642260(1-12)Online publication date: 11-May-2024
  • (2024)‘Let me recommend… ’: use of digital nudges or recommender systems for overweight and obesity prevention—a scoping review protocolBMJ Open10.1136/bmjopen-2023-08064414:7(e080644)Online publication date: 31-Jul-2024
  • (2023)Analysing the Influence of Loss-Gain Framing on Data Disclosure Behaviour: A Study on the Use Case of App Permission RequestsProceedings of the 2023 European Symposium on Usable Security10.1145/3617072.3617108(112-125)Online publication date: 16-Oct-2023
  • (2023)Cookiescanner: An Automated Tool for Detecting and Evaluating GDPR Consent Notices on WebsitesProceedings of the 18th International Conference on Availability, Reliability and Security10.1145/3600160.3605000(1-8)Online publication date: 29-Aug-2023

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