PMM: A Smart Shopping Guider Based on Mobile AR

Augmented reality (AR) is a burgeoning interaction technology with the ability to provide users with immersive everyday experiences. Shopping is among the most common experiences. When consumers purchase products, they often encounter difficulties in obtaining detailed information relevant to their interests, such as ingredients, origin, and product comparisons, leading to frustration. This situation can be undeniably frustrating. We can use visualization technology [18] to organize it more orderly and friendly. This paper proposes a mobile augmented reality-based application framework, Product Magic Mirror (PMM), which helps to integrate basic visualization design into the application. The augmented information can be rich, e.g. they can be some visualizations and vivid data videos. In the evaluation, we simulated a goods purchase scene, and applied information to the real world by using AR. The real environment and virtual objects were superimposed on the same screen in real time, so as to achieve an experience beyond reality [24]. In our user survey, users rated our tools as a way to make better shopping choices, giving them a positive score for an immersive shopping experience. We predict that displaying information such as instructions, ingredients, and/or user review information next to products could allow consumers to make better consumption choices while reducing decision time and making shopping more immersive.