What is ZARA (INDITEX GROUP) operational features that make them so unique in its industry? What ... more What is ZARA (INDITEX GROUP) operational features that make them so unique in its industry? What is ZARA (INDITEX GROUP) concept? The main features Zara (Inditex group) has that makes them unique is that they are focusing on internal development. With major investments in manufacturing, logistics, and IT responsible for their rapid expansion, the centralized logistics model, and a solid distribution network sets Zara apart from their competition. Zara's product merchandising policies emphasized broad, rapidly changing product lines, relatively high fashion content, and reasonable, but not excessive physical quality. Zara created two basic collections each year that were phased in through the fall/winter and spring/summer seasons, adapting to trends and differences across markets.
What is ZARA (INDITEX GROUP) operational features that make them so unique in its industry? What ... more What is ZARA (INDITEX GROUP) operational features that make them so unique in its industry? What is ZARA (INDITEX GROUP) concept? The main features Zara (Inditex group) has that makes them unique is that they are focusing on internal development. With major investments in manufacturing, logistics, and IT responsible for their rapid expansion, the centralized logistics model, and a solid distribution network sets Zara apart from their competition. Zara's product merchandising policies emphasized broad, rapidly changing product lines, relatively high fashion content, and reasonable, but not excessive physical quality. Zara created two basic collections each year that were phased in through the fall/winter and spring/summer seasons, adapting to trends and differences across markets.
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