Post Toasties was an early American breakfast cereal made by Post Foods. It was named for its originator, C. W. Post, and intended as the Post version of corn flakes.[1][2]
Post Toasties were originally sold as Elijah's Manna[3] (c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name in 1908.[4][5]
In the 1930s, Post paid Walt Disney $1.5 million in the first year to design cartoon animals to illustrate its boxes of Post Toasties.[6]
As of August 2016, Post Toasties are listed as discontinued on the PostFoods web site. This includes flavors Frosted Flakes, O's, and Corn Flakes.[7]
The term "Post Toasties" was also sardonically used in Texas to refer to the approximately 1,900 employees of the Houston Post, a newspaper in Houston, Texas, who were laid off when that paper ceased publication in 1995.[8][9]
References
edit- ^ "History of Post® Cereals". Post Consumer Brands. Post Holdings, Inc.. Retrieved 27 February 2022.
- ^ "Post Toasties Cereal". The Cereal Project. Mr. Breakfast.
- ^ Nickersdon, Jane (March 15, 1950). "News of Food; A NEW CEREAL FOR THE BREAKFAST TABLE". The New York Times. Retrieved 27 February 2022.
- ^ Rubin, Nancy (1995). American Empress: The Life and Times of Marjorie Merriweather Post. Villard Books. pp. 76–77. ISBN 9780595752027. Retrieved 27 February 2022.
- ^ "Elijah's Manna Cereal". The Cereal Project. Mr. Breakfast.
- ^ Ian Lender (20 October 2013). "How Cereal Transformed American Culture". Mental Floss. Retrieved 2023-09-16.
- ^ "Discontinued cereals and products". Post Consumer Brands. Post Holdings, Inc.. Retrieved 27 February 2022.
- ^ Thora Qaddumi. "Ten Years Later, Post Toasties Still Toasting". Houston Business Journal. American City Business Journals. Retrieved 19 August 2024.
- ^ Lynn Ashby. "A historical perspective: Where is Santa Anna when we need him?". Angelfire. Retrieved 19 August 2024.
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