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Un/Making Data Imaginaries: The Data Epics

Published: 14 December 2024 Publication History

Abstract

With the increase of Internet of Things devices in home environments, data will become an even more dominant part of people’s everyday lives. The invisibility of data leads us to rely on our imagination to make sense of them, yet this imagination is heavily shaped by a technocentric lens that views data as neutral and transparent. In response, in this article, we present the Data Epics project, where we commissioned seven fiction writers to write short stories based on smart home device data provided by seven households. We offer an analysis of the writers and households’ experiences with the project, presenting seven ways in which data imaginaries are made and unmade. We contribute a reflection around how making new data imaginaries unmakes common ones, the friction in unmaking certain imaginaries, and how we might further disseminate alternative data imaginaries.

1 Introduction

0s and 1s on a screen. The Cloud. Fast moving. Clean. Efficient. Exponentially growing. Data Centers. Code on the black screen of a terminal window. Buzzing. Such images construct part of a shared sociotechnical imaginary around data. As data increasingly become part of the most intimate parts of people’s lives, they remain paradoxically a largely invisible phenomenon. In the context of home Internet of Things (IoT) devices (the focus of this paper), the operations that produce and make data legible are obscure. Data collection lacks transparency, data analysis includes opaque algorithms, and trends and insights from data often only benefit the large corporations owning the data collection devices. People living with these devices are left with the services offered (the assistance of the smart speaker, the temperature control of the smart thermostat, and so forth), and sometimes an app or dashboard that allows real-time data display and shares back an archive of the data collected over time. Because of these often restraining interfaces, imagination—and the creation of shared imaginaries—plays a central role in how people know and understand data.
Here, imagination is understood not as the opposite of reality but rather as a vital dimension of it. Building on a long philosophical tradition [4, 9, 13, 40, 58], imagination is seen as the capacity to represent: to create images of something that exists or does not exist. Yet, our imagination around data rarely exists in a vacuum, rather it is deeply enmeshed within society. Jasanoff and Kim define sociotechnical imaginaries as “collectively held, institutionally stabilized, and publicly performed visions of desirable futures, animated by shared understandings of forms of social life and social order attainable through, and supportive of, advances in science and technology” (p. 4) [57]. In short, views of data as seen in the media, pop culture, corporations, and legislature reproduce and solidify specific understandings of data. The challenge is that current data imaginaries are often restricted or homogenized by technocentric discourses that present data as objective, neutral and transparent [30, 52]. In Imaginal Politics [13], philosopher Chiara Bottici asks: “How do we account for the paradox of a world full of images, but deprived of imagination?” Bottici’s question resonates not only with the sphere of political life and institutions (the focus of her work) but with the reality of data imaginaries as well. How is it that images, stories, and imaginaries of data are so often reproducing the same tropes [52]? For a phenomenon as expansive and elusive as data, why don’t we have more diversity in how we portray, imagine and represent data? One dominant and homogenous vision of data leaves little space for alternative accounts, and prioritizes a very partial perspective: a view of data as a realistic representation of a phenomenon. While many may adhere to this view of data, other perspectives are needed to account for the plurality of domestic experiences people may have (or want) with data.
In an effort to diversify data imaginaries, we created the Data Epics project. We commissioned seven fiction writers to write short stories based on people’s home IoT devices’ data. Each writer was paired with a household and worked with four sets of monthly data from devices such as smart plugs, a smart bed, voice assistants, a smart camera, a garage door opener, a smart exercise bike, and motion sensors. The result is a collection of 28 short stories in which data plays a variety of roles (from narrator to main character) and where a reader might encounter the worlds and lives of data. By proposing this novel type of data representation, quite different from data visualizations or data physicalizations, we emphasize the interpretive nature of working with data and position imagination as a central pillar to understanding data.
We argue that the Data Epics are particularly well suited to challenge common assumptions about data, or in other words, that by making new data imaginaries, they unmake [85] existing assumptions about data. They become, in the words of Jasanoff and Kim [57], “experiment and demonstration”: the basis for a society’s self-reproduction through “the enactment and reenactment of its imaginaries” (p. 5). By building alternative stories about data, we can start to counterbalance the commonly reproduced (technocentric) imaginaries about data. Here, we see imaginaries as encompassing the ‘images’ or affects associated with data (for instance the cloud, fast moving, ones and zeros, and so forth), but also how data behave and work (for example that data are neutral, knowable, or distinct from fiction).
If ‘experiment and demonstration’ are the basic for how data imaginaries are made and maintained, we argue that they may be unmade and pluralized in the same way. Hence, we use Unmaking as a guiding analytical lens for our analysis of the Data Epics. Within Human–Computer Interaction (HCI) and Design literature, unmaking has emerged in recent years as an approach that values taking things apart to better understand them [72] and one that makes space for alternatives [39]. In the context of personal or domestic data, data is still often perceived through a techno-solutionist, capitalist, and positivist framing [30, 96], which eclipses the realities of data capture and interpretation. Unmaking this framing is an important step toward having more open discussions about privacy, control, access, and the value of data in domestic contexts. Those discussions are central for people to reclaim their own data, back from the large corporations who currently offer services through IoT devices.
In this article, we discuss how the Data Epics and the process of data fictionalization unmake (and make new) data imaginaries in the context of home IoT data. We analyze interviews with the writers and the participants, and present seven ‘un/makings’ of data. We conclude with a reflection on the new data imaginaries made with the Data Epics, the resistance in unmaking certain imaginaries (such as seeing data as an accurate representation of self), and the work to share new imaginaries.

2 Related Works

At the core of this work is the question of people’s relationship with data produced in domestic settings. As such, the Data Epics are positioned at the intersection of existing literature concerned with how and when people encounter smart devices data and how data are interpreted and represented. In addition, from a conceptual and methodological standpoint, we are also inspired by (and contribute to) research that juxtaposes design and fiction, as well as current discourse around practices of unmaking.

2.1 Smart Homes, Home IoT, and their Data

The home is a rich terrain to explore human-machine relations as it is the locus of personal and intimate cultural practices, as well as a space where people build their sense of place and identity [67, 70, 89, 92]. While early works on technology in the home in HCI often ignored the unique idiosyncracies of home spaces [28], in recent years, researchers in HCI and design have started to study heterogeneous and non-stereotypical homes, and have written about the need to push beyond common assumptions of what “the home” is [1, 7, 27, 74, 75, 91, 112]. Philosopher Gaston Bachelard’s The Poetics of Space (1957) sought to bridge this experiential or phenomenological home with the physical one by engaging with domestic symbols and images, in other words, via imagination [4]. The Poetics of Space is a rich and evocative exploration of the myriad ways imagination is used as a material in home and space making. Bachelard explored these domestic imaginaries in the late fifties; 21st century home environments are now connected in ways that call for new images, metaphors and accounts.
Part of HCI researchers’ approach to domestic spaces includes investigating domestic applications of automated and smart technologies through empirical studies and ethnographic work [7, 97, 108, 109]. Takayama et al. for instance, interviewed ten home automators to better understand how their home automation projects contributed to building a sense of “homeyness.” The authors cite J. Bruner’s conception of “meaning as a culturally situated process that is often shared and communicated via narrative stories” [15]. Participants’ stories were central to understanding the value they placed in their home automated systems. Other HCI research about smart home data deals with concerns of privacy and access control [47, 68, 69, 78, 110, 113, 114]. Some of these studies reveal that users’ understanding of the operations and processes of smart home systems is often opaque. In Mazurek et al. for instance, many participants made no distinction between their device boundaries and data boundaries, assuming that access to their smart home device guaranteed access to the data it collected. This insight led to the design recommendation to account for “users’ pre-existing mental models or to guide users to develop mental models consistent with the system’s behavior” [68]. With the Data Epics, we work to diversify and expand these mental models by exploring a narrative and semantically-rich form of data representation, i.e., fiction. The issue of better understanding home systems and devices, and particularly of making sense of the data they produce, has led to a growing interest in alternative and non-typical modes of data representation within the HCI and design communities.

2.2 Data Representations: Visualization and Physicalization

To encourage home dwellers to better understand their own home data and address questions of accountability, transparency and agency, designers, technologists, policy makers and HCI researchers have written manifestos [41] and created DIY IoT kits for people to gain more legibility and control on their devices and data [21, 102, 107]. In addition, from a designerly perspective, data visualizations and physicalizations have been central to working with data as a material toward meaning making. Perhaps the most common approach so far has been Data Visualizations: a two-dimensional visual representation of a dataset, which aims at revealing otherwise unseen trends and outliers. Researchers and designers have developed visualizations that aim at showing certain elements of home life visually through personalized and situated visualizations [14], to promote sustainable behavior [59, 71], or by developing methods for individual and collective data sensemaking [61]. At the center of these approaches lies the idea that visibility and engagement with data can lead to better understanding, and better control and agency.
Simultaneously, researchers and designers have moved beyond two-dimensional spaces to represent data and found ways to make data more experiential, for instance with ambiguous displays in wearables [29, 53], in everyday domestic objects [25, 51], and data physicalizations [5, 60]. In domestic contexts, data physicalizations have been used to raise awareness around energy usage (e.g., [18]), to visualize daily human activity (e.g., [80]), to increase situational awareness (e.g., [55]) or, more playfully, to guess the health of a home (e.g., [46]). We also find a number of HCI and design research projects that materialize encounters with forms of data which would remain otherwise invisible such as vibrations and electromagnetic waves, including radio and Wi-Fi [26, 35, 37, 43, 49, 104].
Data representations, whether they are graphical or material, are often presented as unmediated manifestations of reality. In contrast, critical media scholars like Johanna Drucker [34], Catherine D’Ignazio and Lauren Klein [30], Sun-Ha Hong [52], and Yanni Loukissas [64] propose to emphasize interpretation. Drucker refers to a “propositional” perspective in which data representations are understood as interpretative models for the process of meaning-making [34]. Other recent works also propose to design with data in less rigid ways in an effort to stay closer to the messiness and entangled nature of data [24, 30, 65]. Sanches et al. [88] argue for working with data diffractively, both reorienting and broadening our view of data by repositioning it as something to be lived with and as part of the world.
Working within this framing, data fictionalization offers a way to call attention to the equivocal and constructed nature of data, as well as to foster interpretative engagement. Despite the increase of data visualization as a narrative form [50, 82, 90, 100], narrative visualization remains a graphical mode of data representation, not a literary one. Given the richness of narrative as a meaning-making process, data fictionalization is a promising approach as an interpretative mode of data representation.

