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2012 MTV Video Music Awards

The 2012 MTV Video Music Awards, hosted by Kevin Hart, took place on Thursday, September 6, 2012, honoring the best music videos from the previous year. The awards were broadcast from the Staples Center arena at L.A. Live in Downtown Los Angeles.[1] Nominations were announced on July 31, 2012. Rihanna and Drake were the most nominated artists that year, with five nominations apiece, followed by Katy Perry and Beyoncé, who received four.[2]

2012 MTV Video Music Awards
DateThursday, September 6, 2012
LocationStaples Center (Los Angeles, California)
CountryUnited States
Hosted byKevin Hart
Most awardsOne Direction (3)
Most nominationsRihanna and Drake (5 each)
Television/radio coverage
NetworkMTV
Produced byAmy Doyle
Garrett English
Jesse Ignjatovic
Dave Sirulnick
Directed byHamish Hamilton
← 2011 · MTV Video Music Awards · 2013 →

One Direction was the biggest winner of the night winning their three nominations, including Best New Artist, and Rihanna went on to win Video of the Year. Both M.I.A. and Chris Brown won two awards each.[3][4]

The awards ceremony, with an average of 6.1 million viewers, was the least-watched VMA show since 2007. The major factor which contributed to the drop in ratings was most likely altering the program's broadcast date to Thursday instead of Sunday, the day MTV had been using since 2004, with the exception of the 2006 ceremony. MTV also moved up the telecast to 8pm instead of 9pm, to avoid competing with President Barack Obama's speech at the 2012 Democratic National Convention. This was somewhat early for MTV's targeted audience.[5] Best Special Effects renamed Best Visual Effects.

Performances

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Artist(s) Song(s)
Pre-show
Demi Lovato "Give Your Heart a Break"
Main show
Rihanna
ASAP Rocky
Calvin Harris
"Cockiness (Love It)" (Remix)
"We Found Love"
Pink "Get The Party Started" (intro)
"Blow Me (One Last Kiss)"
Frank Ocean "Thinkin' Bout You"
One Direction "One Thing"
Lil Wayne
2 Chainz
"Yuck!"
"No Worries"
Green Day "Let Yourself Go"
Alicia Keys
Nicki Minaj
(with Gabby Douglas)
"Girl on Fire"
Taylor Swift "We Are Never Ever Getting Back Together"
House artist

Source:[6][7][8]

Presenters

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Pre-show

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  • Sway Calloway – presented Best Video with a Message
  • James Montgomery – presented Best Electronic Dance Music Video
  • Jim Cantiello and Ton Do-Nguyen – presented Most Share-Worthy Video
  • Christina Garibaldi – Red Carpet

Main show

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Winners and nominees

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Nominees were announced on July 31, 2012.[2]

Video of the Year

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  Rihanna (featuring Calvin Harris) – "We Found Love"

Best Male Video

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  Chris Brown – "Turn Up the Music"

Best Female Video

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  Nicki Minaj – "Starships"

Best New Artist

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  One Direction – "What Makes You Beautiful"

Best Pop Video

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  One Direction – "What Makes You Beautiful"

Best Rock Video

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  Coldplay – "Paradise"

Best Hip-Hop Video

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  Drake (featuring Lil Wayne) – "HYFR"

Best Electronic Dance Music Video

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  Calvin Harris – "Feel So Close"

Best Direction

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  M.I.A. – "Bad Girls" (Director: Romain Gavras)

Best Choreography

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  Chris Brown – "Turn Up the Music" (Choreographer: Anwar "Flii" Burton)

Best Visual Effects

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  Skrillex – "First of the Year (Equinox)" (Visual Effects: Deka Brothers and Tony "Truand" Datis)

Best Art Direction

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  Katy Perry – "Wide Awake" (Art Director: Benji Bamps)

Best Editing

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  Beyoncé – "Countdown" (Editors: Alexander Hammer and Jeremiah Shuff)

Best Cinematography

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  M.I.A. – "Bad Girls" (Director of Photography: André Chemetoff)

Best Video with a Message

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  Demi Lovato – "Skyscraper"

Most Share-Worthy Video

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  One Direction – "What Makes You Beautiful"

Best Latino Artist

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  Romeo Santos[10]

See also

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References

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  1. ^ Montgomery, James (15 May 2012). "2012 Video Music Awards To Take Over Staples Center Show will air live from Los Angeles on Thursday, September 6, at 8 p.m. ET/PT". MTV News. Archived from the original on September 14, 2012. Retrieved 2012-05-15.
  2. ^ a b Kaufman, Gil (July 31, 2012). "2012 MTV Video Music Awards: The Nominations Are In!". MTV News. Archived from the original on August 2, 2012.
  3. ^ "MTV's video music awards keep the entertainment to a minimum". Guardian UK. 7 September 2012. Retrieved 12 September 2012.
  4. ^ "One Direction beat Justin Bieber and Rihanna at MTV awards". Daily Telegraph. 7 September 2012. Retrieved 12 September 2012.
  5. ^ "Ratings dwindle for MTV's annual VMA show". AP. 11 September 2012. Retrieved 16 September 2012.
  6. ^ performers
  7. ^ Kaufman, Gil (2012-08-27). "Frank Ocean, Rihanna Join 2012 MTV Video Music Awards Lineup | MTV Video Music Awards". Mtv.com. Archived from the original on August 27, 2012. Retrieved 2012-09-07.
  8. ^ "Lil Wayne, 2 Chainz, Nicki Minaj Set To Perform At 2012 VMAs!". MTV. Archived from the original on September 5, 2012. Retrieved 4 September 2012.
  9. ^ "About The 2012 MTV Video Music Awards". MTV. Archived from the original on July 31, 2012. Retrieved 2012-09-07.
  10. ^ "Romeo Santos wins "Tr3s Best Latino Artist of 2012" at the MTV Video Music Awards". Nbclatino.com. 2012-06-08. Archived from the original on 2012-09-08. Retrieved 2012-09-07.
  11. ^ "2012 VMA Award Show". Tr3s. 2012-08-01. Retrieved 2012-09-07.
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