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Wikipedia

Bukalapak

PT Bukalapak.com Tbk, trading as Bukalapak, is an Indonesian e-commerce company. It was founded in 2010 as an online marketplace to facilitate online commerce for small and medium enterprises (SME).[2][3] Bukalapak later expanded to digitise small family-owned businesses, known in Indonesia as warungs.[4][5][6] The company is involved in the operations of approximately 25% of Indonesian warungs through its Mitra programme.[7]

PT Bukalapak.com Tbk
Bukalapak
Company typePublic company (Perseroan terbatas)
IDX: BUKA
ISINID1000162001 Edit this on Wikidata
IndustryTechnology
Founded10 January 2010; 14 years ago (2010-01-10)
Founders
Headquarters
Jakarta
,
Indonesia
Key people
RevenueIncrease Rp1,9 triliun (2021)
Number of employees
Increase 2.962[1] (2022)
Subsidiaries
  • PT Buka Mitra Indonesia
  • PT Buka Investasi Bersama
  • PT Buka Pengadaan Indonesia
  • PT Five Jack
  • IPrice Group
Websitebukalapak.com

As of 2021, Bukalapak serves over 100 million users and seven million partners, and processes an average of over two million daily transactions.[8][9][10] It is one of the largest e-commerce companies in Indonesia and is its fourth startup to become a unicorn.[4][5][6] Its initial public offering (IPO) on the Indonesian Stock Exchange was the largest ever at the time, in 2021, when it raised up to US$1.5 billion, though it lost nearly 66% of its market value six months later.[11][12]

History

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Former logo of Bukalapak, used from 2016 until 23 March 2020.

Bukalapak was co-founded in 2010 by Achmad Zaky after he graduated from the Bandung Institute of Technology, together with his friend Nugroho Herucahyono. Bukalapak means "open a market stall" in Indonesian. Zaky's friend, Fajrin Rasyid, joined the duo to manage Bukalapak's finances.[13] The premise of Bukalapak was simple—to digitise transactions for small businesses.

Bukalapak's early phase of development coincided with the popularity of fixie bikes, when many sellers in the community sold various types of bikes and biking accessories. Bukalapak focused on working with these sellers, which led to it being known as a marketplace for bikes at one point. It also contributed to the growth of its user base.[14] The term "pelapak" is commonly used to describe the sellers working with Bukalapak.[15] By 2013, the company recorded an average of IDR 500 million in daily transactions, and was working with more than 80,000 sellers.[16]

In December 2019, Zaky announced his plan to resign, and officially resigned in January 2020, appointing Rachmat Kaimuddin as Bukalapak's new CEO.[17] Herucahyono also resigned as CTO, later starting a venture fund for early-stage startups with Zaky. Rasjid departed in June 2020 to join Telkom Indonesia.[18]

The departure of Bukalapak's entire co-founding team coincided with the laying off of employees. Hundreds of employees from its smart retail, internet of things, and marketing divisions were retrenched as part of a change in strategy.[19] Kaimuddin is credited with recruiting blue chip venture capitalists and for leading the company's IPO in August 2021, which was the largest in Indonesia to date. He resigned four months later after be appointed as Technology and Sustainability Development Special Advisor Deputy at Coordinating Ministry for Maritime and Investments Affairs.[20] Bukalapak's COO, Willix Halim took over as CEO.[21]

Products

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Bukalapak has undergone significant development from initially just a marketplace platform to an all-commerce platform serving both online and offline markets. Serving approximately 130 million users and 16.8 million MSME partners, the company has become one of the major players in e-commerce in Indonesia.[22][23][24]

In general, Bukalapak's business lines consist of marketplace, online to offline (O2O), business to business (B2B), financial, and logistics. Bukalapak's marketplace provides various types of products, both physical and virtual, covering various categories such as gadgets, hobbies, fashion, daily necessities, and games. Additionally, there are financial services offered including insurance, loan financing, investment in mutual funds and gold, as well as digital banking.[25]

