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Towards Identifying Visitor Types in Virtual Museums Using Spatial and Interaction Data

Published: 28 June 2024 Publication History

Abstract

Understanding the visitors’ behaviors can shape more immersive museum visits by providing personalized experiences. The first step to providing personalized experiences is to identify visitor types with common visit behavior characteristics. Several attempts have been made with promising results focusing on physical museums. Given the rise of virtual museum visits, in this paper, we take the first step toward identifying visitor types in virtual museums. To this end, we leverage data captured while visitors move within a virtual museum and interact with its exhibits. Using a machine learning approach, we identified four well-defined and distinct clusters that describe different types of virtual museum visitors.

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cover image ACM Conferences
UMAP Adjunct '24: Adjunct Proceedings of the 32nd ACM Conference on User Modeling, Adaptation and Personalization
June 2024
662 pages
ISBN:9798400704666
DOI:10.1145/3631700
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Published: 28 June 2024

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Author Tags

  1. clustering
  2. in-person study
  3. interaction data
  4. machine learning
  5. movement data
  6. spatial data
  7. virtual interactive museum
  8. visitor types

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