2.3 Imagination and Fiction Within HCI and Design Research

Using speculative approaches, designers have explored how fiction can serve as a tool to expand conceptions of technology and their impact [36]. Fiction, and science fiction in particular, has always entertained an intimate relationship with technological development and design, either by nourishing technologists’ imaginings or by supplying design tools such as personas and scenarios [10, 11, 48]. In [33], Dourish and Bell examine the ideals of ubiquitous computing and how they are connected to science fiction. The authors write that design research, like science fiction, is an act of collective imagining, “a way in which we work together to bring about a future that lies slightly out of our grasp.” Or, in the words of Jasanoff and Kim [57]: “Imaginaries by definition are group achievements” (p. 25). What we see as important here is how this group achievement cannot happen if imaginaries are not, in some form, expressed and shared. And, Jasanoff and Kim [57] further argue that through the “imaginative work of varied social actors, science and technology become enmeshed in performing and producing diverse visions of the collective good” (p. 11). Hence, imagination is not only the production of images, but becomes intimately connected with the material and sociotechnical world.
Design fiction has gained popularity in the HCI and design community since its coinage by Sterling in 2009 [95]. From imaginary abstracts [12] to complete ‘fiction papers’ [62], as well as speculative artifacts [36, 103] and magic machines [3], the use of fiction as a mode of inquiry has allowed technologists to situate their systems within larger narratives. According to Tanenbaum, the use of fiction in design and HCI encourages researchers to consider the context and impact of their systems, including “questions of ethics, values, social perspectives, causality, politics, psychology, and emotions” [98]. Fiction has also been used in user studies directly with participants who were invited to imagine future or alternative relations with technologies. For example, Ambe et al. [2] organized ‘co-design fictions’ with older creative writers to “capture their perspectives about the technology trend toward supporting older people by tracking and monitoring them” (p. 2). Similarly, Rosenbak [83] created participatory workshops where participants’ personal data was used to fill in the blanks of a film script (with variations around who was writing the scripts), which was then read by the participants. In both cases, the authors acknowledge the tensions around ‘who’ gets to imagine: “What this connection between drama and metadata highlights is the issue of authorship: who gets to author this fiction, fill out the blanks, speculate on top of our astronomically dense and incredibly intimate metadata sets?” [83] (p. 126). In particular, Ambe et al. [2] reflect on the complex art of balancing the authors’ desire for creativity and the research team’s goal to guide the project toward their own investigation. With short stories, scripts, or magic machines, design researchers have seen how the use of imagination—and a suspension of disbelief—can become central in creating opportunities to reflect on our everyday lives with technology [2, 3, 83].
Beyond fiction per se, designers have also used personal narrative accounts, such as vignettes and short stories, to make sense of rich and complex data [73, 76]. Further, Gaver, in his Cultural Commentators paper [44], argues that writers, artists and poets can also be helpful in providing interpretation of technology, stating that they may “create meaningful complexity by offering numerous or ambiguous perspectives” (p. 293). While typically they would be asked to ‘comment’ on a piece of design, in the Data Epics, we ask the writers to transform data, and make something new out of it. The Data Epics project also build on humanistic HCI’s long tradition of foregrounding interpretative and critical analytical approaches such as close reading, critical analysis, historical genealogies, conceptual analysis, and emancipatory criticism, among others [6].
Design fiction and fiction in design have much in common with the Data Epics project in that these approaches encourage the expansion of technological imaginaries. Where Data Epics differ, however, is in the use of fiction as a mode of data representation, not as a mean to explore and develop an artifact or system. In this sense, it is more accurate to speak of fictionalization, the process of turning data into fiction, in the context of this project. Through data fictionalization we are able to explore and expose different perspectives on the nature of data—presenting plural facets—which can directly unmake current ways we, collectively, understand data.

2.4 Unmaking as a Lens to Rethink Data

We turn to the practice of ‘unmaking’ as a lens to examine the Data Epics and the impact data fictionalization can have on people’s relation with their own data. In Data-ing and Un-Data-ing [96], Angelika Strohmayer and Michael Muller discuss the need for rethinking data practices and for particular ways of un-doing data to remind ourselves where it might be coming from and that it is not perfect. They ask: “What would data science look like if the data, where it came from and what it includes, were foregrounded?” (p. 40). They argue for seeing data as something beyond an “infrastructural resource” and away from positivism. In that sense, the unmaking—and remaking—of data is about looking for alternative frames to engage with data. We are inspired by Giuseppe Feola’s writing about unmaking capitalism [39], in which he describes unmaking as “a diverse range of interconnected and multilevel (individual, social, socioecological) processes that are deliberately activated in order to ‘make space’ (temporally, spatially, materially, and/or symbolically) for radical alternatives that are incompatible with dominant modern capitalist configurations” (p. 979). In the context of personal IoT data, we interpret ‘making space’ as both reclaiming and accessing data as well as allowing it to be creatively interpreted, pulled apart, modified, and represented.
Within HCI and design research, unmaking (or uncrafting and undesigning) has often referred to material processes. For instance, design researchers have experimented with disassembly, repair [56], decay [93], decomposition [63], destruction [93], restraint [77], and taking things apart [72]. Murer et al. [72] state: “We too recognize this almost bodily urge to become familiar with things through disassembly, a particular tangible enterprise familiar to anyone concerned with practices of making, tinkering, or crafting technology” (p. 470). It seems like there is a possibility to ‘know’ things differently (more deeply?) in the practice of taking apart, potentially through a defamiliarization of the thing itself. While data may be often imagined as something immaterial, scholars have exposed the materiality of data as seen in data centers [32], under water cables [94], and the resources needed to run their physical infrastructures [20]. Part of the Data Epics aim directly at unmaking the false assumption about data’s immaterial nature.
Furthermore, and well aligned with the project of Data Epics, another branch of unmaking and undesigning goes beyond the material and foregrounds the unmaking of assumptions, dominant narratives or worldviews [85]. Sabie et al. [85] define unmaking as “the disassembly of an object or structure, or the dissolution of values, ranks, habits, beliefs, affiliations, and/or knowledge” (p. 1)—in which we see a crucial weight in the epistemological side of the definition. We particularly resonate with the design approach of ‘Unmaking as Resistance,’ where the goal of unmaking may be to raise awareness (around data practices in our case). In Data Epics, we propose to unmake technocentric data imaginaries, where data may be seen as a narrow (and true) reflection of reality [30, 52]. And by unmaking these imaginaries, to open space to imagine worlds in which data are seen otherwise, aligning with Coombs et al. [17]’s question: “What does it mean to consider the world differently? Undesign detours conventional design in order to explore that which cannot be designed, to consider that which is at the edge, not yet design.”
In our project, as well as in other scholars’ reflections (as argued by Sabie et al. [84]), we see unmaking in relation with making. Often there is a need to deconstruct and take down infrastructure or cultural ideas before building anew. In other cases, the making of something new may create space for unmaking ideas, rhetoric, assumptions (as often seen in critical design [81]). Ratto discusses how critical design projects may do both at the same time: “What makes these projects work as productive political engagements is that the authors and makers move beyond simple deconstruction and estrangement to produce hybrid objects, objects that imagine a different world from the one that currently exists. They both deconstruct and reconstruct” [81] (p. 312). Moreover, in a historial study of Luddism, Sabie et al. point to what is made in the unmaking: Luddites not only broke machines, but also created “rhetorical devices such as letters, ballads, and manifestos themed around destruction, adversity, and death” [84] (p. 6).
Finally, we point out that to unmake data is not in itself a new practice—that in fact data is constantly interpreted, perhaps another form of ‘unmaking.’ As Melanie Feinberg [38] argues, data is always made and remade, read and reread: “Like poetry or music or any other form of human communication, data is reinterpreted—in a sense, remade—every time that it is used. Our engagement with its ambiguity is therefore an ongoing process. Data is a story that we read and reread; it is not an equation to be solved” (p. 7). In a way, the Data Epics do just that; they invite both the participants (producers of data), the authors, and the readers to take IoT data apart, to remake it, and to read and reread it in new forms. In this sense, and as our analysis will demonstrate, the Data Epics unmake the narrow technocentric view of data to include a deeper personal relation between data, producers of data, and interpreters of data.

3 Method: Analyzing the Data Epics Experience

An epic is described by Merriam Webster dictionary as “a long narrative poem in elevated style recounting the deeds of a legendary or historical hero” [106]. In the early days of Data Epics, we imagined these data-based stories might be about the journeys data take out into the world and back again, epics not dissimilar to the way Odysseus left and returned to his home after many years in The Odyssey. The Data Epics project includes a total of 28 short stories written by fiction writers based on participants’ home devices’ data. We see this project as a design research project where we, the design researchers, acted as the mediators between the households and the fiction writers. Our methodological approach is inspired by co-speculation [23, 105], where speculating happens in concert with participants who have a unique expertise (in this case, fiction writers). In addition, our work responds to recent critiques and calls within design research to position speculations within real world settings which can be experiential and consequential [16].

