RadiumOne is a marketing company that provides online display, mobile, video, and social advertising services through programmatic marketing campaigns. It was first launched in 2009 by Gurbaksh Chahal. The company buys advertising space from websites and mobile applications and resells it in targeted packages to advertisers and agencies. It also creates software that automates the process of media buying for digital marketers. Headquartered in San Francisco, the firm has offices across North America, Europe and Asia.
 | |
| Company type | Private |
|---|---|
| Industry | Online Advertising |
| Founded | September 2009 |
| Headquarters | San Francisco, California, US |
Area served | International |
Key people | Gurbaksh Chahal (Founder) Bill Lonergan (CEO) |
| Products | RadiumOne Sharing Analytics RadiumOne Mobile Analytics RadiumOne Smart Links |
| Services | RTB online advertising Mobile Analytics Social Analytics |
| Website | www |
History
editThe company was launched in 2009 by Gurbaksh Chahal as gWallet, a loyalty and rewards program.[1] After CEO Gurbaksh Chahal pleaded guilty to domestic violence battery on April 23, 2014, there were calls for him to step down as CEO.[2][3] He was fired[4] and immediately replaced by COO Bill Lonergan on April 27, 2014.[5]
RadiumOne utilizes data taken from social networking sites such as Twitter and Facebook and uses it to tailor online, video, social and mobile consumer advertising using real-time bidding.[6][7] The startup had initially raised $33.5 million from venture capital funds.[8][9]
In June 2017, RhythmOne acquired the assets of data-driven marketing platform RadiumOne for US$22m.[10]
References
edit- ^ "Gurbaksh Chahal turns RadiumOne to gold". San Francisco Chronicle. 5 November 2012. Retrieved 24 April 2014.
- ^ Primack, Dan (April 25, 2014) “It's time for RadiumOne's abusive CEO to go.” Archived 2014-06-01 at the Wayback Machine CNNMoney. (Retrieved 4-25-2014.)
- ^ Weissman, Jordan (April 25, 2014) “Is It OK to Invest in a Company if Its CEO Beats Women?” Slate. (Retrieved 4-25-2014.),
- ^ Swisher, Kara (27 April 2014). "Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board". Recode. Retrieved 27 April 2014.
- ^ Lepitak, Stephen. "RadiumOne is 'bigger than one man' says its EMEA MD as company moves forward following Gurbaksh Chahal sacking". TheDrum. Retrieved 28 October 2016.
- ^ "RadiumOne finalizes IPO plan as it hits". TechCrunch. Retrieved 24 April 2014.
- ^ "Facebook adds another partner to FB Exchange: social ad network RadiumOne". 29 November 2012. Retrieved 24 April 2014.
- ^ O'Reilly, Lara. "RadiumOne — the adtech company recently rumored to be 'struggling' — just raised $54 million". Business Insider. Retrieved 28 October 2016.
- ^ Levy, Ari; Johnson, Cory (30 April 2014). "Guilty Plea Eight Months After Arrest Fells Startup CEO". Bloomberg.com. Bloomberg. Retrieved 28 October 2016.
- ^ "Adtech company RhythmOne acquires RadiumOne for US$22m". Retrieved 2018-06-13.
Further reading
edit- Elder, Jeff (September 9, 2015). "RadiumOne Worked to Save IPO Amid Scandal". The Wall Street Journal. Retrieved January 29, 2017. (subscription required)
- Terdiman, Daniel (May 8, 2014). "Exclusive: RadiumOne's very strange story just got stranger". CNET. Retrieved January 29, 2017.
- McMahan, Ty (October 18, 2010). "New Ad Network RadiumOne Aims To Tap Social 'Mega Trend'". The Wall Street Journal. Retrieved January 29, 2017. (subscription required)