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User expectations for the location of web objects

Published: 31 March 2001 Publication History

Abstract

This study examined where individuals expect specific web-related objects to be located on a typical web page. The web objects examined were: web page title, internal and external grouping of links, a link to the homepage, internal search engine, and advertisement banner(s). The results suggest that users do have definable expectations concerning the location of these web objects.

Cited By

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  • (2020)Investigating the Relationship between Web Object Characteristics and Cognitive Conflict Using Mouse-trackingInternational Journal of Human–Computer Interaction10.1080/10447318.2020.1808352(1-19)Online publication date: 31-Aug-2020
  • (2019)AB4WebProceedings of the ACM on Human-Computer Interaction10.1145/33311603:EICS(1-28)Online publication date: 13-Jun-2019
  • (2016)Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM IntentionsJournal of Hospitality & Tourism Research10.1177/109634801351591841:1(93-127)Online publication date: 27-Jul-2016
  • Show More Cited By

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cover image ACM Conferences
CHI EA '01: CHI '01 Extended Abstracts on Human Factors in Computing Systems
March 2001
544 pages
ISBN:1581133405
DOI:10.1145/634067
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 31 March 2001

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Author Tags

  1. advertisements
  2. display structure
  3. website object placement

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CHI01
Sponsor:
CHI01: Human Factors in Computing Systems
March 31 - April 5, 2001
Washington, Seattle

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Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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CHI 2025
ACM CHI Conference on Human Factors in Computing Systems
April 26 - May 1, 2025
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Cited By

View all
  • (2020)Investigating the Relationship between Web Object Characteristics and Cognitive Conflict Using Mouse-trackingInternational Journal of Human–Computer Interaction10.1080/10447318.2020.1808352(1-19)Online publication date: 31-Aug-2020
  • (2019)AB4WebProceedings of the ACM on Human-Computer Interaction10.1145/33311603:EICS(1-28)Online publication date: 13-Jun-2019
  • (2016)Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM IntentionsJournal of Hospitality & Tourism Research10.1177/109634801351591841:1(93-127)Online publication date: 27-Jul-2016
  • (2016)Is It Still Where I Expect It?—Users’ Current Expectations of Interface Elements on the Most Frequent Types of WebsitesInteracting with Computers10.1093/iwc/iww012Online publication date: 30-Aug-2016
  • (2015)Identifying the Importance of Web Objects: A Study of ASEAN PerspectivesAdvances in Visual Informatics10.1007/978-3-319-25939-0_41(464-475)Online publication date: 27-Oct-2015
  • (2015)Factors Influencing Online Shop Layout PreferencesHuman-Computer Interaction: Users and Contexts10.1007/978-3-319-21006-3_40(419-429)Online publication date: 21-Jul-2015
  • (2014)Modeling Online Buyers' Preferences Related to Webpages Layout: Methodology and Preliminary ResultsAdvances in Applied Digital Human Modeling10.1201/EBK1439835111-53(499-509)Online publication date: 23-Sep-2014
  • (2013)Users’ Expectation of Web Objects Location: Case Study of ASEAN CountriesAdvances in Visual Informatics10.1007/978-3-319-02958-0_35(383-395)Online publication date: 2013
  • (2011)You Never Get a Second Chance to Make a First ImpressionAdvanced Technologies Management for Retailing10.4018/978-1-60960-738-8.ch011(221-235)Online publication date: 2011
  • (2010)Modelling online buyers' preferences related to webpages layout: Methodology and preliminary resultsAdvances in Applied Digital Human Modeling10.1201/EBK1439835111-54(511-521)Online publication date: 9-Jun-2010
  • Show More Cited By

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