3.1 Writers and Participants Recruitment

The project started with a pilot study with one fiction writer and one participant in 2019–2020, where we conducted four cycles of exchanges of data for story. We reported on this pilot work in a paper at CHI 2021 [22]. Following the pilot study, we were curious about how the stories might change depending on the voice and style of the author, as well as on the types of data that were used. We also saw power in numbers: with more stories, we could explore a more diverse set of data representations, leading to more expansive data imaginaries. In this article, we report on the second round of Data Epics stories where we hired six new fiction writers who were each paired with one household. To recruit writers, we connected with the Hugo House, a community-oriented center for writers in Seattle, USA. Through this center, we invited 12 fiction writers of different levels of expertise to join us for a 90 minutes virtual workshop. During the workshop, after explaining the aim of the project, we invited the writers to engage with three timed prompts (seven minutes per prompt). The prompts were oriented toward experimenting with non-human characters, imagining data worlds, and drawing narrative arcs from data two-dimensional visualizations. After the workshop, we reviewed the authors’ excerpts and selected the six authors who seemed most aligned with and interested in exploring the experimental side of this project.
Each fiction writer was paired with a household for the duration of the study (a total of four stories, over about one year). We recruited participants via social media posts. We were looking for participants who would have a diversity of home living situations as well as relationships with smart home devices (see Table 1, all participant names are pseudonyms). Some households like Oliver, Al and Laura, and Susan lived with many smart devices, while others lived with just one device like Stephanie and Patrick, Matt and Hassan who just started to use a voice assistant at the beginning of the study. Some participants had important concerns about privacy and data collection (such as Patrick, Matt and Hassan) while others had no concerns and felt like they ‘didn’t have anything to hide’ (like Taylor and Mary, and Susan). In this article, we focus our analysis on the writers’ process of turning data into fiction stories and on the participants’ experience of encountering their data in this form. Precisely, we examine the dynamic relationships that formed between writers, participants, data, and stories. In a way, the data and the stories mediated the relationship between the writers and the participants, but the project also emphasized the process of interpretation that happened between actors.
Table 1.
ParticipantsLiving ArrangementSmart DevicesPaired Author
StephanieWoman (20s) living alone in an apartmentGoogle voice assistantAlex Madison
Patrick, Matt, and HassanMen roommates (30s) living in a basement suiteGoogle voice assistantAlma García
Taylor and MaryHeterosexual couple (50s) living with their teenage daughter in a detached houseGoogle Voice assistant, smart bed, smart thermostat, and Echo voice assistantJo King-Yost, Joshua Marie Wilkinson, and Garrett Saleen
OliverMan (40s) living with his wife in a detached houseSmart cameras, smart garage door opener, and Wyze motion sensorsLahim Lamar
Al & LauraHeterosexual couple (30s) living in a detached houseSmart thermostat, smart light bulbs, and Sonos smart speakersJoshua Marie Wilkinson
RobertMan (30s) living with his wife and two young children living in a detached houseSmart plugs for lights, Peloton exercise bikeGarrett Saleen
Susan (pilot)Woman (70s) living alone in an condoSmart plugs, Google Voice assistant, smart blinds, smart door locks, and smart camerasElizabeth Tachick
Table 1. Participants and their Living Arrangements

3.2 The Data Epics Process

To create each story, we followed the process below, repeating four times with each pair of author-participant (also see Figure 2).
(1)
We collected one month of smart device data. For each cycle, we discussed with the household to choose one data collecting device. After one month of data collection, the participants downloaded and sent us the data. The data was either in CSV format (e.g., thermostat data, smart plugs, smart bulbs, and so forth), text (e.g., voice assistants transcripts), audio files (e.g., voice assistants), or video files (e.g., smart camera). In some cases, the data was easily downloaded from the service provider, in other cases we needed to work with additional services like If This Then That (IFTTT) [54] and Google Sheets to record data (e.g., smart plugs).
(2)
We anonymized and visualized the data. We cleaned the data to make it more legible for the writers: we kept timestamps, but usually removed metadata that was machine oriented or not legible. We created simple two-dimensional visualizations by plotting the data with time as the X axis and the values on the Y axis.
(3)
The writers wrote short stories over three weeks. We gave the original data (anonymized), the cleaned data, the data visualizations to the writers, and short prompts (see Section 3.3). The stories ranged from 950 words to 4,400 words.
(4)
We created physical books with the stories and gave them back to the households. We typeset and laid out the stories, and printed and handbound the books (see Figure 1). We sent a copy to the household and to the writer.
(5)
After each story, we conducted short interviews (15–30 minutes) with the writers and the participants. We interviewed the writers to ask about their reaction to the data and their writing process. We also interviewed the households to collect their reactions about the stories and to choose the dataset for the next volume.
Fig. 1.
Fig. 1. The Data Epics as handbound booklets.
Fig. 2.
Fig. 2. The Data Epics process: From IoT device data to bound booklet.
The data were collected in March–April 2021, May–June 2021, August–September 2021, and November–December 2021. At the end of the fourth (and last) story, we conducted semi-structured interviews with the participants and the writers to reflect back on the whole project.
At the conclusion of the study, we created a website for the stories to be shared publicly. (All the stories appear with this article as supplementary material in the ACM Digital Library. The link to the website is www.dataepics.studio, and screenshots of the website are available in Section 5.3).

3.3 Scaffolding the Unmaking

We used two strategies to scaffold the writers’ process of turning data into fiction: data visualizations and prompts. The visualization aimed at providing the writers with an additional perspective on the data. Patterns were sometimes present in the datasets that was hard to perceive in the ‘raw’ data logs (the formats of the data we collected were either a json file or a spreadsheet).
We also gave the writers a prompt for each story. The prompts were meant to direct the writers’ attention to aspects of data narratives they might not have been considered initially. We decided to add prompts after several writers expressed concern at the idea to write from data’s perspective. But this was an important conceptual shift we wanted to encourage: to write not stories about data but data stories, in which the main protagonists and figures were data. In this sense, each of the prompt served as a way to scaffold the unmaking of certain ideas or tropes about data. We wanted to encourage the writers to think expansively and creatively about the worlds of data and therefore supplemented the datasets with prompts and accompanying excerpts. The prompts followed a progression that went from (1) inhabiting data’s perspective, to (2) expanding this perspective beyond the confines of the home, and later (3) beyond the realm of the digital, to finally (4) highlight the interpretive process of making sense of these datasets, which happened through the making of data worlds.
The first prompt, for instance, explicitly asked the writers to inhabit the perspective of data. We shared excerpts from Yanni Alexander Loukissas’s All Data Are Local [64], as well as D’Ignazio and Klein’s Data Feminism [30], Crawford’s Anatomy of an Artificial Intelligence (AI) [19], and Lupi et al.’s Dear Data [65], to share perspectives that emphasize the constructedness and power dynamics of data. We included quotes such as “All data are local. Indeed, data are cultural artifacts created by people, and their dutiful machines, at a time, in a place, and with the instruments at hand for audiences that are conditioned to receive them” [64] and “The phenomenon of missing data is a regular and expected outcome in all societies characterized by unequal power relations, in which a gendered, racialized order is maintained through willful disregard, deferral of responsibility, and organized neglect for data and statistics about those minoritized bodies who do not hold power” [30]. This challenged the assumption that several writers had of data as inanimate and insensate. The prompt was meant to cultivate a sense of data as lively and responsive rather than lifeless and unemotional.
For the second prompt, we asked the writers to imagine data’s travels—where data might go and move. This prompt challenged the idea of data as bounded to the home, instead encouraging a view of data as distributed and always moving, expanding domestic boundaries by connecting the home to data centers, undersea cables and other global infrastructures. We shared excerpts and images from Dommann’s Data Centers [32].
In the third prompt, we encouraged the writers to think about the relations and entanglements of data and bodies. This prompt was meant to question ideas of data as only digital and therefore disembodied or immaterial, instead calling attention to the many ways data is part of organic and bodily assemblages. The excerpts we selected to illustrate this point came from Lupton’s article Feeling your data: Touch and making sense of personal digital data [66].
For the last story, we proposed to highlight the interpretative nature of data, motivating the writers to actively confront the premise of data as objective and neutral and to express their experience of data’s interpretive nature into their narrative. Passages from D’Ignazio and Klein’s Data Feminism were shared, with highlighted quotes such as:
Fields very close to visualization, like cartography, have long seen their work as ideological. But discussions of rhetoric, editorial choices, and power have been far less frequent in the field of data visualization. In 2011, Hullman and coauthor Nicholas Diakopoulos wrote an influential paper reasserting the importance of rhetoric for the data visualization community. Their main argument was that visualizing data involves editorial choices: some things are necessarily highlighted, while others are necessarily obscured.” [30]
As researchers in design and HCI, we were familiar with critical data literature, and found it important to share these critical perspectives with the writers. The decision to scaffold the writers’ experience was informed by the pilot study, in which the writer expressed more difficulty than the participant. Additionally, the objective of the project to explore and expand data imaginaries relied on the writers’ process of data fictionalization, making it important to ensure that they were sufficiently guided and productively constrained in that process.

3.4 Analysis

While there are many elements of this project to be analyzed, in this article, we focus on the authors’ and participants’ experiences during the project, and how they illustrate how data fictionalization can make and unmake data imaginaries.
In Fall 2022, we conducted a 10-week long Directed Research Group (DRG) [101] to review and code the interviews. The group was composed of one undergraduate student in Comparative History of Ideas, three undergraduate students in Interaction Design, one master student in Design, one PhD student in Human-Centered Design and Engineering, and one associate professor in Interaction Design. We focused our analysis on the new set of writers and participants, as the CHI 2021 paper [22] already discusses extensively Susan and Elizabeth’s experiences. Overall, we reviewed 24 authors’ process interviews, 6 authors’ exit interviews, 28 participants response interviews, and 7 participants’ exit interviews (some participating households had more than one participants, who were sometimes interviewed together and other times apart).
The interviews were semi-structured and our analysis was qualitative in nature. For each interview, two team members conducted one round of open coding [86] of the transcripts from the interviews. Each week, each person in the DRG was responsible for coding and drawing highlights from two to four interviews. At our meeting, we discussed one interview at a time, while also supporting comparisons across participants and writers. We took notes of our discussions and kept track of important quotes from the interviews in a shared Notion workspace.
In addition to our analysis of the interviews, our team was deeply familiar with the Data Epics stories themselves. In fact, in Winter and Spring 2022, we had conducted a close reading of the stories, focusing on three main elements–voice, images and metaphors, and the depictions of the worlds of data. At DIS 2023, we presented a pictorial that depicts the wide variety of images that the stories evoked for the participants (from materials, sounds, smells, and colors associated with data to where data might go, what secrets or friends it may have) [8]. This understanding of the stories also helped shape our analysis of the imaginaries un/made in this article.
We used unmaking as a guiding direction to conduct our analysis. In that sense, when coding the interviews, we highlighted worldviews, images, expectations and assumptions about data; we also emphasized the moments where those expectations were not met for participants. We also focused on the strategies used by authors for reading, making sense of, and manipulating data into stories. Following Ratto [81], our investigation into the unmaking of data imaginaries exists alongside our examination of the new imaginaries created within the stories themselves, as well as within the rhetoric used by the authors and participants. As such, at times, we were able to infer what had been unmade only be seeing what has instead been made. Once the interviews were coded, we looked for trajectories or links across the four stories of an author and paired participants to see how relations with data and stories changed over time. In the findings below, we present seven illustrative cases for how data imaginaries were made and unmade through the Data Epics.

