research-article

‘Khep’: Exploring Factors that Influence The Preference of Contractual Rides to Ride-Sharing Apps in Bangladesh

Authors:

Aditto Baidya Alok,

Shamsil Arafin Ullah,

Joyanta Jyoti Mondal,

Md. Sadiqul Islam Sakif,

Jannatun NoorAuthors Info & Claims

COMPASS '23: Proceedings of the 6th ACM SIGCAS/SIGCHI Conference on Computing and Sustainable Societies

Pages 43 - 53

https://doi.org/10.1145/3588001.3609361

Published: 16 August 2023 Publication History

Abstract

With rapid urbanization and increasing traffic congestion in major cities, alternative modes of transportation have gained significant attention. The ride-sharing app revolution also has sparked a significant transformation in the transportation industry, along with “Khep”, an unusual ride-sharing approach where individuals negotiate fares directly with drivers personally, which has become a popular means of transportation. In this research, we investigate various factors that influence the preference for such unconventional contractual rides over ride-sharing apps, such as cultural norms, trust issues, affordability, and accessibility. Moreover, we explore the role of technology literacy, marketing strategies, and regulatory frameworks in shaping the adoption landscape. After conducting a survey and interviews, we conduct a thorough analysis to determine the expected findings and uncover meaningful insights regarding the utilization, preferences, and challenges within the ride-sharing industry in Bangladesh. The findings of this study reveal that cultural factors, such as the preference for bargaining and personal connections, strongly influence the popularity of contractual rides. Additionally, concerns related to safety, data privacy, and trust act as barriers to ride-sharing app adoption. Being associated with UN SDG Goals 11 and 9, the implications of this research extend beyond Bangladesh and can provide insights for policymakers, transportation companies, and technology developers seeking to understand the factors shaping the adoption of ride-sharing apps in similar contexts.

References

[1]

2023. Internet costs almost 7 times higher in Bangladesh: Report. https://businesspostbd.com/news/2023-02-14/internet-costs-almost-7-times-higher-in-bangladesh-report-2023-02-14. Accessed: 2023-7-10.

[2]

Jashim Uddin Ahmed, Wahida Shahan Tinne, and Asma Ahmed. 2019. Pathao: An emerging motorcycle-ride service in Bangladesh. In SAGE Business Cases. SAGE Publications: SAGE Business Cases Originals.

[3]

Syed Ishtiaque Ahmed, Nicola J Bidwell, Himanshu Zade, Srihari H Muralidhar, Anupama Dhareshwar, Baneen Karachiwala, Cedrick N Tandong, and Jacki O’Neill. 2016. Peer-to-peer in the Workplace: A View from the Road. In proceedings of the 2016 CHI conference on human factors in computing systems. 5063–5075.

Digital Library

[4]

Syed Ishtiaque Ahmed, Maruf Hasan Zaber, Mehrab Bin Morshed, Md Habibullah Bin Ismail, Dan Cosley, and Steven J Jackson. 2015. Suhrid: A collaborative mobile phone interface for low literate people. In Proceedings of the 2015 Annual Symposium on Computing for Development. 95–103.

Digital Library

[5]

SM Sohel Ahmed, Shah Johir Rayhan, Md Ariful Islam, and Samina Mahjabin. 2012. Problems and prospects of mobile banking in Bangladesh. Journal of Information Engineering and Applications 1, 6 (2012), 16–34.

[6]

Tauhid Ahmed Bappy, SM Shariful Haque, Samiya Bint Halim, and Md Nazmul Hossai. 2020. Predicting Passengers’ Uber Adoption Behaviour: Evidence from Bangladesh. (2020).

[7]

Kohinur Aktar. 2020. Decent Work and Inclusive Economic Growth: Bangladesh Perspective. Journal of Economics and Sustainable Development (2020).

[8]

Javier Alonso-Mora. 2017. On-demand high-capacity ride-sharing via dynamic trip-vehicle assignment. Proceedings of the National Academy of Sciences of the United States of America (2017).

[9]

Andrew Amey, John Attanucci, and Rabi Mishalani. 2011. Real-time ridesharing: opportunities and challenges in using mobile phone technology to improve rideshare services. Transportation Research Record 2217, 1 (2011), 103–110.

