Retrieval-Augmented Hypergraph for Multimodal Social Media Popularity Prediction

Accurately predicting the popularity of multimodal user-generated content (UGC) is fundamental for many real-world applications such as online advertising and recommendation. Existing approaches generally focus on limited contextual information within individual UGCs, yet overlook the potential benefit of exploiting meaningful knowledge in relevant UGCs. In this work, we propose RAGTrans, an aspect-aware retrieval-augmented multi-modal hypergraph transformer that retrieves pertinent knowledge from a multi-modal memory bank and enhances UGC representations via neighborhood knowledge aggregation on multi-model hypergraphs. In particular, we initially retrieve relevant multimedia instances from a large corpus of UGCs via the aspect information and construct a knowledge-enhanced hypergraph based on retrieved relevant instances. This allows capturing meaningful contextual information across the data. We then design a novel bootstrapping hypergraph transformer on multimodal hypergraphs to strengthen UGC representations across modalities via customizing a propagation algorithm to effectively diffuse information across nodes and edges. Additionally, we propose a user-aware attention-based fusion module to comprise the enriched UGC representations for popularity prediction. Extensive experiments on real-world social media datasets demonstrate that RAGTrans outperforms state-of-the-art popularity prediction models across settings.