4 Findings: Making and Unmaking Data Imaginaries

We report on the participants’ reactions to, and experiences of, their data stories, as well as on the writers’ processes of turning data into fiction. We don’t expect the reader to know the Data Epics stories as much as we do (although they are in the supplementary files if anyone is curious) and we know it can become disorienting. So, we organized the findings below under seven un/makings of data imaginaries. Each subsection follows a particular pair of writer-participant and their four stories. We don’t discuss each story in detail, but emphasize elements relevant to the specific un/making discussed. For each key finding (or un/making), we provide an illustrated metaphor that captures the core movement or orientation of these particular encounters and processes. Given the richness and scope of the participants’ and writers’ experience, we offer these metaphors as synthesizing principles to outline and illustrate key focal points of the project. In addition, each subsection starts with an excerpt from one of these four stories as a way to display the tone, style, topic, and voice of the stories and illustrate the arguments we make. We also include a small table that presents an overview of the four stories discussed (including title, IoT device, and story plot).
Figure 3 offers an overview of the seven un/makings to illustrate how they are both juxtaposed and interwoven. All seven present ways to unmake the common technocentric view of data. As a whole, our findings challenge the idea that data may represent and be about the self, put into question the neutrality of data and interpretation, examine the links between fact, fiction and creativity, and illustrate issues in ‘knowing’ and accessing data.
Fig. 3.
Fig. 3. Seven ways data imaginaries are un/made in the Data Epics.

4.1 The Selves: Mirroring Multiple Identities

For this participant (Stephanie) and this writer (Alex Madison), exchanges of data and stories explored the notion of the self in a parallel, or perhaps asymptotic way. Over the course of the four stories (see Table 2), Stephanie sought to see herself in the stories while Madison purposefully used the medium of fiction to explore the multiplicity of selves that data capture and record (Figure 4).
Table 2.
Story TitleSmart DeviceSummary
By Alex Madison, Paired with Stephanie:
The other fishGoogle voice assistantThe data of a voice assistant muses on its relationship with its owner.
Stop the musicGoogle voice assistantData from a voice assistant reflect on their biological origin and many transformations.
The best time to come back to meGoogle voice assistantVoice assistant data support their user through a breakup.
When should you quit your job?Google voice assistantAs Sam works on a legal document for a new voice assistant, he tries to think of all the possible scenarios.
Table 2. Summaries of stories by Alex Madison, Paired with Stephanie
Fig. 4.
Fig. 4. The Selves. While participant Stephanie saw less and less of herself in the stories, writer Alex Madison purposefully aimed at exploring how data can represents multiple versions of the self.
When Stephanie received her first story, she was delighted to see her exact voice commands italicized: “It was really reflective of my day-to-day thoughts and that was really cool.” The Other Fish tells the story from the data’s point of view, waiting on their human counterpart to feed them questions so that they could become a more realized version of themselves.
Stephanie reflected on The Other Fish as if it was a sort of record—a diary—of her musings and the events that had happened over the weeks, even ones that she had forgotten about. The joy that Stephanie felt reading the first story did not last long, as her relationship with the characters in the next stories felt more distant from herself. She found the second story, Stop the Music, while still told from the point of view of the data, contrasted with the first story because of its watchful and “cryptic” tone. The italics that she enjoyed in the first story were gone, making it difficult for Stephanie to associate her data with the “creepy” story she received. All of sudden, the story felt simultaneously indiscreet and removed from her:
The songs she prefers as she eats her breakfast and the songs she turns to when she can’t sleep – each one adjusts my appearance and tells them more about her. (Stop the Music)
Stephanie continued to be disappointed with the next stories, as she hoped for the stories to take the same warm and “cute” tone as The Other Fish. The third story, The Best Time to Come Back to Me, centered around a male main character with a partner, Lydia, to which Stephanie responded: “I don’t know who he is. Or who she is. Or why it relates to me.” Throughout the project, Stephanie desired relatable characters and to easily pick out the pieces of the story that were inspired by her and her data. She didn’t seem bothered that The Other Fish was not completely accurate—in a sense, she liked the imaginative spin that Madison took on the utterances Stephanie had given to the Google home. But as Madison continued to explore what data is outside of the home (how it originates, or the warehouse before being in the home, for instance), Stephanie felt a larger and larger disconnect between herself and stories. She felt as if she was intruding on someone else’s story, almost like she was reading someone else’s diary.
For Madison, this disconnect was intentional. “I didn’t want to create this ghost of a person in my head”, she explained in the third story interview. When she received the second dataset, Madison remarked that it was “an update on the character” and contributed to flesh out the outline of the person she had started to imagine behind the data. When she received the third dataset, she decided to break from this “shadow form of the person” by changing their gender and explore “different narrative possibilities.” This fictional exploration was woven with a larger reflection on data that had been ongoing since the beginning of the project for Madison: “I started to think about how data is tied to other individuals; the data we produce is only one piece of this data body, a body that is distributed across several datasets and devices.” As Madison’s understanding of the diverse body of data grew, her stories evolved to include more varied data perspectives and protagonists. Beyond this multiplicity of individuals ‘behind the data,’ the idea of data as a record of our past selves was particularly interesting and troubling for Madison: “this idea that whatever we do is stored as data” and therefore that our past selves keep existing in the form of data traces.
While the notion of self in Madison’s process took on more varied and expansive forms, Stephanie’s remained firmly attached to the orbit of her own self—which seemed unavoidable given the nature of the exchange: ‘her’ data in exchange of ‘stranger’s’ stories. Stephanie’s experience went from delight to confusion to disappointment as the expectations of a recognizable self-evaporated, while Madison sought to disrupt the ‘familiar’ outline of the person that started to form through the data and her stories. Through their parallel experiences, we begin to understand how the process of data fictionalization unmade the expectations of data in its relation to us, the producers. When data is dissociated from ‘us’ it becomes less interesting, less useful and, possibly, just ‘someone else’s.’ But this ‘stranger’s data’ can also be the starting point of a larger reflection of the diverse ‘data body’ we all contribute to and that Madison explored in her stories.
The Un/Making. Data is often imagined as a mirror, reflecting our behaviors and revealing truths about our lives. Stephanie liked the first story because it reflected her own self but felt uneasy about the others because the characters born out of her own data felt foreign, even ‘creepy.’ For Madison, this unmaking was intentional: instead of growing the shadow of the person she perceived in the data, she decided to explore the other personas that could emerge out of it. Madison used the medium of fiction to make new data imaginaries that refracted these selves into other narrative possibilities.

4.2 Expansion: Data Spillage

Similarly to Alex Madison’s desire to move beyond data as a direct mirror of self, Garrett Saleen’s stories (see Table 3) showcase an ever-expanding portrait of data: from a single data’s life to a more systemic, global, and impactful role of data in the world. Saleen’s writing challenges the assumption that data could be private or personal. As Saleen’s explorations reach further with each story, Robert (participant) finds his understanding of data slowly unravel into a messier collection of loose threads. This progression illustrates the unmaking of the idea that home IoT data is ‘homebound’—that it only is concerned with the home, and that it can only impact domestic life.
Table 3.
Story TitleSmart DeviceSummary
By Garrett Saleen, Paired with Robert:
Lights, in White SatinWemo smart lightA smart bulb contemplates the value of its life.
A ParableWemo smart lightsWemo lights data points revolt against the apparent pointlessness of their existence.
AssemblagePeloton exercise bikeThe contours of Frank’s life change when his daughter gives him a Peloton exercise bike.
Disaster VariationsPeloton exercise bikeA data scientist’s stationary bike workouts have global consequences.
Table 3. Summaries of Stories by Garrett Saleen, Paired with Robert
In his first story, Lights, In White Satin, Saleen tells the story of a smart light bulb that contemplates the value of its own life. The existentialism at the core of Saleen’s first story puzzled Robert at first: “It was so abstract; I thought I had someone else’s story.” Robert later shared that after this initial experience he had to “shelf” his expectations of a story being about his home or his household.
In his second story, A Parable, Saleen moves from the use of ‘I’ as narrator to a mix of ‘I’ and ‘we,’ indicating the plural quality of data (now coming from a set of three smart bulbs). As Saleen explains, the story showcases how data:
“are learning from each other, and they are making leaps, you know, in logic and things. I think it’s a much more collective story. It’s a story of a bunch of different things interacting with each other, even though they are kind of the same thing and they’re all in kind of the same boat.”
As seen in the excerpt in Figure 5, here we start to see how data might organize on their own, how they have a world of their own, and unique goals and desires. By directly centering data as characters, Saleen builds a surprising (in particular to Robert) world where data exists beyond the home.
Fig. 5.
Fig. 5. Expansion: Writer Garrett Saleen demonstrates how data reaches much further than its domestic origins—provoking an unraveling in how participant Robert understands what data are.
Further expanding the reach of data, in story 3, Saleen experiments with, and pushes to the limits of, how much impact data might have on people. Assemblage is a story of an aging and grieving man named Frank who receives a Peloton smart stationary bicycle from his daughter and embarks on a journey of self-improvement. Saleen discusses his inspiration for the story: “I watched like 40 minutes of like Peloton reviews on YouTube. Just to get like a sense of sort of the weird subculture around it. Then I sat down the next day and like I knocked the first draft of the story out.” Data plays the crucial role in supporting “the brand,” with an ultimate goal of the (literal) transformation of bodies into machines. In the unexpected and surreal ending, Frank is injured and brought to the ‘branded’ hospital, where he undergoes a surgery that effectively turns him into an exercise bicycle:
His elbows are sewn together, the hands rubberized, heated slowly and elongated into handlebars. His legs are bent forward, welded together and run against an industrial edgemaker, repeatedly folded and heated and cooled until they thin to a razor-sharp wheel. The head is bent back and shaped into a saddle and partially filled with a high-quality memory foam, his pelvis grafted down into a stabilizing stand. (Assemblage)
Robert described this story as ‘Kafkian,’ the transformation at the end reminding him of the author’s famous story Metamorphosis. He and his partner found the story much more narrative and therefore more enjoyable. His partner Rachel was the main Peloton user, and Robert noticed an increased interest for the stories they received. “They think I am an old man!” he reports her exclaiming. This humorous remark also points at the often implicit expectations both Robert and Rachel had about the project: that it would be more explicitly about them.
The final story in Saleen’s collection, Disaster Variations, also based on Peloton stationary bike data, offers an even more impactful view of data’s reach into the world. Here, a data scientist’s stationary bike workouts have global consequences–“the extinction of species, the flooding of cities, the liquidation of economies” (Disaster Variations). When asked to summarize the story’s plot, Robert explained: “It was about a data scientist who thought, and had the data to prove I suppose, that his Peloton workouts helped stabilize society” and added “of all the stories, it was the most tangible and believable. It didn’t feel like an acid trip.” Robert later shared that his experience of the project and of the stories would have been very different if the last story had been shared first. “It would have been better to start more narrative and go more abstract” he said in the exit interview. The effect of starting with very loosely plotted stories which focused on data as characters made Robert’s expectations and experience unravel from the beginning. His imaginary of data was not captured, he felt, in the stories, which he found generally too ‘abstract.’
The Un/Making. Saleen’s process of data fictionalization led to a centering of data’s lives, worlds, and impact which unmade the data imaginary that home IoT data are private, personal, or contained within the home. The making, and depiction, of these more expansive worlds was unsettling for Robert as it moved away from his belief that data (and hence the stories) would be representative of his own household.