[10]

Andrew Amey, John Attanucci, and Rabi Mishalani. 2011. Real-time ridesharing: opportunities and challenges in using mobile phone technology to improve rideshare services. Transportation Research Record 2217, 1 (2011), 103–110.

[11]

Stuart J Barnes and Brian Corbitt. 2003. Mobile banking: concept and potential. International journal of mobile communications 1, 3 (2003), 273–288.

[12]

Masum Billah. 2022. Are ride-sharing businesses losing their way?https://www.tbsnews.net/features/panorama/are-ride-sharing-businesses-losing-their-way-405606. Accessed: 2023-5-31.

[13]

Robin N Brewer and Vaishnav Kameswaran. 2019. Understanding trust, transportation, and accessibility through ridesharing. In Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems. 1–11.

Digital Library

[14]

Benish Chaudhry, Samar El-Amine, Elhadi Shakshuki, 2018. Passenger safety in ride-sharing services. Procedia computer science 130 (2018), 1044–1050.

[15]

Shamse Tasnim Cynthia, Moname Majumder, Anika Tabassum, Nazmun Nahar Khanom, Rashedul Amin Tuhin, and Amit Kumar Das. 2019. Security Concerns of Ridesharing Services in Bangladesh. 2019 2nd International Conference on Applied Information Technology and Innovation (ICAITI) (2019), 44–50.

[16]

James R Dalziel, RF Soames Job, JR Dalziel, and RFS Job. 1998. Taxi drivers and road safety. University of Sydney.

[17]

Tawanna R Dillahunt, Vaishnav Kameswaran, Linfeng Li, and Tanya Rosenblat. 2017. Uncovering the values and constraints of real-time ridesharing for low-resource populations. In Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems. 2757–2769.

Digital Library

[18]

E. Dzisi. 2020. Understanding demographics of ride-sourcing and the factors that underlie its use among young people. (2020).

[19]

Qimiao Fan. 2017. Toward great Dhaka. https://www.worldbank.org/en/news/speech/2017/07/19/toward-great-dhaka. Accessed: 2023-5-31.

[20]

Fabien Girardin and Josep Blat. 2010. The co-evolution of taxi drivers and their in-car navigation systems. Pervasive and Mobile Computing 6, 4 (2010), 424–434.

Digital Library

[21]

Leo A Goodman. 1961. Snowball sampling. The annals of mathematical statistics (1961), 148–170.

[22]

Abu Afsarul Haider. 2018. Traffic jam: The ugly side of Dhaka’s development. https://www.thedailystar.net/opinion/society/traffic-jam-the-ugly-side-dhakas-development-1575355. Accessed: 2023-5-31.

[23]

Susan Hanson. 2010. Gender and mobility: new approaches for informing sustainability. Gender, Place & Culture 17, 1 (2010), 5–23.

[24]

Ashraful Haque. 2022. Why are riders accepting trips and not showing up?https://www.tbsnews.net/features/panorama/why-are-riders-accepting-trips-and-not-showing-541990. Accessed: 2023-5-31.

[25]

Md Shahanur Islam 2013. Mobile banking: An emerging issue in Bangladesh. ASA University Review 7, 1 (2013), 123–130.

[26]

M. Sirajul Islam and Åke Grönlund. 2011. Digital Bangladesh - A Change We Can Believe in?. In International Conference on Electronic Government and the Information Systems Perspective.

[27]

Saiful Islam, Ekramul Huda, Farjana Nasrin, and MBA Freelanch Researcher. 2019. Ride-sharing service in Bangladesh: Contemporary states and prospects. International Journal of Business and Management 14, 9 (2019), 65–75.

[28]

Mohsina Jahan. 2019. Factors affecting customer satisfaction of the ride-sharing industry in bangladesh. (2019).

[29]

Anthony D Joseph, Alastair R Beresford, Jean Bacon, David Naveen Cottingham, Jonathan J Davies, Brian D Jones, Haitao Guo, Wei Guan, Yong Lin, Houbing Song, 2006. Intelligent transportation systems. IEEE Pervasive Computing 5, 4 (2006), 63–67.

