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Akademiks (an intentional misspelling of "academics") is an American brand of streetwear clothing popular with devotees of hip hop music, art and fashion. The label was founded by two brothers, Donwan and Emmett Harrell, along with a group of partners.
Product type | Streetwear clothing |
---|---|
Country | United States |
Introduced | 1999 |
Ambassador(s) | Dutchess and Ceaser |
Website | Official site |
Akademiks has collaborated with Dutchess and Ceaser, the stars of VH1's Black Ink Crew, on a line of streetwear and hats.[citation needed]
Akademiks has gained popularity in the clothing industry due to the number of celebrities who wear the brand.
Background
editIn 1999, the Harrell brothers founded Akademiks with the aid of Elliot Betesh, a co-founder of Dr. Jay's clothing stores. The name Akademiks was based on their conviction that education is essential.[1]
Notes
edit- ^ "Akademiks' Emmett Harrell:Family Business". XXL Mag. 11 November 2010. Retrieved 13 April 2020.