4.3 Introspection: Engaging the Personal in Data Interpretation

The findings so far have focused heavily on ways data may or may not be translated to represent the data producer. Here, we turn to the process of interpretation that is central to the act of translation (or in our case fictionalization). As a pair, Lahim Lamar (writer) and Oliver (participant) illustrate well how the process of data fictionalization can foreground a sense of looking inward and looking at the ‘people behind the data.’ Over the four stories (see Table 4), this became central to Lamar’s writing and allowed Oliver to reflect on who might be behind his own data. In their exchanges, it became clear that the assumption that data is neutral was unmade (as scholars like D’Ignazio and Klein [30] amongst others, have argued recently). Instead, human interpretation, bias, and positionality were foregrounded (Figure 6).
Table 4.
Story TitleSmart DeviceSummary
By Lahim Lamar, Paired with Oliver:
Owl and DaughterChamberlain garage door openerA garage door witnesses the evolving relationship between two young girls.
All Bodies Are TransitionWyze motion sensorsData reflect on their protean nature and describe their own shape and place in the world.
The Galaxy of HerGoogle voice assistantA young girl with vision impairment develops an unlikely relationship with their new AI companion.
When You Don’t See Them ComingNest cameraA Black narrator reflects on periods of their life when they encountered bias in data.
Table 4. Summaries of Stories by Lahim Lamar, Paired with Oliver
Fig. 6.
Fig. 6. Introspection: As writer Lahim Lamar uses his personal experience within his stories more and more, participant Oliver reflects more deeply on who manipulates and interprets data.
Lamar began his writing process for the first story by looking for outliers in the data he received. For the first two stories, he combed through the spreadsheets and the data visualizations of a Chamberlain Garage Door (story 1) and Wyze Camera motion data (story 2). He looked for any disturbances to the typical patterns, searching for something to latch onto and make a story out of. While in the first, Owl and Daughter, Lamar told the story from the point of view of the garage door, in the second one, All Bodies Are Transition, he used the point of view of the data itself and touched on themes of embodiment, gender, and imaginaries.
For Oliver, even if Lamar aimed at staying close to the data, it was hard to see how the stories related to him or to his data. Yet, he reflected on new sides of IoT and IoT data that he hadn’t before such as how “callously” we treat devices, or how data might ponder its own body. While in the first story Oliver felt a need to see his own data, over the course of the next stories, he was able to extrapolate ideas from the stories and think about how they could be “applied to [his] data.”
As Lamar’s stories continued, they became more personal for him and less reliant on the dataset that was given. In The Galaxy of Her (story 3), Lamar worked with a Google voice assistant dataset. While the voice commands were revealing a new side of the household, the prompt (see Section 3.3) we gave him played a larger part in his ideation. The excerpt from Feeling your data: Touch and making sense of personal digital data by Deborah Lupton [66] emphasized the interwoven assemblages created of data and bodies, and led to multiple “branches of thought” for Lamar. Through this inspiration, he began to expand the role that his own point of view could play in the narrative, weaving in topics of accessibility and companionship which were not only areas of interest, but part of his career and lived experience. Lamar exemplifies this with his writing of Galaia, an AI companion who is partnered with a human to help her see and through this companionship they develop a deep bond:
The water that filled my eyes surprised me. To think she had been suffering silently without telling me. I decided to be honest. “I miss being able to see. I miss being able to go hiking and see colors like I used to. I…haven’t decided yet.” ‘But you will. And then we will not be one anymore.’ ‘I wouldn’t get rid of you Galaia. I would keep you, still.’ ‘Everything changes. Life is change. I must accept this change. I must learn to be happy for you. Even though I’m a little mad at you.’ ‘You will always be with me.’ ‘But I will grow old. I will become obsolete. I want you to have the best. I want you to upgrade.’ (Galaxy of Her)
Oliver found this story to be more intimate: “private, kind of emotional, just like the relationships and emotions that connect us.” In our interview with Oliver, he further shared with us that sometime around story 3, he decided to deactivate his Facebook account. He said he isn’t sure if that decision is related to the Data Epics project, and that he had been reading more about how Facebook “uses our data that’s not really for our own benefit. So it just was one of the things I realize that you’re just like a product and a means to an end, for them. I don’t want to be part of that anymore.”
Lamar’s final story, When You Don’t See Them Coming, is his most personal and the dataset that was, possibly, the most mundane of all—a collection of 30 Nest Camera videos recording the street outside of Oliver’s household in 30 second segments. The dataset prompted Lamar to reflect that “these videos don’t have much meaning until you apply a filter on to it,” which became the genesis of the final story. It begins in a classroom with students looking at a map of the world, where Africa is disproportionately small in comparison to Europe, prompting the two Black students (which included himself) in the class to question how it was made in the first place:
Still I wondered: how then could any map be trusted? Any chart? Any dataset? It was impossible to separate the author from the content. (When You Don’t See Them Coming)
Reflecting on his process, Lamar states: “I was thinking of a time when I was really emotionally affected by something that has to do with data… and that immediately came to mind. When you’re writing you want to sort of pinpoint things that touch emotional and it’s hard it’s sometimes hard to connect data to emotions.” Just like with story 3, this last story had a strong impact on Oliver—not because of how it might have related to his own data, but because of the human interpretation Lamar created. Oliver explained how he thought the story was about “challenging how you accept data” and “question why it is the way that it is, and so on, necessarily don’t accept the data is simply as truth.” As the project was concluding, Oliver reflected on how his understand of data changed:
“Data isn’t like math it’s more like English where words were like open for interpretation and bias. The bias of the person that’s like composing it or writing it. And I know a lot of times like the data tries to masquerade like it’s math where there’s only everything is absolute. [But] you have to look at the bias, basically who’s collecting it, and what their motivation was. You can’t trust it at face value.”
The Un/Making. As Lamar drew more and more on his personal experience to write his Data Epics stories, Oliver let go of the expectation that the stories would represent him directly and embraced how these interpretive data fictionalizations made him reflect on his relationship with data more broadly. By unmaking narratives of data as neutral, both Oliver and Lamar made new data imaginaries that foregrounded the human labor and interpretation behind the data.

