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I am a PhD student at the Department of Management and Marketing, at the Faculty of Economics and of [...]
I am a PhD student at the Department of Management and Marketing, at the Faculty of Economics and Management of the Czech University of Life Sciences in Prague. My research interests mainly concern on human resource management, employee recruitment, employee benefits. I also teach the field of human resource management. Achieved master's degree (Ing.) in management at the Faculty of Economics and Management of the Czech University of Life Sciences in Prague in 2019.
Assistant Professor at the Department of Management and Marketing, Faculty of Economics and Czech of [...]
Assistant Professor at the Department of Management and Marketing, Faculty of Economics and Management, Czech University of Life Sciences Prague. My expertise extends to teaching and mentoring students, and I am particularly passionate about instructing in Human Resources Management, Leadership, and Strategic Management. My research initially focused on intellectual capital reporting and communities of practice. Currently, it primarily addresses topics in human resources management such as job autonomy, employee benefits, burnout syndrome, work-life balance, and the future of work. Additionally, I serve as the contact person for practical collaborations. Educational Background: I hold a Doctor of Philosophy (Ph.D.) in Intellectual Capital Disclosure from the Czech University of Life Sciences Prague, Faculty of Economics and Management, earned in 2013.
I am the Assistant Professor (lecturer and researcher) at the Department of Management and Faculty I [...]
I am the Assistant Professor (lecturer and researcher) at the Department of Management and Marketing, Faculty of Economics and Management, Czech University of Life Sciences Prague. My research interests are business simulation games, experimental research methods (Eye-tracking), marketing research, competencies development, and skills training. I am passionate about teaching the following subjects: Business skills, Marketing, Marketing Communication, Online marketing, and Marketing research. Educational background: Ph.D. in Management Faculty of Economics and Management, Czech University of Life Sciences Prague (CZU), Prague, Czech Republic, 2021
Associate Professor and Head of the Department of Management, Faculty of Economics and Management, a [...]
Associate Professor and Head of the Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague. He teaches Management and Marketing, Management Skills, Marketing Management, Online marketing, and Innovation management. He has been a researcher since 2010. His research interests are management, gamification, and social sites. He has published over 50 articles, including many in impacted journals.
This article addresses the pressing issue of attracting Generation Z to the agriculture sector in the Czech Republic, a vital issue given its crucial role in ensuring food security and sustainability. During demographic changes and declining interest from younger generations to work in agriculture, it is essential to understand and meet the specific needs of this generation. This article examines the alignment between advertised employee benefits and the preferences of Generation Z, offers a new employee benefits categorization, and highlights possible interventions to increase the attractiveness of the agricultural sector in the labor market. Based on a literature review, quantitative content analysis of job advertisements, and a questionnaire survey, the research aims to evaluate the current offers of employee benefits in the agricultural sector in the Czech Republic in terms of their attractiveness and how they are perceived by Generation Z before then categorizing these employee benefits. The results show that benefits from the “Holiday and times off” category have the highest value for Generation Z and that, on the contrary, they value benefits from the “Benefits for work–life balance” category the least. A total of seven categories of employee benefits have been newly identified.
Heřmanová, M.; Kuralová, K.; Prokop, M.; Pilař, L.
The Attractiveness of Employee Benefits in Agriculture from the Perspective of Generation Z. Agriculture2024, 14, 1204.
https://doi.org/10.3390/agriculture14071204
AMA Style
Heřmanová M, Kuralová K, Prokop M, Pilař L.
The Attractiveness of Employee Benefits in Agriculture from the Perspective of Generation Z. Agriculture. 2024; 14(7):1204.
https://doi.org/10.3390/agriculture14071204
Chicago/Turabian Style
Heřmanová, Michaela, Kateřina Kuralová, Michal Prokop, and Ladislav Pilař.
2024. "The Attractiveness of Employee Benefits in Agriculture from the Perspective of Generation Z" Agriculture 14, no. 7: 1204.
https://doi.org/10.3390/agriculture14071204
Note that from the first issue of 2016, this journal uses article numbers instead of page numbers. See further details here.
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Heřmanová, M.; Kuralová, K.; Prokop, M.; Pilař, L.
The Attractiveness of Employee Benefits in Agriculture from the Perspective of Generation Z. Agriculture2024, 14, 1204.
https://doi.org/10.3390/agriculture14071204
AMA Style
Heřmanová M, Kuralová K, Prokop M, Pilař L.
The Attractiveness of Employee Benefits in Agriculture from the Perspective of Generation Z. Agriculture. 2024; 14(7):1204.
https://doi.org/10.3390/agriculture14071204
Chicago/Turabian Style
Heřmanová, Michaela, Kateřina Kuralová, Michal Prokop, and Ladislav Pilař.
2024. "The Attractiveness of Employee Benefits in Agriculture from the Perspective of Generation Z" Agriculture 14, no. 7: 1204.
https://doi.org/10.3390/agriculture14071204
Note that from the first issue of 2016, this journal uses article numbers instead of page numbers. See further details here.
