Construction of Marketing Competitiveness Model of New Energy Vehicles at Home and Abroad Based on Big Data Algorithm

With the threat of fossil energy depletion and the deterioration of environmental pollution, it has gradually become a common consensus of all countries and regions in the world to vigorously develop green cars, mainly electric vehicles. The growth of green cars is an important way to realize the construction of an environment-friendly and resource-saving society and industrial upgrading. Under the background of deepening environmental protection policy, the new energy vehicle market will continue to grow for a long time to come. When managing and testing green cars, the full application of big data can better collect vehicle operation data, and provide more scientific data support for the production and manufacturing of green cars according to file data and road data. This paper puts forward a new energy vehicle marketing competitiveness model based on big data algorithm, which takes green cars as the main carrier to scientifically predict the development trend of new energy vehicle industry. The simulation results show that the new energy vehicle marketing competitiveness model proposed by this method has better stability, which can provide reference for the future growth of new energy vehicle industry.