Digital Library

[30]

Neha Kumar, Nassim Jafarinaimi, and Mehrab Bin Morshed. 2018. Uber in Bangladesh: The Tangled Web of mobility and justice. Proceedings of the ACM on Human-Computer Interaction 2, CSCW (2018), 1–21.

Digital Library

[31]

Airi Lampinen and Barry Brown. 2017. Market design for HCI: Successes and failures of peer-to-peer exchange platforms. In Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems. 4331–4343.

Digital Library

[32]

Md. Hasan Mia Md. Nazmus Sakib. 2019. The Ride-Sharing Services in Bangladesh: Current Status, Prospects, and Challenges. European Journal of Business and Management ISSN (2019), 2222–1905.

[33]

Kevin W Miller, Lora B Wilder, Frances A Stillman, and Diane M Becker. 1997. The feasibility of a street-intercept survey method in an African-American community.American journal of public health 87, 4 (1997), 655–658.

[34]

Abu Jaber Muhammad Humayun Murshed. 1989. The role of financial information in collective bargaining in a developing country: the case of Bangladesh. The University of Manchester (United Kingdom).

[35]

KS Muthupandian and Dr C Vijayakumar. 2012. Measurement of passengers service quality in public transportation: servqual analysis. (2012).

[36]

J. Pucher. 2009. Integrating Bicycling and Public Transport in North America. The Journal of Public Transportation (2009).

[37]

Lu-Yi Qiu. 2018. Bike Sharing and the Economy, the Environment, and Health-Related Externalities. Sustainability (2018).

[38]

Ataur Rahman, Mahamudul Hasan, and Md Amin Mia. 2017. Mobile banking service quality and customer satisfaction in Bangladesh: An analysis. The Cost and Management 45, 2 (2017), 25–32.

[39]

Ummeh Habiba Faria Benteh Rahman and Muhammad Khubaib Zafar. 2018. Factors Influencing Adoption of Uber in Bangladesh and Pakistan. Master’s thesis. NTNU.

[40]

Shraddha Suman. 2023. inDrive: cab booking app that allows you to negotiate the fare price. https://kalingatv.com/business/indrive-the-cab-booking-app-that-allows-you-to-negotiate-fare-price/. Accessed: 2023-7-5.

[41]

Carlos Sun and Praveen Edara. 2015. Is getting an Uber-Lyft from a sidecar different from hailing a taxi? Current dynamic ridesharing controversy. Transportation Research Record 2536, 1 (2015), 60–66.

[42]

Md Oliur Rahman Tarek and Sajid Amit. 2020. With 7.5m rides a month, ridesharing services take over Bangladesh. https://www.tbsnews.net/economy/75m-rides-month-ridesharing-services-take-over-bangladesh-45453. Accessed: 2023-5-31.

[43]

Tamer Çetin. 2017. The Rise of Ride Sharing in Urban Transport: Threat or Opportunity? (2017).

Cited By

Rahman SDeb PTasin MSakif MNoor J(2024)A Proposed Systematic Framework and Guideline of Birth Declaration in Rural Last-Mile Bangladesh: Aimed at Reducing Child MarriageProceedings of the 7th ACM SIGCAS/SIGCHI Conference on Computing and Sustainable Societies10.1145/3674829.3675086(294-306)Online publication date: 8-Jul-2024
https://dl.acm.org/doi/10.1145/3674829.3675086
Nasim HPrintia FHimel MRashid RChowdhury IMondal JIslam MNoor J(2024)Fog-Resilient Bangla Car Plate Recognition Using Dark Channel Prior and YOLO2024 IEEE/CVF Winter Conference on Applications of Computer Vision Workshops (WACVW)10.1109/WACVW60836.2024.00121(1110-1119)Online publication date: 1-Jan-2024
https://doi.org/10.1109/WACVW60836.2024.00121
Dastani ZKoosha HKarimi HMoghaddam A(2024)User preferences in ride-sharing mathematical models for enhanced matchingScientific Reports10.1038/s41598-024-78469-114:1Online publication date: 9-Nov-2024
https://doi.org/10.1038/s41598-024-78469-1

