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Evaluating example-based search tools

Published: 17 May 2004 Publication History
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  • Abstract

    A crucial element in consumer electronic commerce is a catalog tool that not only finds the product for the user, but also convinces him that he has made the best choice. To do that, it is important to show him ample choices while keeping his interaction effort below an acceptable limit. Among the various interaction models used in operational e-commerce sites, ranked lists are by far the most popular tool for product navigation and selection. However, as the number of product features and the complexity of user's criteria increase, a ranked list's efficiency becomes less satisfactory. As an alternative, research groups from the intelligent user interface community have developed various example-based search tools, including SmartClient from our laboratory. These tools not only perform personalized search, but also support tradeoff analysis. However, despite the academic interest, example-based search paradigms have not been widely adopted in practice. We have examined the usability of such tools on a variety of tasks involving selection and tradeoff. The studies clearly show that example-based search is comparable to ranked lists on simple tasks, but significantly reduces the error rate and search time when complex tradeoffs are involved. This shows that such tools are likely to be useful particularly for extending the scope of consumer e-commerce to more complex products.

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    cover image ACM Conferences
    EC '04: Proceedings of the 5th ACM conference on Electronic commerce
    May 2004
    278 pages
    ISBN:1581137710
    DOI:10.1145/988772
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 17 May 2004

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    Overall Acceptance Rate 664 of 2,389 submissions, 28%

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    • (2020)Important Internet Applications of ClassificationClassification Methods for Internet Applications10.1007/978-3-030-36962-0_1(1-68)Online publication date: 30-Jan-2020
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