Bukalapak's O2O business, referred to as Bukalapak Partners, enables communities to sell various physical and virtual products alongside basic financial services aimed at individuals without access to banking services (such as money transfers, bill payments, and investments). According to a study conducted by Nielsen in 2022, Bukalapak leads digital penetration among small shops in Indonesia with a percentage reaching 56%.[25][26][27]

Furthermore, Bukalapak's financial business includes BMoney and Bukatabungan. BMoney is an online investment application owned by Buka Investasi Bersama. BMoney users can engage in stock trading transactions of various issuers in Indonesia. Since its launch in 2020, BMoney has served nearly 1 million investors with total assets under management reaching more than Rp1 trillion.[28][29] On the other hand, Bukatabungan is a digital banking application introduced by Bukalapak in collaboration with Standard Chartered, a British-based multinational financial services company.[30][31]

In the logistics business, Bukalapak launched BukaSend in 2019. BukaSend allows Bukalapak partners to become shipping agents. This service is accessed through the Bukalapak application and can be used to send packages without the need to visit an agent.[32][33] Since 2020, Bukalapak has also introduced BukaGudang, a fulfillment service aimed at helping merchants manage their operational activities through warehouse management and storage, packing goods, and distributing items to third parties.[34]

Finance

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Following a shaky start, Bukalapak secured funding in June 2011 to keep its operations running, when Japanese venture capitalist Takeshi Ebihara from Batavia Incubator invested IDR 2 billion in the company. Ebihara was a mentor of the co-founders.[14]

In February 2014, Indonesian conglomerate Emtek participated in Bukalapak's Series A round, investing for a stake that was less than 20%. Emtek's financial statements in 2015 indicated that Bukalapak received funds from Emtek totalling up to IDR 439 billion.[35] As of July 2020, Emtek holds 35.17% of the company's shares after adjustments—the largest stake among the shareholders.[14] Bukalapak also received investments from Aucfan, IREP, 500 Startups, and GREE Ventures.[36]

In January 2019, Bukalapak announced the completion of an undisclosed funding round by Mirae-Asset-Naver Asia Growth Fund, a joint venture between South Korean companies Mirae Financial Group and Naver.[37] In November 2020, Microsoft invested US$100 million in Bukalapak as part of a deal that would see the latter adopt Microsoft Azure as its preferred cloud platform.[10]

By June 2022, two-third of Bukalapak's revenue originated from partner companies, with the remaining third from e-commerce.[38] That month, it also announced that losses were expected to exceed US$100 million for the fiscal year, though revenue is expected to rise by over 60%.[39]

Leadership

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Role Appointed[40]
President Commissioner Bambang Brodjonegoro
Independent Commissioners Bambang Brodjonegoro, Zannuba Arifah
Commissioners Adi Wardhana Sariaatmadja, Lu Zhang
President Teddy Oetomo
CEO Willix Halim
CFO Natalia Firmansyah

Awards

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  • Fortune's Change the World 2022 – Fortune[41]
  • Glints Best Employers Award 2022 – Glints[42]
  • Best Company to Work For 2022 – HR Asia Awards[43]
  • Alibaba Cloud Awards 2022 – Alibaba Cloud[44]
  • Best Company to Work For 2021 – HR Asia Awards[45]
  • UN Women 2020 Asia-Pacific Women Empowerment Principles (WEPs) Awards – Gender Responsive Marketplace – UN Women[46]
  • Best Company to Work For 2020 – HR Asia Awards[47]
  • Perusahaan dengan Tingkat Pertumbuhan Tertinggi ke-14 di Asia Pasifik dan ke-2 di Indonesia 2020[48]
  • CNBC Indonesia Award 2019 – The Best E-Commerce 2019 – CNBC Indonesia[49]
  • Best Company to Work For 2019 – HR Asia Awards[50]
  • The Best Contact Center Indonesia 2019 – Indonesia Contact Center Association[51]
  • Penghargaan Achmad Bakrie XVI 2018 – Teknologi dan Kewirausahaan[52]
  • Youtube Pulse 2018 – Best Ads – Nego Cincai[53]
  • The Best Contact Center Indonesia 2018 – Indonesia Contact Center Association[51]
  • Citra Pariwara 2017 – Bronze – Digital Viral and Email Marketing[54]
  • Citra Pariwara 2017 – Silver – Digital Integrated Campaign[55]
  • Tangrams Awards – E-Commerce Asia Pacific[56]
  • PR Awards Marketing Magazine Southeast Asia 2017 – Best PR-led Integrated Communications & Best Direct-to-Consumer PR Campaign[57]
  • PR Indonesia Awards 2017 – Bronze – Program PR Sub Kategori Digital PR
  • Millward Brown – Top 50 Most Valuable Indonesia Brands 2016[58]

