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The Influence of Disease Avoidance Motive on the Economic Behavior Ethics under the Impact of Pandemic: A Moderated Mediation Model

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Yanmei LiAuthors Info & Claims

IMMS '22: Proceedings of the 5th International Conference on Information Management and Management Science

Pages 272 - 279

https://doi.org/10.1145/3564858.3564901

Published: 08 December 2022 Publication History

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Abstract

Objective: As one of the basic social motives, Disease Avoidance Motive is the deep psychological factor behind many social behaviors. Since the emergence of the COVID-19 and its continuous spread across the world at the end of 2019, the ever-changing and recurring COVID-19 pandemic has increased people's fear and rejection of the threat of infectious diseases, and activated people's Disease Avoidance Motive, which has remained at a high level for a long time. This study takes Disease Avoidance Motive as the starting point, introduces COVID Control Regulations as the intermediary, and disease vulnerability as the regulator, to explore the influence of Disease Avoidance Motive on Economic Behavior Ethics. Methods: Regression analysis, SPSS Statistics and Moderated Mediation Model were applied and 524 random respondents were surveyed through Basic Social Motivation Scale, Pandemic Norm Compliance Questionnaire, Economic Behavior Ethics Questionnaire and Scale of Perceived Vulnerability to Disease. Results: (1) Disease Avoidance Motive positively predicts Economic Behavior Ethics; (2) COVID Control Regulations play a mediating role between Disease Avoidance Motive and Economic Behavior Ethics (3) Perceived Vulnerability to Disease positively moderates the direct effect of Disease Avoidance Motive on Economic Behavior Ethics. Conclusion: Under the moderation of Perceived Vulnerability to Disease, Disease Avoidance Motive exerts an influence on the Economic Behavior Ethics through COVID Control Regulations.

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Cited By

Tasso NCastro F(2023)Family support during childhood as a predictor of mate retention and kin care in adults during the COVID-19 pandemic in Brazil: an exploratory studyFrontiers in Psychology10.3389/fpsyg.2023.127626714Online publication date: 19-Dec-2023
https://doi.org/10.3389/fpsyg.2023.1276267

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IMMS '22: Proceedings of the 5th International Conference on Information Management and Management Science

August 2022

457 pages

ISBN:9781450396721

DOI:10.1145/3564858

Copyright © 2022 ACM.

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Published: 08 December 2022

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National Social Science foundation of China
the Scientific Foundation of Institute of Psychology, Chinese Academy of Sciences

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IMMS 2022

IMMS 2022: 2022 the 5th International Conference on Information Management and Management Science

August 26 - 28, 2022

Chengdu, China

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Cited By

Tasso NCastro F(2023)Family support during childhood as a predictor of mate retention and kin care in adults during the COVID-19 pandemic in Brazil: an exploratory studyFrontiers in Psychology10.3389/fpsyg.2023.127626714Online publication date: 19-Dec-2023
https://doi.org/10.3389/fpsyg.2023.1276267

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