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Mining from open answers in questionnaire data

Published: 26 August 2001 Publication History

Abstract

Surveys are an important part of marketing and customer relationship management, and open answers (i.e., answers to open questions) in particular may contain valuable information and provide an important basis for making business decisions. We have developed a text mining system that provides a new way for analyzing open answers in questionnaire data. The product is able to perform the following two functions: (A) accurate extraction of characteristics for individual analysis targets, (B) accurate extraction of the relationships among characteristics of analysis targets. In this paper, we describe the working of our text mining system. It employs two statistical learning techniques: rule analysis and Correspondence Analysis for performing the two functions. Our text mining system has already been put into use by a number of large corporations in Japan in the performance of text mining on various types of survey data, including open answers about brand images, open answers about company images, complaints about products, comments written on home pages, business reports, and help desk records. In this it has been found to be useful in forming a basis for effective business decisions.

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  • (2019)The promise of open survey questions—The validation of text-based job satisfaction measuresPLOS ONE10.1371/journal.pone.022640814:12(e0226408)Online publication date: 26-Dec-2019
  • (2019)SentiVerb system: classification of social media text using sentiment analysisMultimedia Tools and Applications10.1007/s11042-019-07995-2Online publication date: 30-Jul-2019
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cover image ACM Conferences
KDD '01: Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining
August 2001
493 pages
ISBN:158113391X
DOI:10.1145/502512
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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New York, NY, United States

Publication History

Published: 26 August 2001

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Author Tags

  1. Association Rules
  2. Classification Rules
  3. Correspondence Analysis
  4. Open Question
  5. Questionnaire Data
  6. Survey
  7. Text Mining

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KDD '01 Paper Acceptance Rate 31 of 237 submissions, 13%;
Overall Acceptance Rate 1,133 of 8,635 submissions, 13%

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Cited By

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  • (2019)Text Mining Analysis to Evaluate Stakeholders’ Perception Regarding Welfare of Equines, Small Ruminants, and TurkeysAnimals10.3390/ani90502259:5(225)Online publication date: 8-May-2019
  • (2019)The promise of open survey questions—The validation of text-based job satisfaction measuresPLOS ONE10.1371/journal.pone.022640814:12(e0226408)Online publication date: 26-Dec-2019
  • (2019)SentiVerb system: classification of social media text using sentiment analysisMultimedia Tools and Applications10.1007/s11042-019-07995-2Online publication date: 30-Jul-2019
  • (2018)Expert Recommendation Based on Collaborative Filtering in Subject ResearchProceedings of the 1st International Conference on Information Science and Systems10.1145/3209914.3209939(291-298)Online publication date: 27-Apr-2018
  • (2017)Unsupervised learning of fundamental emotional states via word embeddings2017 IEEE Symposium Series on Computational Intelligence (SSCI)10.1109/SSCI.2017.8280819(1-6)Online publication date: Nov-2017
  • (2017)Geo-localized public perception visualization using GLOPP for social media2017 8th IEEE Annual Information Technology, Electronics and Mobile Communication Conference (IEMCON)10.1109/IEMCON.2017.8117192(439-445)Online publication date: Oct-2017
  • (2016)An interpretation of sentiment analysis for enrichment of Business Intelligence2016 IEEE Region 10 Conference (TENCON)10.1109/TENCON.2016.7847950(18-23)Online publication date: Nov-2016
  • (2015)Active Learning Based Weak Supervision for Textual Survey Response ClassificationComputational Linguistics and Intelligent Text Processing10.1007/978-3-319-18117-2_23(309-320)Online publication date: 2015
  • (2014)Simple correspondence analysisCorrespondence Analysis10.1002/9781118762875.ch04(120-176)Online publication date: 29-Aug-2014
  • (2012)Supporting Assessment of Open Answers in a Didactic SettingProceedings of the 2012 IEEE 12th International Conference on Advanced Learning Technologies10.1109/ICALT.2012.149(678-679)Online publication date: 4-Jul-2012
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