See also

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References

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  1. ^ "10 E-Commerce dengan Karyawan Terbanyak pada Kuartal II 2022 | Databoks".
  2. ^ Putri, Liviani (23 July 2018). "Achmad Zaky Founded Bukalapak to Improve Small Businesses". Prestige. Archived from the original on 29 March 2019. Retrieved 28 March 2019.
  3. ^ "Indonesia's Newest Unicorn Now Wants to Take on the Big Boys". Bloomberg LP. 12 April 2018. Archived from the original on 1 August 2019. Retrieved 1 August 2019.
  4. ^ a b "Indonesia expects to have more than 5 unicorns by 2019: minister". Reuters. Archived from the original on 19 May 2019. Retrieved 28 June 2019.
  5. ^ a b "What are unicorn companies?". The Jakarta Post. Archived from the original on 17 June 2019. Retrieved 28 June 2019.
  6. ^ a b "Bukalapak officially becomes Indonesia's fourth unicorn startup". The Jakarta Post. Archived from the original on 29 March 2019. Retrieved 28 March 2019.
  7. ^ "Perpetual persistence: Bukalapak draws new users into the digital economy (Part 2 of 3)". KrASIA. 22 July 2020. Retrieved 24 July 2022.
  8. ^ "Bukalapak claims it's on track for $5b in GMV for 2019". Tech in Asia. 31 July 2019. Archived from the original on 1 August 2019. Retrieved 1 August 2019.
  9. ^ "Transaksi Tahunan Bukalapak Tembus US$5 Miliar". Bisnis Indonesia. 31 July 2019. Archived from the original on 1 August 2019. Retrieved 1 August 2019.
  10. ^ a b "Bukalapak raises new funds from Microsoft, eyes local listing, report says". KrASIA. 14 April 2021. Retrieved 5 July 2022.
  11. ^ "Bukalapak Targets $1.5 Billion in Biggest Indonesia IPO". Bloomberg.com. 9 July 2021.
  12. ^ "Indonesia's Largest IPO Turns Into a Flop as Bukalapak Falls". Bloomberg.com. 19 January 2022. Retrieved 20 January 2022.
  13. ^ "Achmad Zaky – Endeavor Indonesia". endeavorindonesia.org. Archived from the original on 29 March 2019. Retrieved 28 March 2019.
  14. ^ a b c "Perpetual persistence: Bukalapak's reversal of fortunes (Part 1 of 3)". KrASIA. 21 July 2020. Retrieved 24 July 2022.
  15. ^ "Bukalapak trains small entrepreneurs one city at a time". The Jakarta Post. Archived from the original on 29 March 2019. Retrieved 28 March 2019.
  16. ^ Lukman, Enricko (8 January 2014). "Bukalapak melejit di tahun 2013, memproses Rp 15 miliar tiap bulannya". Tech in Asia (in Indonesian). Retrieved 24 July 2022.
  17. ^ "Indonesia's Bukalapak CEO to resign from post". asia.nikkei.com. Nikkei Inc. 29 December 2021. Retrieved 13 July 2022.
  18. ^ "Perpetual persistence: Bukalapak's new identity after all co-founders moved on (Part 3 of 3)". KrASIA. 23 July 2020. Retrieved 24 July 2022.
  19. ^ "Bukalapak sheds hundreds of smart retail, internet-of-things, and marketing roles". Tech in Asia. Archived from the original on 14 September 2019. Retrieved 11 September 2019.