4.4 Peeling Apart: Investigating Fact and Fiction

While Lamar and Oliver’s relationship highlighted the personal within processes of interpretation, Mary and Taylor’s (participants) reception of the stories hinges on the superposition of fact and fiction. Their reading process, over the course of the four stories (see Table 5), was like peeling layers apart to discover their data amongst the fictional elements of the stories (Figure 7). Through this process, we saw an unmaking of the common idea that things are either facts or fiction [111]—that data are either true or false, real or invented—and that they can clearly be delineated.
Table 5.
Story TitleSmart DeviceSummary
By Jo King-Yost, Paired with Taylor and Mary:
What Do Data Want?Nexia thermostatData gets existential angst about not being backed up and disappearing.
Where Are Data?Sleep number bedData consider their many forms and journeys through cables, data centers and hard drives.
By Joshua Marie Wilkinson, paired with Taylor and Mary:
Mud Room/Fairy LightsAlexaVoice assistant commands are woven into a stream-of-consciousness monologue that is both surprising and unsettling.
By Garrett Saleen, paired with Taylor and Mary:
Echoes, AlgorithmsAlexaEcho’s life gets harder as Algorithm pushes him to sell more.
Table 5. Summaries of stories by Jo King-Yost, Joshua Marie Wilkinson, and Garrett Saleen, Paired with Taylor and Mary
Fig. 7.
Fig. 7. Peeling Apart: For participants Mary and Taylor, reading their Data Epics felt like peeling apart layers: examining what is fiction and what is fact.
Mary and Taylor started their experience with two stories where they found it hard to see themselves or their data. They looked for links and threads that would connect their data (coming from a smart thermostat and a smart bed) to the stories. After reading the second story, Taylor remarked wanting something back from the stories, especially since they had given “something of themselves” to the process. However, something changed with stories 3 and 4 (both using Alexa voice assistant data). Mary said “finally I can see myself!” The title of the third story—Mud Room, Fairy Lights—made her “laugh hysterically”, as it is a voice command their family uses to turn on the lights in their mud room. This unique command gave confidence to Mary and Taylor that this was indeed ‘their’ story, one they could start ‘reading’ in a new way. That command, along with many other ones her family regularly uses to add things to a shopping list or play music, became part of a rhythm within the story, as seen in the excerpt above. Mary and Taylor often tried to reconnect data to the events that might have produced this data, challenging and questioning the ‘truth’ status of data, as seen in the stories. For example, we look at Mary and Taylor’s conversation around a potential order of coffee beans, as presented in their fourth story, Echoes, Algorithms, by Garrett Saleen.
Working with their Amazon Echo voice assistant data, Saleen writes about the tumultuous and oppressive relationship between a device (Echo) and the algorithm ‘feeding’ on the data collected by the device. In short, Algorithm presses Echo to find out more information about its users so that the system can sell more and make more profit from them. In this excerpt, which Mary and Taylor discussed in details, Algorithm asks Echo about recent coffee purchases:
“What do you know about coffee beans?” The Echo didn’t know a thing about coffee beans but wanted to make the Algorithm sweat. “They might have said something, but I can’t recall.” “He ordered three bags of coffee yesterday. I have no data on any variety of coffee brewer. Is he aware of the fact that by linking you to any number of Echo-compatible coffee machines, he can start brewing simply by entering into a room?” (‘Echos, Algorithm’)
When we asked Mary and Taylor (interviewed together) if they could recognize their data in Echoes, Algorithms, they pointed out a few examples of commands they had said during the previous month, before spending more time discussing the coffee beans order. At first, Mary and Taylor assumed the utterances in the story were all coming from their dataset. Mary states “I remember thinking, because it said he ordered three bags of coffee and I just assumed it was you.” Since Mary usually doesn’t order coffee beans this way, logically her next guess is that Taylor (her husband) ordered. In this line of thought, she also considers others in their home, like their daughter. She jokes: “Is [Julia] ordering coffee beans when we’re not looking?”
Taylor is relatively confident he didn’t: “I sent you [the researchers] the excel spreadsheet, but I am 99% sure that there’s nothing in there about coffee beans.” While Taylor tries to remember, Mary further dives into what the data precisely contains. She asks:
“When they [the author] have access to the data all they’re hearing are those literal commands. They wouldn’t have access to what the algorithm did with the commands, right? What if the, you know, Amazon algorithm is trying to sell us beans, you know what I mean, could they see that, the author, or no?”
This conversation is making her test her mental model for how the data, the device, the service, and the algorithm work together. At this point, Taylor hypothesizes that perhaps this was an element of fiction in the story: “I was trying to think, you know, I think they just made it made it up.” Mary agrees. While they are now more certain that the coffee beans order was a fictional addition part of the story, Mary reflects on how ‘believable’ that was, saying “Well, the ordering coffee would be, it would be something I would do.” Taylor concurs “That’s so true” and Mary concludes “It was good fiction.”
The Un/Making. For Mary and Taylor, the convergence of data and fiction led to an unfolding of layers about how data is captured, whom it ‘tracks,’ how data is processed, and what is visible to entities outside the home. In this case, data fictionalization unmade the boundary between facts (data) and fiction (stories), and instead making it more fluid and permeable. As a result, this newly made murky (ambiguous) space between data and stories invited critical thinking and collaborative reflection in Mary and Taylor’s relationship with their own data.

4.5 The Screen: Data as Creative Material

While Mary and Taylor’s experience with the stories showed a curious blurring of fact and fiction, the interactions between Alma García (author) and Patrick and his roommates Matt and Hassan (participants) demonstrate how this blurring can become intentional. In this case, the technocentric idea that data are squarely representations of reality is unmade to make space for data as creative material (Figure 8).
Fig. 8.
Fig. 8. The Screen: Writer Alma García and participants Patrick, Matt and Hassan exchanged data and stories as creative material, as if they were passing them through a screen.
Patrick first became interested in participating in the Data Epics project for its “artistic pursuits” and to experiment with how his data could be “used and repurposed in other ways, rather than just sitting in a server farm somewhere.” When Patrick and his roommate Matt first received their Google home device for the project (they hadn’t lived with one before), they played around with giving the voice assistant intentionally ethically ambiguous questions like “how do you rob a bank?” He mentions,
“I’m just trying to throw as many curveballs as possible in order to have the experience of seeing what people can piece together based off fairly random things… So anytime that I am using [the Google home], I’m very conscious of the fact that this is going to be read by people, and that they’re going to try to situate or assign some sort of meaning to whatever I’m doing. And so I’m, you know, purposely trying to make that difficult.”
When García was given her first dataset, she combed through it to find patterns, looking for the narrative ‘glue’ to tie the story together. García often referred to that first dataset as a ‘minegold’, stating: “I think I was really lucky in that I mean, I think I couldn’t have gotten better material to work.” She acknowledged the difficulty (and joy) in building narrative out of disjointed pieces of information: “This is insane and somehow, I have to make a story out of this but I loved it, you know I love that it was really crazy but also really substantial. That was extremely helpful.”
While some direct quotes and songs from the dataset were mirrored in the story, Patrick enjoyed how García used the intentionally absurd questions to drive the narrative. For example, in Hi! How Can I Help?, the voice assistant cues up an unrequested song about bank robbing to offer a helpful suggestion to the users’ money problems, to which character [Matt] responds:
‘Hey Google,’ [Matt] continued, tentatively. A bit of breathy laughter crept into his voice. ‘How do you rob a bank?’ (Hi, How Can I Help?)
This wasn’t lost on García, who questioned the intention behind some parts of the data. She reflects:
“I wondered how much the actual the people who have this device were consciously trying to trigger interesting prompts for this study, I mean someone even asked at some point, ’what kind of questions should I ask a bunch of writers that are going to be’, you know. I did wonder like Okay, how much is this being manipulated and how much is it not. But, oh well, whatever it is I’m going to turn I’m going to make something of it.”
But García hoped that her writing would go beyond this “party trick,” and that she could connect in some way with the creators of the data. To Patrick and Matt’s surprise, the first story they received, Hi, How Can I Help?, had an “uncanny” resemblance to their real life and felt very reflective of their shared household. García was not only able to weave in the direct voice commands that were given to the Google Mini, but she was also able to pick up on “their vibe.” García explained that she is a musician, and through the list of songs she found in the transcript of their data, she was able to construct a mood for the story. Through her craft, she used the transcripts to add texture and color to the story–essentially using the data to create a world that was new and imagined, yet that felt familiar to Patrick and Matt.
Through this act of co-creating the four stories, there was an even deeper connection that was being built. Patrick, in the exit interview, spoke candidly about how he enjoyed that another human, even if he didn’t know who it was, was looking at his data as there was this feeling of “being seen” and heard. The stories (see Table 6) revealed an entanglement between the writer and the household, the process of creating meaning together about what data are and what they can be.
Table 6.
Story TitleSmart DeviceSummary
By Alma García, Paired with Patrick, Matt and Hassan:
Hi! How Can I Help?Google voice assistantTwo cousins become roommates but their domestic situation takes an unexpected turn when their voice assistant suggests robbing a bank.
SeveranceGoogle voice assistantAn accidentally severed transatlantic cable turns a data point’s journey into an existential contemplation.
Ghost RidersGoogle voice assistantA voice assistant attempts to facilitate the stay of a new visitor.
The Who and The YouGoogle voice assistantA woman starts suspecting that her voice assistant might know more than she initially believed.
Table 6. Summaries of Stories by Alma García, Paired with Patrick, Matt and Hassan
The Un/Making. Home IoT data is often created in a home and then feeds into larger aggregated collections. This one-way process from home to corporation is challenged—unmade—as García and Patrick’s household exchanged ‘curveballs,’ humorous challenges, and personalized narratives. Together, they crafted a new form of interaction in which the data producers can intentionally co-create narratives with those ‘analyzing or using’ the data, guiding the writer toward particular ideas or questions while simultaneously sharing the storytelling with another human—not a corporation.

4.6 Translucency: Data as Unknowable

While García and Patrick’s household built a relationship centered around pushing artistic boundaries with data, writer Joshua Marie Wilkinson’s process of data fictionalization was one of grappling with the opacity of data. “To me, data is not narrative,” he explained in his exit interview, “Data defies narrative and belies narrative.” Case in point, Wilkinson’s stories were often the most narratively open and loose: What Can I Tell You and Intelligence feature voices that probe, provoke, and question but never explain. We describe Wilkinson’s process of data fictionalization as one of gradual translucence: in each story, the depiction of data stories explored different intensity of opacity, to ultimately land on a narrative exploration of data as a phenomenon at once opaque and revealing. As a result, his collection of stories complexify—or in other words, unmake—the optimistic assumption that, as humans, we might ‘know’ or understand data.
The first story, So Long, Mira, based on smart thermostat data, depicts two people navigating the ebb and flow of desire over Zoom. While more classically narrative, it retained a core of mystery that prefigured the themes explored in the following stories. What Can I Tell You and Intelligence, inspired by geofence and SONOS data respectively, featured narrative ‘opaque boxes,’ i.e., voices with no clear context nor purpose in a one-sided conversation with the reader (as seen in Figure 9). Through these voices, we can feel the author trying to make sense of the data, and discovering that narratives do not help:
Now you’re crying, but I don’t know what you’re thinking. I suppose you might be thinking that this has gone wildly wrong. That there was supposed to be music. There was supposed to be a story. And laughter. A hot meal, even. And stars. But there’s nothing. The intelligence has de-sexed and filleted you. (Intelligence)
Fig. 9.
Fig. 9. Translucency: As a collection, writer Joshua Marie Wilkinson’s stories defy the idea that data might be knowable, and instead portrays it in various levels of opacity, and at best translucent.
Instead of having a clarifying or informational role, data obscures the narrative by fragmenting it into its smallest components. Because of that, Wilkinson described his approach as finding the story adjacent to data. “The data in some way [tries] to tell some other story, [one] that feels almost like it’s a corollary to the data.” He later referred to that corollary as the ‘shadow cast by data’ and the story being about ‘finding the light source.’
In the fourth story, The Fire, Wilkinson tells the story of Max, the protagonist, who tries to enter his apartment building but has lost his keys. Eventually, a woman comes down and lets him in, and he discovers with astonishment that his apartment and all the other apartments in the building have been turned into giant cubes of glass. Wilkinson comments on the image: “Even if you can see into somebody’s apartment a hundred percent, you still don’t really know them. It might feel that you do but you missed their entire interiority, which is kind of where we live our lives.” Like data, which seems transparent but only shows something very close to, but not quite like, personal experience.
One assumption of any form of data representation is that data is knowable. It only needs to be properly cleaned, formatted and organized in the right way for data to reveal its secrets, to make sense of the humanly unanalyzable quantity of information it contains. However, in the course of this project, writer Joshua Marie Wilkinson continuously hit a wall when trying to make sense of the datasets he received. Wilkinson admitted, about his process: “I look at the data and I try to, you know, try to hallucinate a little bit.” The process of data fictionalization for Wilkinson implied a certain defocusing, or soft focus, of the hard edges and exact numbers of data.
The Un/Making. Unmaking the traditional process of data being parsed out by algorithms, the data fictionalization process described by Wilkinson is a mysterious alchemy that takes place in the margins of the human mind, far from the spotlight of attention, in the dark zones of consciousness. The stories of data that re-emerge from it (what is made) are not quite clear but not opaque either–somewhere in between.

