Applying LTOPSIS and SWOT to Evaluate Competitive Ability of Leisure Farm after COVID-19
Pages 169 - 173
Abstract
Leisure farm tourism would not only allow tourists to experience agricultural activities but also can increase farmers' income and deeply root rural culture. However, during the recent period of COVID-19 leisure farm should consider and evaluate its competitive ability for attracting tourists to go to leisure farm again. In this research LTOPSIS and SWOT technology is applied to evaluate and analyze competitive ability for leisure farms. According to quasi-experimental analysis, case leisure farm should be operated its business carefully due to uncertainty of COVID-19. Leisure farm should retain some fund to avoid the possibility of collapse in the future.
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Index Terms
- Applying LTOPSIS and SWOT to Evaluate Competitive Ability of Leisure Farm after COVID-19
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Published In
May 2022
173 pages
ISBN:9781450397162
DOI:10.1145/3543106
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Published: 22 August 2022
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ICEMC 2022
ICEMC 2022: 2022 8th International Conference on E-business and Mobile Commerce
May 13 - 15, 2022
Seoul, Republic of Korea
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