Improving First-stage Retrieval of Point-of-interest Search by Pre-training Models

Point-of-interest (POI) search is important for location-based services, such as navigation and online ride-hailing service. The goal of POI search is to find the most relevant destinations from a large-scale POI database given a text query. To improve the effectiveness and efficiency of POI search, most existing approaches are based on a multi-stage pipeline that consists of an efficiency-oriented retrieval stage and one or more effectiveness-oriented re-rank stages. In this article, we focus on the first efficiency-oriented retrieval stage of the POI search. We first identify the limitations of existing first-stage POI retrieval models in capturing the semantic-geography relationship and modeling the fine-grained geographical context information. Then, we propose a Geo-Enhanced Dense Retrieval framework for POI search to alleviate the above problems. Specifically, the proposed framework leverages the capacity of pre-trained language models (e.g., BERT) and designs a pre-training approach to better model the semantic match between the query prefix and POIs. With the POI collection, we first perform a token-level pre-training task based on a geographical-sensitive masked language prediction and design two retrieval-oriented pre-training tasks that link the address of each POI to its name and geo-location. With the user behavior logs collected from an online POI search system, we design two additional pre-training tasks based on users’ query reformulation behavior and the transitions between POIs. We also utilize a late-interaction network structure to model the fine-grained interactions between the text and geographical context information within an acceptable query latency. Extensive experiments on the real-world datasets collected from the Didichuxing application demonstrate that the proposed framework can achieve superior retrieval performance over existing first-stage POI retrieval methods.