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Your Consent Is Worth 75 Euros A Year - Measurement and Lawfulness of Cookie Paywalls

Published: 07 November 2022 Publication History

Abstract

Most websites offer their content for free, though this gratuity often comes with a counterpart: personal data is collected to finance these websites by resorting, mostly, to tracking and thus targeted advertising. Cookie walls and paywalls, used to retrieve consent, recently generated interest from EU DPAs and seemed to have grown in popularity. However, they have been overlooked by scholars. We present in this paper 1) the results of an exploratory study conducted on 2800 Central European websites to measure the presence and practices of cookie paywalls, and 2) a framing of their lawfulness amidst the variety of legal decisions and guidelines.

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Cited By

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  • (2024)Standardised cookie banner: a solution to the cookie consent problemInternational Review of Law, Computers & Technology10.1080/13600869.2024.2364995(1-18)Online publication date: 12-Jun-2024
  • (2023)A Profit Maximization Model for Data Consumers with Data Providers’ Incentives in Personal Data Trading MarketData10.3390/data90100069:1(6)Online publication date: 25-Dec-2023

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cover image ACM Conferences
WPES'22: Proceedings of the 21st Workshop on Privacy in the Electronic Society
November 2022
227 pages
ISBN:9781450398732
DOI:10.1145/3559613
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 07 November 2022

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Author Tags

  1. adtech
  2. consent
  3. dark patterns
  4. epd
  5. gdpr
  6. paywalls
  7. tracking

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  • RENFORCE
  • Internet Foundation Austria (IPA)

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Overall Acceptance Rate 106 of 355 submissions, 30%

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Cited By

View all
  • (2024)Standardised cookie banner: a solution to the cookie consent problemInternational Review of Law, Computers & Technology10.1080/13600869.2024.2364995(1-18)Online publication date: 12-Jun-2024
  • (2023)A Profit Maximization Model for Data Consumers with Data Providers’ Incentives in Personal Data Trading MarketData10.3390/data90100069:1(6)Online publication date: 25-Dec-2023

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