Index Terms

‘Khep’: Exploring Factors that Influence The Preference of Contractual Rides to Ride-Sharing Apps in Bangladesh
1. Computer systems organization
  1. Dependable and fault-tolerant systems and networks
    1. Redundancy
  2. Embedded and cyber-physical systems
    1. Embedded systems
    2. Robotics
2. Networks
  1. Network properties
    1. Network reliability

Recommendations

Value of Information Sharing via Ride-Hailing Apps: An Empirical Analysis
This study examines the effects of an information sharing restriction policy that restricts taxi drivers’ access to ride requests via ride-hailing apps. We show that the policy significantly decreases the ridership of an affected taxi fleet during times ...
A ride-hailing platform is an app-based, two-sided platform that matches riders with vehicles via information technology (IT). In 2015, the Shanghai government introduced a policy to restrict taxi drivers’ access to and acceptance of ride requests via ...
e-government applications in Bangladesh: status and challenges
ICEGOV '10: Proceedings of the 4th International Conference on Theory and Practice of Electronic Governance

This paper explores public sector initiatives for developing e-government applications, specifically the supply-side perspective in Bangladesh. This study extracts the development activities from public websites and e-services for citizens and ...
Passenger Trip Planning using Ride-Sharing Services
CHI '18: Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems

Ride-sharing can potentially address transportation challenges such as traffic congestion and air pollution by letting drivers share their cars unused capacity with a number of passengers. However, even though multiple ride-sharing services exist and ...

Comments

Information & Contributors

Information

Published In

cover image ACM Conferences

COMPASS '23: Proceedings of the 6th ACM SIGCAS/SIGCHI Conference on Computing and Sustainable Societies

August 2023

170 pages

ISBN:9798400701498

DOI:10.1145/3588001

Copyright © 2023 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

Sponsors

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 16 August 2023

Permissions

Request permissions for this article.

Request Permissions

Check for updates

Author Tags

Qualifiers

Research-article
Research
Refereed limited

Conference

COMPASS '23

Sponsor:

COMPASS '23: ACM SIGCAS/SIGCHI Conference on Computing and Sustainable Societies

August 16 - 19, 2023

Cape Town, South Africa

Acceptance Rates

Overall Acceptance Rate 25 of 50 submissions, 50%

Upcoming Conference

COMPASS '25

Sponsor:
sigcas
sigcas

ACM SIGCAS/SIGCHI Conference on Computing and Sustainable Societies

July 22 - 25, 2025

Toronto , ON , Canada

Contributors

Other Metrics

View Article Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

3
Total Citations
View Citations
142
Total Downloads

Downloads (Last 12 months)56
Downloads (Last 6 weeks)10

Reflects downloads up to 21 Dec 2024

Other Metrics

View Author Metrics

Citations

Cited By

Rahman SDeb PTasin MSakif MNoor J(2024)A Proposed Systematic Framework and Guideline of Birth Declaration in Rural Last-Mile Bangladesh: Aimed at Reducing Child MarriageProceedings of the 7th ACM SIGCAS/SIGCHI Conference on Computing and Sustainable Societies10.1145/3674829.3675086(294-306)Online publication date: 8-Jul-2024
https://dl.acm.org/doi/10.1145/3674829.3675086
Nasim HPrintia FHimel MRashid RChowdhury IMondal JIslam MNoor J(2024)Fog-Resilient Bangla Car Plate Recognition Using Dark Channel Prior and YOLO2024 IEEE/CVF Winter Conference on Applications of Computer Vision Workshops (WACVW)10.1109/WACVW60836.2024.00121(1110-1119)Online publication date: 1-Jan-2024
https://doi.org/10.1109/WACVW60836.2024.00121
Dastani ZKoosha HKarimi HMoghaddam A(2024)User preferences in ride-sharing mathematical models for enhanced matchingScientific Reports10.1038/s41598-024-78469-114:1Online publication date: 9-Nov-2024
https://doi.org/10.1038/s41598-024-78469-1

View Options

Login options

Check if you have access through your login credentials or your institution to get full access on this article.

Full Access

Get this Publication

View options

PDF

View or Download as a PDF file.

eReader

View online with eReader.

HTML Format

View this article in HTML Format.

Media

Figures

Other

Tables

View Table of Contents