4.7 Manipulating Data: Challenges in Access

In the findings so far, we have focused on the process of data fictionalization as experienced by the writers, and the experience of receiving the stories for the participants. However, our project included another important step in manipulating data (Figure 10): the data collection. We examine this aspect of the process here as it directly unmade a common data imaginary: that users could easily access and manipulate their data. While many IoT devices’ companies do provide a means to access and browse users’ data, the process of accessing the data, let alone downloading or collecting it, was rarely straightforward. For instance, while the transcripts of interactions with Amazon’s Alexa can be browsed on the Alexa app, there is no means for the user to effectively download these transcripts and the metadata they contain. Instead, one participant had to manually select, copy and paste in a spreadsheet their household transcripts, then format and clean the data. Often, data collection required ad hoc solutions in the form of an external service of platform, such as the service IFTTT [54] or custom Python scripts. As a result, the logistics of data collection became an important dimension of our team’s interactions with the participants. For most participants, this meant increased engagement with their data—both in terms of cognitive load and logistics commitments—even before they’re received their stories.
Fig. 10.
Fig. 10. Manipulating Data: Participants Al and Laura’s experiences with the Data Epics project were punctuated with the challenging task of gaining access to their own home IoT data, which often required extensive manipulation of the data.
Al and Laura (who were paired with Wilkinson, see Table 7) had several Philips Hue light bulbs installed in various locations of their home, and several of them were programmed according to a specific schedule (such as turning the lights on at 7:00 am in the ‘coffee machine’ area). Early in the study, Al expressed the desire to use these datasets for their stories but due to the complexity of collecting data from the Philips Hue API, this only became possible toward the end of the project. While Philips provides an API to access and ‘browse’ the bulbs’ activity, the process of collecting the data into a log (such as a spreadsheet) proved surprisingly challenging. Our team created a small shield to interface with the Philips API box using off-the-shelf microcontrollers, but the connection could never be reliably established at the participants’ home. After several attempts and iterations, Al—who works in cybersecurity and is a self-taught electronics tinkerer—developed his own data collection system for the Philips API using a Raspberry Pi and a custom Python script. As a result, we were able to use the Philips Hue data for Al and Laura’s last story—which would have been impossible without Al’s experience in programming and physical computing.
Table 7.
Story TitleSmart DeviceSummary
By Joshua Marie Wilkinson Paired with Al and Laura:
So Long, MiraNest thermostatTemperature and desire fluctuate when two people try to be intimate over video conferencing.
What Can I Tell YouNest geofenceData challenge their user to make sense of them.
IntelligenceSonosAn intelligence asks what does this all mean.
The FirePhilips Hue smart bulbsThings take an unexpected turn when Max tries to get back to his apartment.
Table 7. Summaries of Stories by Joshua Marie Wilkinson paired with Al and Laura
In one case, the process of data collection took a judicial turn rather than a material one. For their third story, we decided to use Al’s and Laura’s SONOS device. “We have really good tastes in music,” Al said jokingly, and both he and Laura were enthusiastic at the idea of having their monthly playlists featured in one of their stories.
However, Al was unable to find their data in the SONOS app and therefore initiated a request with the SONOS company to ask for a month’s worth of their usage data. The company replied after some time through one of their lawyers, who asked a few questions to Al before approving the request. It then took another month before the company shared a spreadsheet with the requested monthly dataset with Al. It is only after Al sent us the spreadsheet that we realized that the data sent by SONOS included only metadata such as hours spent listening and streaming providers—but no song titles or artist names. This dataset was then sent to writer Joshua Marie Wilkinson who wrote Intelligence, one of the most obscure and fragmented stories in the Data Epics collection (as described in Section 4.6).
The Un/Making. Our team’s assumption when we started the study was that we would find a way to access the participants’ data, but this idea was rapidly unmade as we realized it was sometimes impossible, sometimes laborious, and often required extra steps beyond navigating to the company’s platform and downloading a spreadsheet. As a result, the landscape of home data collection proved to be a more uncharted terrain than we initially anticipated. This forced us to re-make new ideas around data access, ones which involved a mixture of online and partial documentation, personal know-how and ad hoc solutions.

5 Discussion

Our analysis of the writers and participants’ experiences with the Data Epics project offers a portrait of how encounters with data may be unmade through fiction and how new ones are made. Fictionalization, because it is a semantically rich and multi-layered mode of data representation, encouraged the participants to consider data as constructed and complex fragments of particular phenomena. We argue that fictionalization as a mode of data representation offers the unique capacity to realize multiple possible truths at once. Fiction provides the depth and expansiveness required to depict not just discrete events—like a photograph or painting might—but entire journeys and lives. Through this multifaceted and layered set of exchanges (from data to stories), the Data Epics have shown the potential to awaken the imagination, confront assumptions, and at times force new examinations of our lives with data in intimate spaces like the home.
Before engaging with our discussion below, we acknowledge here some important limitations of the project, in its current form. The size of our team and resources, as well as our commitment to interpretive and qualitative research, allowed us to work with seven writers and seven households. While they were extraordinarily adventurous and jumped head first in this project with us, our analysis only represents their own perspectives, grounded in these authors’ and participants’ current lives in Seattle, USA.
Below, we reflect on the new data imaginaries made via the Data Epics and the value of encountering such imaginaries in the format of stories based on one’s data, the resistance we found in unmaking the idea of seeing oneself in data, and finally our rationale and process of sharing the Data Epics with a broader audience.

5.1 The Making of New Data Imaginaries

One of the central goals to the Data Epics project is to unmake the rigid boundaries around what data are or how they might exist in the world (often technocentric ideas of data that are neutral, unbiased, clean, perfect, private, and representative of reality). The Data Epics firstly engage in this unmaking by making new imaginaries instead: by emphasizing the constructedness of data and by drafting with more nuance a range of experiences people could have with data (in particular home IoT data).
Data are often anticipated as a revealing mirror of one’s own existence (as expected by Stephanie, as well as other participants such as Robert, Oliver, Mary and Taylor), yet Madison challenged this assumption and instead explored a range of identities, all stemming from one household. Similarly, in the context of IoT home data, data is often imagined as private and within a home [27, 32, 61], yet Saleen depicted the economic and political ramifications of data far beyond the home.
Perhaps most commonly seen is the assumption that data are neutral [20, 30, 64, 96]. Lamar’s stories progressively involved more of his own voice and life story, a shift that deeply impacted Oliver’s reflections. Similarly, unlike assumptions that data are facts, and fiction are not [96], and that they don’t overlap [111], Mary and Taylor examined how their data might be more layered and engaged in a deeper investigation. While data are commonly manipulated (cleaned, aggregated, represented) [30], these processes are rarely seen as creative. García and Patrick and roommates positioned the artistic pursuit as the central goal of their exchange–recasting data as a material that could be shaped by both the data producer and interpreter. Finally, Wilkinson’s writing defied a deeply rooted and existential assumption (or maybe human desire) that data might be knowable. The voice of data in his writing compelled the reader to consider the ways they can “know” data through representation.
When the writers chose to embark on this project, most of them were attracted by the unexpected and challenging artistic constraint of working with real data as part of their short fiction stories. From the first dataset, most authors knew that they were not trying to rewrite the past month in a specific household, or to portray a specific person based on their home data. This ‘detective’ work was not interesting to them because they knew they would not get it right, and because they were able to see the project as an opportunity to explore something more intriguing. Each in their own way, the writers asked the question ‘what is data?’
The authors used their (very expansive) imaginations in combination with the prompts we offered (see section 3.3) for crafting each story. We argue that imagination (and fiction) is a process of understanding that exist alongside other processes of rationalization and reasoning such as academic research. One could propose that the imaginaries unmade in this project are close to existing critiques of data and data science (as seen in fields like media studies and Science and Technology Studies), and they would be right. However, we see an important distinction between reading a critique and experiencing it. The difference hinges on the use of fiction combined with real data, from real participants, to create uniquely situated stories. The work the writers did was to take action with these critiques and to turn them into new imaginaries that participants could read and connect with their own lives. Finally, we also reflect on the fact that we did not see one main data imaginary unmade or made throughout the project. In fact, we are appreciative the authors’ more diffractive work [88] which showed alternatives, variations, options for what other visions of data could be (even though we had given each of them the same inspiration).
The Data Epics exemplify well Ratto’s call for combining unmaking with making: “In other words, we must use deconstructive moves to first take apart the system under critique, but should also find new ways to put it back together differently.” [81] (p. 312). However, as we mention at the start of this section, the Data Epics work in a slightly different sequence: new imaginaries were first made to then start unmaking (or deconstructing) existing data imaginaries. This is significant because it demonstrates a new approach to unmaking: one that emphasizes making as a starting point. It also shows how polyvocal making (the creation of a new set of imaginaries) can work as ‘experiments and demonstrations’ [57], enacting (and hence producing) new imaginaries. The plurality is central here, as it shows that more than one imaginary can exist at once.