  20. ^ "Bukalapak Tunjuk Willix Halim Jadi Dirut Baru, Saham Langsung Menguat".
  21. ^ Burgos, Jonathan (30 December 2021). "Bukalapak CEO Resigns Months After Leading Indonesian E-Commerce Firm's Historic IPO; Shares Fall". Forbes. Retrieved 14 July 2022.
  22. ^ antaranews.com (9 May 2023). "Di Balik Kesuksesan Mitra Bukalapak Memberdayakan Usaha Mikro di Indonesia". Antara News. Retrieved 10 September 2023.
  23. ^ Group, Gatra Media (20 May 2016). "11 Tahun Berkiprah, Bukalapak Berdayakan 13,5 Juta UMKM | Ekonomi". www.gatra.com (in Indonesian). Retrieved 10 September 2023. {{cite web}}: |last= has generic name (help)
  24. ^ Hastuti, Rahajeng Kusumo. "Inisiatif Bangga Lokal, Komitmen Bukalapak Mendukung UMKM". CNBC Indonesia (in Indonesian). Retrieved 10 September 2023.
  25. ^ a b Kaur, Dashveenjit (25 July 2022). "Here's how Bukalapak is transforming Indonesia – one 'warung' at a time". Tech Wire Asia. Retrieved 10 September 2023.
  26. ^ "Tech in Asia – Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 10 September 2023.
  27. ^ "Lewat SKJ, Mitra Bukalapak Edukasi Warung Tingkatkan Pendapatan Lewat Strategi Branding – Suara Merdeka". 8 March 2023.
  28. ^ developer, mediaindonesia com. "Bidik 1 Juta Investor, BMoney Luncurkan Fitur Penjualan Saham". mediaindonesia.com (in Indonesian). Retrieved 10 September 2023.
  29. ^ antaranews.com (16 May 2023). "Aplikasi investasi Bukalapak luncurkan fitur layani pengguna premium". Antara News. Retrieved 10 September 2023.
  30. ^ "Bukalapak dan Standard Chartered Luncurkan BukaTabungan". Republika Online (in Indonesian). 5 September 2022. Retrieved 10 September 2023.
  31. ^ Pramisti, Nurul Qomariyah. "Bukalapak & Standard Chartered Berduet Luncurkan Bank Digital". tirto.id (in Indonesian). Retrieved 10 September 2023.
  32. ^ antaranews.com (29 September 2020). "BukaSend, layanan baru Bukalapak untuk bantu kirim barang". Antara News. Retrieved 10 September 2023.
  33. ^ "Ini Keunggulan Jasa Logistik BukaSend untuk Kebutuhan Toko Online". Wartakotalive.com (in Indonesian). Retrieved 10 September 2023.
  34. ^ "Cara Mendaftar dan Memanfaatkan BukaGudang di Bukalapak | DailySocial.id". dailysocial.id. Retrieved 10 November 2023.
  35. ^ "EMTEK Suntikkan Dana Total 432,69 Miliar Rupiah ke Bukalapak.com". 4 May 2016. Archived from the original on 13 October 2017. Retrieved 20 February 2018.
  36. ^ "Bukalapak secures series A financing round from Japan's GREE Ventures". Dailysocial.id. Archived from the original on 29 March 2019. Retrieved 28 March 2019.
  37. ^ "Bukalapak confirms new funding round by Mirae Asset-Naver Asia Growth Fund". 16 January 2019. Archived from the original on 18 May 2019. Retrieved 1 September 2019.
  38. ^ Tani, Shotaro (2 June 2022). "Bukalapak races to bring Indonesian roadside kiosks online". ft.com. Financial Times. Retrieved 14 July 2022.
  39. ^ SHIBATA, Nana; SDAMAYANTI, ISMI (28 June 2022). "Indonesia's Bukalapak expects wider loss in 2022". asia.nikkei.com. Nikkei Inc. Retrieved 13 July 2022.
