Multimodality: Foundations, Research and Analysis – A Problem-Oriented Introduction

John Bateman; Janina Wildfeuer; Tuomo Hiippala

Published by De Gruyter Mouton 2017

Multimodality

Foundations, Research and Analysis – A Problem-Oriented Introduction

John Bateman , Janina Wildfeuer and Tuomo Hiippala

In the series Mouton Textbook

https://doi.org/10.1515/9783110479898

Overview
Contents

About this book

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

First foundational introduction to the full breadth of multimodality
Puts students and practitioners in control of all options currently available for multimodal research across disciplines
Use cases illustrating practical multimodal analysis

Author / Editor information

John A. Bateman and Janina Wildfeuer, University of Bremen, Germany; Tuomo Hiippala, University of Helsinki, Finland.

Reviews

"Bateman, Wildfeuer und Hiippala legen mit diesem Buch eine Einführung in die Multimodalitätsforschung vor, die Neulingen einen umfassenden, praxisbezogenen Einblick in das Feld ermöglicht und gleichzeitig vielfältige Anregungen und Anstösse für Forschung bereithält. Für Überlegungen zur Multimodalität im DaF/DaZ-Bereich steht hier somit eine hilfreiche Vergleichsfolie für weitere Diskussionen zur Verfügung [...] Besonders hervorzuheben sind auch die umfangreiche Bibliographie und das Stichwortregister, die den Zugang zum Feld der Multimodalität ungemein erleichtern und vermutlich so schon alleine für eine Vielzahl von Studierenden ein gewinnbringender Ausgangspunkt für eigene Arbeiten werden dürften."
Arne Krause in: Zielsprache Deutsch 45, 1 (2018); 73-75

"The breadth of topics and detailed writing are finely balanced with an accessible, engaging style that is annotated with color figures which model concepts, encapsulate frameworks and demonstrate analyses. The book’s tripartite structure, from foundation to methods to case studies, offers students and practitioners alike firm ground and a clear path forward for conducting detailed multimodal analyses –a welcomed and needed foundational textbook."
Chris Featherman in: Discourse Studies 2018, Vol. 20(3) 443–457

"Les outils présentés au sein de cet ouvrage sont ainsi le point de départ fondamental pour explorer le champ de la multimodalité dans son ensemble et, plus largement, pour s’ouvrir à de nouvelles perspectives d’analyse."
Alida M. Silletti in: publifarum, http://farum.it/lectures/ezine_articles.php?art_id=540

"[...] [the title] can make a worthwhile addition to the field and may encourage LL scholars to engage more explicitly with multimodality research."
Jeffrey L. Kallen in: Linguistic Landscape 4, (2018), 96–99

Topics

Frontmatter Publicly Available Download PDF	I
Contents Publicly Available Download PDF	V
How to use this book Requires Authentication Unlicensed Licensed Download PDF	1
Part I: Working your way into ‘multimodality’
1 Introduction: the challenge of multimodality Requires Authentication Unlicensed Licensed Download PDF	5
2 Recognising multimodality: origins and inspirations Requires Authentication Unlicensed Licensed Download PDF	22
3 Where is multimodality? Communicative situations and their media Requires Authentication Unlicensed Licensed Download PDF	74
4 What is multimodality? Semiotic modes and a new ‘textuality’ Requires Authentication Unlicensed Licensed Download PDF	112
Part II: Methods and analysis
5 The scope and diversity of empirical research methods for multimodality Requires Authentication Unlicensed Licensed Download PDF	137
6 Are your results saying anything? Some basics Requires Authentication Unlicensed Licensed Download PDF	169
7 Multimodal navigator: how to plan your multimodal research Requires Authentication Unlicensed Licensed Download PDF	211
Part III: Use cases
Use case area 1: temporal, unscripted
8 Gesture and face-to-face interaction Requires Authentication Unlicensed Licensed Download PDF	239
Use case area 2: temporal, scripted
9 Performances and the performing arts Requires Authentication Unlicensed Licensed Download PDF	251
Use case area 3: spatial, static
10 Layout space Requires Authentication Unlicensed Licensed Download PDF	263
11 Diagrams and infographics Requires Authentication Unlicensed Licensed Download PDF	279
12 Comics and graphic novels Requires Authentication Unlicensed Licensed Download PDF	295
Use case area 4: spatial, dynamic
13 Film and the moving (audio-)visual image Requires Authentication Unlicensed Licensed Download PDF	327
14 Audiovisual presentations Requires Authentication Unlicensed Licensed Download PDF	340
Use case area 5: spatiotemporal, interactive: ‘media that bite back’
15 Webpages and dynamic visualisations Requires Authentication Unlicensed Licensed Download PDF	347
16 Social media Requires Authentication Unlicensed Licensed Download PDF	355
17 Computer and video games Requires Authentication Unlicensed Licensed Download PDF	366
18 Final words: ready, steady, analyse! Requires Authentication Unlicensed Licensed Download PDF	379
Bibliography Requires Authentication Unlicensed Licensed Download PDF	383
Index Requires Authentication Unlicensed Licensed Download PDF	411

(Deutsch)

Language: English
Publisher: De Gruyter Mouton
Audience: Students/Researchers/Practitioners in Multimodality (Linguistics, Media/Communication/Literary/Cultural Studies etc.)
Pages
- Front matter: 8
- Main content: 416
Illustrations
- Illustrations: 100
- Coloured Line drawings: 30
Keywords: Applied Linguistics; Communication; Media; Multimodality

eBook

Published: April 10, 2017
ISBN: 9783110479898

Paperback

Published: April 10, 2017
ISBN: 9783110479423