5.2 In Search of the Self: Resisting the Unmaking

From the perspective of the stories and the writers’ experiences, we saw the construction of new data imaginaries, which we argue is doing the work of unmaking commonly held data imaginaries. However, as we showed in the findings, we also encountered important frictions from the participants’ point of view. The participants knew that this was an experimental project and that part of the goal was to explore other ways of seeing data. Most participants also consistently expressed ‘not having expectations’ for their stories. Yet, many participants shared that they were left feeling like they could not see themselves in the stories. This suggests that there are some assumptions about data—which in turn feeds into data imaginaries—that are harder to shake off. In this case, the idea that data is ought to be a representation of reality, and that it also ought to be legible, readable, or recognizable in some way [30, 52].
This appeared in Robert’s desire for less abstract stories, in Taylor and Mary’s satisfaction once they finally recognized utterances from their voice assistant in their last two stories, and in Stephanie’s disappointment once she saw her stories move farther and farther away from her own identity. Some participants still embraced the new views of data they encountered, often from a more intellectual curiosity standpoint: for their artistic pursuits (with Patrick), or for their perspectives on human interpretation within data processes (with Oliver). Yet, Patrick still expressed how satisfyingly uncanny it felt to read a story that represented his situation so closely (in story 1), and Oliver still needed time to adjust his expectations to recognize his data and find new ways to read the stories to build deeper meaning.
In hindsight, the resistance we encountered is not surprising. After all, as a research team, we scaffolded the writers’ experience with prompts and excerpts (as discussed in Section 3.3), but chose to leave the participants with less direction. This is in part because we viewed the writers as co-creators of this project and of new data imaginaries, whereas we wanted the participants to receive the stories with their usual assumptions, and see how the stories confirmed, complicated or unmade their current views of data. The tension as to how much guidance and direction to give the writers and the participants remained throughout the project. This is a learning from a methodological standpoint which can further conversations about preparing participants in these kinds of research projects. Ambe et al., in their work with older writers, reflect on “balancing the author’s need for freedom and creativity with the researcher’s desire to guide the process toward the design investigation at hand” [2]. In our case we would also add that an important dimension was balancing the expectations of participants with the core theoretical goals of the project.
However, we also see that the expectation to be seen in the data stems from the ongoing pressures for people to be legible, in a world where technological systems are more and more opaque: “data reenacts… the capture of bodies for predictive analytics encourages those bodies to behave in ways that are most compatible with the machine around them—and, by extension, the institutions behind those machines.” [52] (p. 7). As people encounter more and more of these systems, their expectations for data to objectively represent themselves continues to grow, building on the lasting legacy of the Enlightenment “and its particular alliance of objectivity, human reason and technological progress” [52] (p. 16). In that sense, even if we had better prompted the participants, they might still have had this almost visceral desire to see themselves in the data.
Using fiction to represent data acknowledges how imagination is already part of how we construct our understanding of data, and, furthermore, reiterates how interpretive data are. At the same time, it shows how some parts of our imaginaries are deeply rooted and intertwined in much larger and more complex systems of belief around technology, modernity, and truth.

5.3 Collective Imaginaries: Sharing the Data Epics

The power of the Data Epics was to establish a solid (albeit anonymous) relationship between the producers of data and the interpreters of the data (the writers). We believe that participants had a strong interest in the stories because they knew a human had spent the time writing something based on something they (or their household) had produced.
At the same time, considering Jasanoff and Kim’s definition of sociotechnical imaginaries [57], we realized that our audience for the Data Epics stories could be much broader than the TOCHI academic community, and the seven households and writers we worked with. Jasanoff and Kim [57] claim: “imagination also operates at an intersubjective level, uniting members of a social community in shared perceptions of futures that should or should not be realized” (p. 6). We believe that if we don’t actively work to unmake existing data imaginaries and offer alternatives, our shared perceptions of data will continue to be oriented toward and guided by surveillance capitalism, data economy, and a lack of control and agency. We see potential in the broader dissemination of the Data Epics stories, and our hope is that as more people know about this project, more can start to unmake and remake data imaginaries.
One of the common challenges with design research projects (often speculative and discursive ones) is finding ways to reach a broader audience, to be able to generate discussion, reflection [31] and, in our case, broaden data imaginaries. While this article’s focus is not on our dissemination to the general public strategy, we briefly share and reflect on efforts in this direction.
We have successfully launched a website hosting all 28 stories (www.dataepics.studio), see Figure 11. We envision the website as a resource for designers, policy makers, artists, writers, and educators.
Fig. 11.
Fig. 11. Section of the homepage for the Data Epics website which showcases all 28 stories.
The website includes not only the stories but also the original data used to create the stories. This simple design feature is meant to further give context to the stories, and encourage comparison and reflection across the two types of data representation (see Figures 12 and 13). The website also hosts an ‘Activities’ tab, where visitors can find six activities meant to interpretatively explore their own data, similarly to the Data Epics authors’ processes.
Fig. 12.
Fig. 12. Top of the page for a story which includes the title and author, as well as tabs to read more about the author, the data collected and the writing prompt (on the left).
Fig. 13.
Fig. 13. View while reading a story on the Data Epics website which includes the story on the right column and the data that inspired that story in the left column, in this case voice assistant data.
Over the last year, the website has received two major design award recognition: Data Epics was shortlisted on the IxDA 2023 Interaction Awards and it won Runner Up in the Speculative Design category of Core77 2023 Design Awards. These awards are extremely important as they are a direct pathway to reaching designers in industry, artists, and technology and design enthusiasts, all of whom might be inspired by this work and further share it with others.
In May 2022, we also hosted a free live reading event at a local gallery named The Groceries Studio, in Seattle, USA. At this event, we invited each writer to read one of their stories, in front of an audience of about 50 people. While the audience was small, the event was covered by our state local news, in the art and culture column (https://crosscut.com/culture/2022/05/artsea-seattle-writers-take-data-mining). Finally, Alma García and Garrett Saleen both successfully published one of their Data Epics stories in literary journals [42, 87]. This is particularly exciting as it shows how stories are able to move between audiences, further spreading new data imaginaries. We find it particularly important to discuss these broader dissemination strategies (similarly to [45]), because without them, the data imaginaries created as part of this project would remain inaccessible to a more general public.
As we articulated at the beginning of this subsection, we understand that the value the participants drew from reading stories about their own data will not be replicated when people from the broader public access the Data Epics website (or if they attended the live reading). The original Data Epics experience responds to what Sanches et al. call diffraction-in-action: “Engaging data diffractively offers a way to understand data differently and reposition it as something that is lived, situated, and contextual, making designs that are closer to the entangled phenomena of being in the world” [88]. Reading stories from other people’s data may not have the same situatedness, however, the possibility to explore data side by side with the stories may prompt curiosity and interest. In addition, the collection of stories holds a range of perspectives, worlds, and characters that in and of themselves portray data in an array of strange and odd ways. As Pierce [79] has argued about speculative design artifacts, directly ‘using’ a prototype might not be the only way to experience a new idea or provocation. In this case, imagined or conceptual use might be enough for readers who can imagine which data they might want to send writers, and who might speculate about the stories they could receive.

6 In Closing: Unmaking and Making

What are data? How do we know what data are? The Data Epics project investigated the symbolic and cultural understandings of data beyond its more familiar definitions of the quantities or symbols on which operations are performed by a computer or more generally the things known or assumed as facts. By commissioning and then sharing fictionalizations of data that were unfamiliar, often idiosyncratic, and intensely expressive of distinct voices, we sought to destabilize widespread conceptions of data and to encourage the proliferation of new data understandings and imaginaries.
Finally, we reflect on our use of Unmaking as an analytical lens for the Data Epics project. While there is a healthy corpus of work around how to unmake, uncraft, or undesign material, or digital things, there is currently less clarity around how we might unmake ideas, narratives, or worldviews (with the exception of [39] and [84]). Our work involved many intangible assumptions about data and more tangible (not in a physical way, but in a concrete sense) fiction stories. We saw an important link between what the stories made (new imaginaries, new perspectives, new characters, new worlds) and how, as a collection, they unmade broader points of view about data. This combination of making and unmaking in fact became central to our understanding of unmaking as a practice.
Sections 5.1 and 5.2 above also demonstrate the potential asymmetries within processes of unmaking: making the stories seemed to feel exploratory and fruitful (even if challenging) for the writers, but seeing these new imaginaries clash with existing assumptions created a more uncomfortable (and at times disengaging) experience of unmaking for the participants. We argue that this process of disorientation that many of the participants felt is necessary to access and develop new imaginaries. In this process, we observed unmaking as a consequence of making; how the creation of new data imaginaries displaced others and unsettled existing data narratives. In that sense, we believe that the specific process of data fictionalization unmakes data imaginaries by offering new vistas into the worlds of data, making dominant narratives a little less commanding or authoritative.
In closing, we reiterate how imagination is indeed crucial to how we humans navigate the world. Philosopher Nigel T. Thomas explains that imagination makes it “possible for us to think outside the confines of our present perceptual reality, to consider memories of the past and possibilities for the future, and to weigh alternatives against one another” [99]. In the Data Epics, we sought to expand the imaginaries of data through fiction stories so that the producers of data could “think outside the confines” of the data reality that is usually presented to them. Data imaginaries need not be only produced by marketing agencies, production houses, tech companies, media, or even design studios; the Data Epics are just one exploration of what other accounts of data can be generated through a more inventive engagement.

Acknowledgments

Many thanks to the fiction writers and participants of the Data Epics project. Thank you to the students who participated in the DRGs over the years: Elva Chen, Auden Finch, Jackson Jiang, Sai Kukkadapu, Hannah Liao, Riley Mehl, Aivy Phan, Yuna Shin, Chandler Simon, and Janey Yee. Thanks to Heidi Biggs for their help at the early stages of the Data Epics. Thanks to Stephanie Tang Waldrop for her ongoing work throughout the project. Finally, many thanks to the reviewers and editors of this Special Issue on Unmaking.

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  1. Un/Making Data Imaginaries: The Data Epics

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    cover image ACM Transactions on Computer-Human Interaction
    ACM Transactions on Computer-Human Interaction  Volume 31, Issue 6
    December 2024
    498 pages
    EISSN:1557-7325
    DOI:10.1145/3613711
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    This work is licensed under a Creative Commons Attribution International 4.0 License.

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    Publication History

    Published: 14 December 2024
    Online AM: 14 August 2024
    Accepted: 25 June 2024
    Revised: 17 June 2024
    Received: 30 June 2023
    Published in TOCHI Volume 31, Issue 6

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    1. Data
    2. Internet of Things
    3. Fiction
    4. Data Interpretation
    5. Data Representation
    6. Data Fictionalization
    7. Imaginaries
    8. Unmaking

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