  40. ^ "About Us – Our Leaders". bukalapak.com. PT Bukalapak.com. Retrieved 14 July 2022.
  41. ^ Republika (17 October 2022). "Bukalapak Masuk 50 Besar Perusahaan Pengubah Dunia versi Fortune". SWA.co.id. Retrieved 12 October 2023.
  42. ^ Liputan6.com (26 April 2022). "Bukalapak Raih Penghargaan Glints Best Employers Awards sebagai Tech Talent Magnet". liputan6.com (in Indonesian). Retrieved 12 October 2023.{{cite web}}: CS1 maint: numeric names: authors list (link)
  43. ^ "Bukalapak Mendapat Penghargaan Best Company to Work dan The Most Caring Company 2022". Bola.net. Retrieved 12 October 2023.
  44. ^ Chaniago, Dok Bernard. "Penyerahan Alibaba Cloud Awards". detikfinance (in Indonesian). Retrieved 12 October 2023.
  45. ^ "Bukalapak Raih Penghargaan HR Asia Awards 2021". pressrelease.id. Retrieved 12 October 2023.
  46. ^ Anam, Khoirul. "Momen Sumpah Pemuda, Bukalapak Ajak Masyarakat Dukung UMKM". CNBC Indonesia (in Indonesian). Retrieved 12 October 2023.
  47. ^ BeritaSatu.com. "Bukalapak Raih Penghargaan Perusahaan Terbaik untuk Bekerja". beritasatu.com (in Indonesian). Retrieved 12 October 2023.
  48. ^ Hastuti, Rahajeng Kusumo. "Pertumbuhan Bukalapak Tertinggi ke-14 di Asia Pasifik". CNBC Indonesia (in Indonesian). Retrieved 12 October 2023.
  49. ^ Astutik, Yuni. "Bukalapak Raih Penghargaan The Best E-Commerce 2019". CNBC Indonesia (in Indonesian). Retrieved 12 October 2023.
  50. ^ Bukalapak (21 June 2019). "Bukalapak Meraih Penghargaan Best Companies to Work for in Asia 2019". Bukalapak. Retrieved 12 October 2023.
  51. ^ a b "Bukalapak Borong 16 Penghargaan di Ajang The Best Contact Center Indonesia 2021". pressrelease.id. Retrieved 12 October 2023.
  52. ^ BeritaSatu.com. "Empat Tokoh Raih Achmad Bakrie Awards". beritasatu.com (in Indonesian). Retrieved 25 March 2019.
  53. ^ Triwijanarko, Ramadhan (3 September 2018). "Masih Ingat Kampanye Nego Cincai Bukalapak? Seperti Ini Kisahnya". Marketeers - Majalah Bisnis & Marketing Online - Marketeers.com. Retrieved 8 September 2019.
  54. ^ Damar, Agustinus Mario (11 December 2017). Yuslianson (ed.). "Video Kampanye Bukalapak Sabet 3 Piala Citra Pariwara 2017". Liputan6.com (in Indonesian). Retrieved 8 September 2019.
  55. ^ Damar, Agustinus Mario (11 December 2017). Yuslianson (ed.). "Video Kampanye Bukalapak Sabet 3 Piala Citra Pariwara 2017". Liputan6.com (in Indonesian). Retrieved 8 September 2019.
  56. ^ "Bukalapak Raih Penghargaan Tangrams Awards". SWA.co.id (in Indonesian). 9 October 2017. Retrieved 25 March 2019.
  57. ^ "Winners | PR Awards 2017 Southeast Asia". Archived from the original on 29 March 2019. Retrieved 25 March 2019.
  58. ^ "Tokopedia Raih Penghargaan Top 50 Most Valuable Indonesian Brands 2016". Republika Online (in Indonesian). 12 August 2016. Retrieved 12 October 2023.
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