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Is It the End? Guidelines for Cinematic Endings in Data Videos

Published: 19 April 2023 Publication History
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  • Abstract

    Data videos are becoming increasingly popular in society and academia. Yet little is known about how to create endings that strengthen a lasting impression and persuasion. To fulfill the gap, this work aims to develop guidelines for data video endings by drawing inspiration from cinematic arts. To contextualize cinematic endings in data videos, 111 film endings and 105 data video endings are first analyzed to identify four common styles using the framework of ending punctuation marks.  We conducted expert interviews (N=11) and formulated 20 guidelines for creating cinematic endings in data videos. To validate our guidelines, we conducted a user study where 24 participants were invited to design endings with and without our guidelines, which are evaluated by experts and the general public. The participants praise the clarity and usability of the guidelines, and results show that the endings with guidelines are perceived to be more understandable, impressive, and reflective.

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    Cited By

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    • (2024)Artificial Dreams: Surreal Visual Storytelling as Inquiry Into AI 'Hallucination'Proceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3660685(619-637)Online publication date: 1-Jul-2024

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    1. Is It the End? Guidelines for Cinematic Endings in Data Videos

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      cover image ACM Conferences
      CHI '23: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems
      April 2023
      14911 pages
      ISBN:9781450394215
      DOI:10.1145/3544548
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      Published: 19 April 2023

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      Author Tags

      1. Data Video
      2. Guideline
      3. Interview
      4. Lab Study
      5. Storytelling
      6. Visualization

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      • (2024)Artificial Dreams: Surreal Visual Storytelling as Inquiry Into AI 'Hallucination'Proceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3660685(619-637)Online publication date: 1-Jul-2024

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