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Comparative Study of HMD-based Virtual and Augmented Realities for Immersive Museums: User Acceptance, Medium, and Learning

Published: 23 February 2024 Publication History

Abstract

Technologies like Head Mounted Display (HMD)-based Virtual Reality (VR) and Augmented Reality (AR) have made HMD-based immersive museums possible. To investigate the user acceptance, medium, and interaction experience for HMD-based immersive museums, an app entitled The Extended Journey has been designed, developed, and deployed on both VR headsets and AR headsets. Subsequently, a between-subjects design experiment with 62 participants was conducted to measure the user experience and learning outcome in HMD VR and HMD AR conditions. Quantitative results revealed that HMD VR museums had statistically significantly better immersion and empathy compared to HMD AR museums. Qualitative data indicated HMD-based immersive museums were embraced by most young participants while HMD VR had better user acceptance than HMD AR for immersive museums. The interview also demonstrated that the advantage of the HMD-based immersive museum over the traditional online museum is not only the sensory immersion from the medium itself but also the interactive narrative experience that the HMD medium facilitates, especially the natural interaction with the CG characters and the environment in the story.

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  • (2024)The Design of Souvenir Products Presented Through Augmented Reality for the King Naresuan Exhibition and Convention CenterAsian Health, Science and Technology Reports10.69650/ahstr.2024.227332:2(28-45)Online publication date: 12-Jun-2024

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  1. Comparative Study of HMD-based Virtual and Augmented Realities for Immersive Museums: User Acceptance, Medium, and Learning

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        Published In

        cover image Journal on Computing and Cultural Heritage
        Journal on Computing and Cultural Heritage   Volume 17, Issue 1
        March 2024
        312 pages
        EISSN:1556-4711
        DOI:10.1145/3613493
        • Editor:
        • Franco Niccolucci
        Issue’s Table of Contents

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        Association for Computing Machinery

        New York, NY, United States

        Publication History

        Published: 23 February 2024
        Online AM: 06 November 2023
        Accepted: 02 July 2023
        Revised: 04 May 2023
        Received: 17 July 2022
        Published in JOCCH Volume 17, Issue 1

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        Author Tags

        1. Virtual Reality (VR)
        2. Augmented Reality (AR)
        3. Augmented Virtuality (AV)
        4. Head Mounted Display (HMD)
        5. immersive museum
        6. interactive museum
        7. interactive narrative
        8. immersion
        9. interaction experience
        10. user acceptance

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        • Soft Science Research Project of Shanghai Science and Technology Innovation Project
        • Art Science Planning of Shanghai

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        • (2024)The Design of Souvenir Products Presented Through Augmented Reality for the King Naresuan Exhibition and Convention CenterAsian Health, Science and Technology Reports10.69650/ahstr.2024.227332:2(28-45)Online publication date: 12-Jun-2024

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